My all-time favorite body lotion! I am extremely picky with my lotions. I hate when they're too runny or thin that they disappear from my skin after two minutes, yet I also hate when they're so thick that they don't fully absorb and leave behind a greasy residue. I am also very particular about scents-- nothing too strong, floral, artificial, overpowering or clashing with my perfume, yet at the same time I hate fragrance-free lotions because I still do like a little bit of scent (and honestly, the fragrance-free stuff ends up smelling like wallpaper paste anyway). All I want is a nice, clean, fresh smell... is that so hard to ask for? Enter this little Gold Bond gem. I never would have given this stuff a second glance while perusing the lotions at the drugstore because in my mind, Gold Bond = Itchy Foot Powder. Eww. But I had read a good review of this stuff by Paula Begoun and decided to give it a shot (I definitely don't think she's the reigning Goddess of Cosmetics Reviews, but about 60% of the time I agree with her opinions). Luckily she was spot on with this one-- a sufficiently thick yet un-greasy lotion that smooths on like a dream and keeps my skin quenched and moisturized all day. Like really, ALL DAY. Plus, it has a wonderful fresh scent that I can't quite put my finger on... maybe like a spa-esque, enhanced aloe scent with some other fragrant plant extracts. But either way, it is not overpowering, it doesn't smell like fake chemicals and it gently drifts away before I apply any perfume so as not to clash with whatever scent I really want to smell like for the day. It also has a bunch of great ingredients like the antioxidant CoQ10. It's not the cheapest for a drugstore lotion, but you are truly buying a quality product and no cheap, goopy Suave glue-paste paraded as lotion could even compare.