i'm not one for writing reviews but i think this needs to up its status with more commendable opinions of this great product!! I received it in a swap, earmarking it immediately for swapping on thinking this just isn't the product for me, yet eventually i thought i better give it a chance, everything deserves at least one chance right?! I must tell you, it is amazing! i love it to bits!! the colour is great and it really accents the natural colour of the lips and gives a rosey glow to the cheeks. Using it for the lips - it doesnt dry them out (i actually think it makes them smoother in the long run) and it looks great under l/g. Using it for the cheeks - i was more hesitant about using it here so i moisturize like made and it works like a dream, a natural flush! It lasts ages both ways and has put my search for the perfect lip colour to rest. I LOVE IT!!