3.5

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621 reviews
59%
would repurchase
4.0/5
package quality

price range

Reviews


1.0
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Nov/10/2011

I truly did not like this mascara at all!It sounded great on the package plus it comes in a cute tube lol but it was just plain awful!I had spider lashes.I had to keep combing the brush threw to get some of the clumps out and even then my lashes looked gross.I returned it and never looked back

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About reviewer (58 reviews)

Age19-24

SkinCombination, Fair, Neutral

HairBrunette, Wavy, Fine

EyesHazel



4.0
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Oct/19/2011

I like this quite a bit. I use the blackest black shade and it looks amazing and the formula is creamy. One layer looks natural, while three layers of this mascara is more 'Glam' for me. Overall it's a good product with cute packaging so I will repurchase.

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About reviewer (93 reviews)

AgeUnder 18

SkinVery Dry, Fair, Cool

HairBlack, Curly, Fine

EyesBrown


2.0
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Oct/13/2011

Sadly I tried to like this stuff and I do like the actual mascara itself. Its creamy and the brown black shade is a true dark brown color that I like. The reason I wont buy this again is the wand is... bad. It's square shaped and two sides have very VERY short plastic bristles and the other two sides have long plastic bristles and thats it. I found the short sides are TOO short and just …Read more

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About reviewer (276 reviews)

Age19-24

SkinCombination, Fair, Warm

HairBlond, Straight, Fine

EyesBlue


3.0
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Oct/12/2011

I bought 2 of these because I liked the packaging and wanted to try a mascara with one of those newer style rubber brushes thinking it might be easier to apply than one with a standard brush. Much to my disappointment, this did not thicken my lashes and was even harder to apply to my lower lashes. I used about 3 coats, and all it did was darken my lashes. There was no volumizing or lengthening …Read more

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About reviewer (5 reviews)

Age25-29

SkinOther, Other, Not Sure

HairOther, Other, Other

EyesOther


3.0
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fromljacks

Oct/12/2011

Pleasantly surprised! While this is by no means my go-to mascara, when I can't find anything else I've used this with satisfactory results. Goes on nice and even, doesn't clump, and separates very well. Haven't noticed any flaking and it lasts all day.

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About reviewer (36 reviews)

Age19-24

SkinNormal, Medium

HairBrunette

EyesHazel


2.0
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Oct/09/2011

I like the brush and the formula. I like the effect it has on my lashes. What I don't like is that this stuff is flaky as h*ll and irritates my eyes. (I don't have sensitive eyes at all, but this stuff makes them itchy and watery.) I won't repurchase.

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About reviewer (68 reviews)

Age19-24

SkinDry, Medium, Warm

HairBrunette, Straight, Medium

EyesHazel


4.0
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Sep/26/2011

I love this mascara. I have yet to find one that i dont have to coat on with a second brand of mascara. Right now i use this one first then maybelline waterproof falsies. Together they work great for my lashes. What i love about this mascara is it drops a lot of color and seperates my lashes very well. it makes them look clean and not clumped up at all. Easy to apply too. Overall i would tell …Read more

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About reviewer (44 reviews)

Age19-24

SkinOily, Fair-Medium, Neutral

HairBrown, Straight, Fine

EyesGreen


3.0
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Sep/12/2011

I purchased this as part of a buy 1 get 1 deal at Walgreens. I was attracted to the packaging and the fact that it came with a Rimmel liner (which is great, btw, worth the purchase on it's own). The brush is a rubber wand brush, atypical from what I am normally used to. The formula is a bit wet, but it's a lovely dark jet black. It coats my lashes very well. The brush does an average …Read more

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About reviewer (185 reviews)

Age30-35

SkinNormal, Dark, Warm

HairBlack, Straight, Medium

EyesBrown


3.0
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Sep/03/2011

Purchased this for two reasons: couldn't find my misplaced Volum' Express One by One and...the packaging has been taunting me with it's uber girly cuteness for a while. Mostly positive reviews from MUAers only added fuel to the fire and I happily shelled out $14 CAD after discovering that the original Full'n'Soft by Maybelline has been discontinued. This is my first …Read more

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About reviewer (89 reviews)

Age25-29

SkinAcne-prone, Fair-Medium, Warm

HairBlond, Straight, Fine

EyesGray


4.0
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Aug/25/2011

Very pretty packaging. I bought this a while ago, when it was on sale for 5 bucks, in 003 Extreme Black.

I like the brush, but only the longer side. I find that the supposed volume and lengths sides don't do anything different, and the shorter side is harder to use due to the longer side blocking the way somewhat. Like all the rubber brushes I've tried, it hurts when I poke …
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About reviewer (137 reviews)

Age19-24

SkinOily, Fair-Medium, Not Sure

HairBlack, Straight, Fine

EyesBrown