3.5

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621 reviews
59%
would repurchase
4.0/5
package quality

price range

Reviews


4.0
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fromamyliS

Oct/28/2013

For this price it is real good value! It lengthens and defines lashes well and even brings some volume. Many expensive brands are much worse than this. I really can recommend!

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About reviewer (10 reviews)

Age44-55

SkinCombination, Medium

HairRed

EyesBlue



1.0
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Oct/24/2013

This mascara was like applying watercolor paint to my eyes. It absolutely did nothing besides melt right onto my skin. Packaging is tacky, I only got it because it was on sale and had heard decent reviews. Sadly, this did not work for me.

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About reviewer (296 reviews)

Age19-24

SkinAcne-prone, Fair-Medium, Warm

HairBrunette, Wavy, Coarse

EyesHazel


5.0
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Oct/24/2013

I bought this because (once again) it was hanging by a product I wanted to buy and it looked pretty. Yeah, I'm that person who occasionally buys a mascara because she likes the bottle. I didn't read the packaging or anything so I didn't know what to expect; I figured that it either would be way too thick for my lashes, or just color them. I had pretty much resigned myself to never …Read more

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About reviewer (11 reviews)

AgeUnder 18

SkinOily, Medium Brown

HairBrunette

EyesBrown


3.0
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Oct/24/2013

I find Rimmel to be extremely hit or miss. I love the brush of this mascara but the formula is waaaay too watery. Once it dried out a bit, it was a great mascara though.

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About reviewer (5 reviews)

AgeUnder 18

SkinOily, Fair

HairOther

EyesBrown


2.0
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Sep/21/2013

I like this mascara. I want to learn how to work with it more. If used properly, you get a really nice effect....this mascara is no good in formula because it is super duper thick like tar..i loved the concept but the formula is just toooo thick (even though i like thick formulas)

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About reviewer (61 reviews)

Age36-43

SkinOther, Fair-Medium, Cool

HairBrunette, Other, Fine

EyesBrown


4.0
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Sep/03/2013

I personally am not a fan of regular brush applicator mascaras. They don't do anything for me and i have decent lashes. This was the first mascara i ever tried that changed my mascara regimen forever. It was the first plastic applicator mascara that i tried out and i fell in love with the length and definition it gave to my lashes. While this isn't my go to anymore and I've found …Read more

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About reviewer (205 reviews)

Age25-29

SkinCombination, Fair-Medium, Neutral

HairBrunette, Wavy, Medium

EyesHazel


4.0
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Aug/17/2013

I have nothing bad to say about Rimmel London mascaras. I am a mascara junkie and always trying to find the best one. This brand is way ahead of other drugstore/cheap brands.

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About reviewer (3 reviews)

Age25-29

SkinCombination, Fair-Medium

HairBlond

EyesHazel


3.0
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Aug/14/2013

So... This stuff sucked as a mascara for me. It smudged like CRAZY on my oily skin. My lashes were volumized, but that was because the brush didn't have enough bristles to brush out the product, and the stopper wouldn't take off enough of the excess. No matter what method I used, this mascara just didn't look good on... It wasn't very black, either. It was a greyish …Read more

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About reviewer (34 reviews)

AgeUnder 18

SkinOily, Fair, Neutral

HairBrown, Straight, Medium

EyesBrown


5.0
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fromPaigey

Aug/11/2013

I'm pretty sure this is discontinued. I managed to find a few tubes left at Target (after searching two other Targets) and snapped them up. I love this mascara. I've probably reviewed it before. I don't care. It's my HG. Please Rimmel, bring this back.

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About reviewer (130 reviews)

Age30-35

SkinCombination, Fair-Medium, Not Sure

HairBrunette, Wavy, Fine

EyesBlue


5.0
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Jul/16/2013

literally the best mascara i have ever used.
I asked my mom to buy me a different mascara when she bought this but it was out of stock so she got this one. i didn't like it at first because it didnt seem to do much. So it stayed at the bottom of my beauty bag for a while
a couple months later i decided to retry it because i was out of my current mascara ( yeah eah i know your not …
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About reviewer (16 reviews)

AgeUnder 18

SkinCombination, Fair-Medium

HairBrown

EyesBlue