3.5

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621 reviews
59%
would repurchase
4.0/5
package quality

price range

Reviews


4.0
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fromfarmy

Aug/17/2011

I purchased this while it was on special. So for me it was nice and cheap. Under $10....for us Aussies that's relatively cheap.

I love love the packaging. So cute and the wand is nice and easy to handle.

Smell wise the product dosen't smell to bad, not a strong smell by any means.

Now onto the product. I can't say that I love the brush. The …
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About reviewer (75 reviews)

Age30-35

SkinAcne-prone, Fair-Medium, Not Sure

HairBrunette, Other, Other

EyesGray



5.0
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fromMheang

Aug/15/2011

My all-time favorite mascara! Due to my asian heritage, I have sparse and thin lashes, however long and naturally curled. This mascara does everything right for me: defines, darkens and gives the illusion of having more lashes. It also disolves easily with makeup remover (I hate having to rub my eye, hello wrinkles!) At that price, everyone should give it a try!

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About reviewer (4 reviews)

Age25-29

SkinCombination, Fair-Medium

HairBlack

EyesBrown


4.0
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Jul/31/2011

I have naturally long and thick lashes, and I love the wand. It separates my lashes, and does not clump. I wish it came in a waterproof version. I love the packaging, it's so cute and pretty! I will be buying this again when I run out, by far my favorite so far.

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About reviewer (18 reviews)

Age19-24

SkinCombination, Fair, Neutral

HairBrown, Wavy, Medium

EyesBrown


1.0
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Jul/26/2011

Personally I wasn't impressed with this mascara on many levels. It did very little on adding length, volume, or holding the curl. Clumped like crazy and gave me spidery lashes. Also the brush was so flimsy and difficult to use. Not a mascara I plan on repurchasing.

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About reviewer (1341 reviews)

Age30-35

SkinCombination, Fair, Neutral

HairRed, Other, Other

EyesGreen


4.0
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Jul/23/2011

by far the best mascara i've ever had! my lashes are naturally quite long and this just makes them perfect. I've tried many other drugstore mascaras like the covergirl lash blast, and this one works the best. It is my go to mascara! I rated it a 4 because even though it makes my lashes crazy long it doesn't give the best volume/thickness. I usually layer it with my rimmel day …Read more

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About reviewer (8 reviews)

AgeUnder 18

SkinCombination, Fair

HairBrunette

EyesGreen


4.0
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Jul/23/2011

I was very weary of this mascara because of the wand. I usually go for brushes that are thicker and more of the standard kind of brush. I got two Rimmel mascaras the same day at Walgreens since they were on sale and the other one was the Sexy Curves and I didn't like that one at all. I just couldn't get it to work for me so I was afraid this one was going to be a dupe also. But …Read more

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About reviewer (36 reviews)

Age19-24

SkinCombination, Olive, Neutral

HairBrunette, Other, Other

EyesBrown


5.0
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Jul/20/2011

I LOOOOOVEEE THIS MASCARA!!
ITS CHEAP
ITS WORKS REALLY WELL
ITS PRETTY PACKAGING
IT DOESNT SMUGE

I think the problem with some people and mascara's, is that they dont know how to apply it properly or the best way to apply.

I got it for 4.99 on sale, and i dont think you can go wrong.
would definitely buy this again...and again.

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About reviewer (3 reviews)

AgeUnder 18

SkinNormal, Fair-Medium

HairBrunette

EyesHazel


5.0
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fromdcampa

Jul/04/2011

i love this mascara!! it has a super rich black pigment, defines/separates lashes, nd adds INCREDIBLE length! reading the reviews a lot of ppl said it was natural looking but i completely disagree!! i layer on coat after coat to my lashes nd i get the most dramatic effect! it does clump if u add too much so to fix this i run my thumb under the faucet to get it wet nd lightly press it to my lashes …Read more

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About reviewer (15 reviews)

AgeUnder 18

SkinNormal, Fair, Not Sure

HairBrunette, Curly, Coarse

EyesHazel


5.0
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Jun/30/2011

This is my favorite mascara. I've tried many and I always come back to this one. Heads up: if you are looking for volume to your lashes, you WILL be disappointed with this. This formula and 'comb' is great at lengthening like crazy, and will not clump. After my friend found out what mascara I was using, she went and bought some for herself. The next time I saw her, her lashes …Read more

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About reviewer (13 reviews)

Age25-29

SkinCombination, Fair, Neutral

HairBrunette, Straight, Medium

EyesHazel


5.0
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Jun/26/2011

This is really the best mascara i've ever used, it was my favorite. Usually with Rimmel, their mascaras will go bad fairly quickly, this one did not clump at all. It went on very evenly, stayed in place and really defined my lashes. I used it as my main mascara until it literally ran out.
I do agree that it's nothing amazing. It won't give you extra long lashes, curl or …
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About reviewer (211 reviews)

Age19-24

SkinSensitive, Fair, Cool

HairBlond, Wavy, Medium

EyesGreen