57%
would repurchase
3.9/5
package quality

price range

Reviews

Reviews


3.0
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13 years ago

This is an ok hair color kit. I have tried the Light Blonde shade 9. It was a quick dye job. The comb attachment was fabulous and it made it super simple to put the dye on my hair. There is plenty...

About reviewer (587 reviews)

Age19-24

SkinAcne-prone, Fair, Not Sure

HairBlond, Curly, Fine

EyesBlue



2.0
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14 years ago

The only good thing about this product is that the colour only takes 10 minutes. I dyed my hair dark brown about a week ago, and the colour has already faded a lot. My highlights that I had before...

About reviewer (14 reviews)

Age19-24

SkinCombination, Fair-Medium

HairBrunette

EyesHazel


4.0
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14 years ago

I use extra light blonde 9.5 flaxen in a flash and love it! I have light brown hair that is highlighted and colored. This produces the color on the box. very pretty and the color lasts without...

About reviewer (36 reviews)

Age44-55

SkinCombination

HairBlond

EyesHazel


3.0
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14 years ago

Overall the color was acceptable. I am a natural red head and I want to cover grays and still look natural which this product did but, it left my hair feeling really fragile. I have thick wavy...

About reviewer (83 reviews)

Age44-55

SkinNormal, Fair-Medium, Warm

HairRed, Other, Other

EyesGreen


4.0
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14 years ago

I've been using this product for a little over a year and I've been incredibly happy with the results. I've used most of the blonde shades (except dark blonde) and I found they all have turned out...

About reviewer (2 reviews)

Age19-24

SkinOily, Fair-Medium, Warm

HairBlond, Wavy, Medium

EyesBlue


4.0
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14 years ago

My natural color is a medium brown. I'ved tried Medium Ash Brown, Lightest Cool Brown, and Dark Blonde. The two brown shades come out darker then I expected, but faded into the color shown. The...

About reviewer (9 reviews)

Age19-24

SkinNormal, Medium, Neutral

HairBrunette, Wavy, Medium

EyesBlue


5.0
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14 years ago

This is the only at-home hair color that I've used for the past 3 years - once was enough to get me hooked! I typically use the 6A Light Ash Brown color, it looks amazing on my hair. This dye...

About reviewer (184 reviews)

Age19-24

SkinOily, Fair, Neutral

HairBrunette, Curly, Fine

EyesBrown


5.0
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14 years ago

I love this hair dye! I have been using it for over 2 years. I started out with shade 6r, then 5r, and have settled on 4r which is the darkest red. The color goes on evenly and I dye it every 6...

About reviewer (6 reviews)

Age25-29

SkinCombination, Fair, Cool

HairRed, Curly, Coarse

EyesGreen


4.0
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14 years ago

I have been wanting to go back to more of my natural color for a while but had a difficult time finding a dark blonde that would match. I had used this line before and didn't care for it very much...

About reviewer (23 reviews)

Age19-24

SkinDry, Fair-Medium, Neutral

HairBlond, Wavy, Fine

EyesHazel


5.0
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14 years ago

I always buy this, it is a little pricey for a home dye but its alot cheaper than a salon. I love the way it only takes 10 minutes,i really hate leaving dye of my hair for long because my hair is...

About reviewer (27 reviews)

Age19-24

SkinCombination, Fair

HairBlond

EyesBlue


5.0
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from

14 years ago

This is the hair dye i use again and again and don't even want to try anything else!!! I love it - works so fast, conditions, rinses out well and colour stays true until the next colouring session...

About reviewer (200 reviews)

Age25-29

SkinCombination, Olive, Warm

HairBrunette, Straight, Fine

EyesBrown


3.0
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14 years ago

More expensive than the average drugstore haircolor for nothing special. It's nice that it's faster. The applicator was odd, so I just used my fingers.

About reviewer (89 reviews)

Age36-43

SkinAcne-prone, Fair, Not Sure

HairBrown, Straight, Medium

EyesBrown


3.0
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14 years ago

I color my hair professionally now because it is so long, but before that I used to color my hair all the time by myself, and one product I have used is Perfect 10. The comb attachment just gets...

About reviewer (37 reviews)

Age25-29

SkinAcne-prone, Fair, Cool

HairBrunette, Straight, Fine

EyesBrown


3.0
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14 years ago

Far from perfect. I was swayed by the fact that it only takes 10 minutes and has a nifty comb attachment. The dye gets gloppy on the comb and is more messy than the regular method. I hated the...

About reviewer (19 reviews)

Age36-43

SkinCombination, Fair-Medium

HairRed

EyesBlue


5.0
Created with Sketch.

14 years ago

This was my first experience with hair dye and it came out great!! It's fool proof and made my hair so soft and shiny. I dyed my hair two shades darker and it looked so natural that my own family...

About reviewer (35 reviews)

AgeUnder 18

SkinAcne-prone, Fair

HairBlack

EyesBlue


3.0
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14 years ago

I really wanted to like this product, and I sort of do. It left my hair a little dry (which I expected since I would think a 10 minute processing time would equal more intensity with developing),...

About reviewer (36 reviews)

Age36-43

SkinOily, Fair, Neutral

HairBrunette, Wavy, Medium

EyesBrown


4.0
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14 years ago

I always go for the cheap box dyes. Although I loved the colour I think it faded a little more than I would have liked

About reviewer (4 reviews)

Age19-24

SkinSensitive, Fair-Medium

HairBrunette

EyesBlue


3.0
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14 years ago

I purchased the dark brown to touch up my 30% grey roots. It covered well and is fast, dark, but very stinky! Unfortunately, my bathroom is not well ventilated, but that's not the product's...

About reviewer (15 reviews)

Age44-55

SkinCombination, Medium, Warm

HairBlack, Straight, Coarse

EyesBrown


5.0
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from

14 years ago

My hair is more than 50% white, with some of the original red left. I use the Medium Golden Blonde 8G, to bring up the white so it blends in with my natural color and give it a strawberry blond...

About reviewer (1 reviews)

Age44-55

SkinNormal, Fair-Medium

HairRed

EyesBlue


4.0
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14 years ago

Used Medium Golden Brown. Great color for me - runs a bit dark. The conditioner works well and doesn't make my scalp itch (bonus). Smells good. Did a decent job of covering my greys. Enough...

About reviewer (239 reviews)

Age36-43

SkinSensitive, Fair-Medium

HairBrunette

EyesBrown




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