I was just introduced to Tova by smelling it on someone less than a week ago. I passed a lady in the grocery store last Friday evening 3/14/14 after work, and she smelled *incredible*. At 6pm, she wafted quite strongly and could be smelled from a couple yards away. She was almost wafting too strongly, but not quite. It smelled awesome and was definitely not weak -- had a very good throw.
I knew it had to be some kind of a musk (I'm a musk *fiend*!), and my head started swirling with the possibities of what she might be wearing. I thought maybe Jovan White Musk (or even Jovan orig?) -- or maybe Body Shop White Musk. I was mostly leaning toward one of those 2 white musks -- which I love and already had at home.
It was basically just a musk perfume, more toward the *white* musk side, I thought. It was *very* warm, sensuous, & delicious -- with a good strong throw. I smelled no fruits or flowers -- it was just natural & musky.
I passed her a couple times before finally asking, "Is it you that smells so good?", and she beamed and said, "Yes". I asked her, "What is that you're wearing?", and she replied (thankfully she didn't want to keep it a secret!), "Tova -- I bought it off QVC".
Well, she smelled so wonderful, I had to have it *asap*, so that very evening, I bought some online.
I love love it -- holy grail worthy -- wearing it now -- love it! The photo here is of an older bottle style -- they have changed the bottle to a pretty tall clear column with a black bow on the cap, which is shaped like a round gold dome -- says "Tova Signature".
I bought the "Tova Signature" 3-piece gift set, with 3.4oz EDP, lotion, and shower gel (3-piece was same price as 3.4 EDP only, so it made sense). I used the shower gel last night -- must say that scent was really off from the EDP's scent, and I wouldn't need another. The lotion tube's scent is fairly accurate to EDP's scent (not exact, but close enough, esp after rubbed in), and I might get that again, but I can live without that shower gel.
Per the QVC website, Tova has a top note of bergamot, middle notes of lavender and jasmine, and base notes of amber, sandalwood, and musk. But overall, it smells like white musk.
ADDENDUM 10/8/16: I sprayed Tova Signature this morning, went to the grocery store, and the cashier said, "You smell good!". That was several hours ago, and I still smell it on myself loud and clear. Complaints are that Signature isn't as strong as original 80's version, but it's plenty strong enough for me! I think this is probably what I smelled and fell in love with on that lady in the grocery store in March 2014. I never owned or smelled the original 80's formula, but I'm quite happy with Signature; however, I've also heard that the "Tova Signature Platinum" version (also sold on QVC) is the same scent but stronger than Signature and closer to the strength of the original, which had something like 18% fragrance oils and was reportedly an outstanding laster.