75%
would repurchase
3.7/5
package quality

price range

Reviews

Reviews


3.0
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5 years ago

I was so pleased to finally try this as I had researched and read that this was one of the top, non-smudge, volume and curl mascaras for short, straight Asian lashes. Mine was labelled Adavanced...

About reviewer (31 reviews)

Age44-55

SkinSensitive, Fair-Medium, Neutral

HairBlack, Straight, Medium

EyesBrown



2.0
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5 years ago

this mascara goes on very clumpy. Does nothing for my lashes.

About reviewer (6 reviews)

Age56 & Over

SkinVery Dry, Medium, Not Sure

HairBlond, Wavy, Medium

EyesBrown


3.0
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5 years ago

While I love Japanese cosmetics, I feel like most of the Japanese mascaras I have tried (with the exception of the ones from DHC) have been incredibly underwhelming. Yes, this is an intense black...

About reviewer (1070 reviews)

Age44-55

SkinCombination, Fair

HairBlond

EyesHazel


1.0
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5 years ago

I feel as if MakeupAlley community has let me down on this product that I ordered from Amazon based on the reviews here. It is by far the worst mascara I have ever tried. I had read the reviews...

About reviewer (14 reviews)

Age44-55

SkinVery Oily, Medium

HairBrunette

EyesBlue


5.0
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5 years ago

I love this stuff! I have straight lashes that can’t keep a curl and this stuff is eyelash crack! I’ve tried so many different brands of mascara and nothing holds the curl like this stuff. I also...

About reviewer (3 reviews)

Age44-55

SkinNormal, Fair-Medium

HairBrown

EyesBrown


5.0
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6 years ago

The packaging has changed a little compared to the picture, the bottle now has a black and silver tube, with a silver lid. Heroine Make mascaras are like witchcraft in a bottle... the description...

About reviewer (199 reviews)

Age25-29

SkinCombination, Fair, Neutral

HairBrunette, Wavy, Fine

EyesHazel


5.0
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6 years ago

This is the best mascara ever! it volumizes and lengthens wonderfully.

About reviewer (6 reviews)

Age19-24

SkinAcne-prone, Tan

HairBrown

EyesHazel


5.0
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6 years ago

I just bought my first tube and have, after 2 weeks, turned around and bought a 2nd tube, I like it that much. This mascara fulfills my mascara needs. Creates long, defined and some volume. Lasts...

About reviewer (1679 reviews)

Age56 & Over

SkinSensitive, Fair, Warm

HairBrown, Wavy, Fine

EyesHazel


5.0
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6 years ago

This is my game changer. I remember the first time i started using this is when i had a gym class ; body combat and weightlifting. With all of those sweats IT STILL STAYS NO MATTER WHAT. After...

About reviewer (1 reviews)

Age19-24

SkinAcne-prone, Fair-Medium

HairBlack

EyesBlack


4.0
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6 years ago

Pros: Meant for asian lashes, lengthens like hell, curls all day long, doesn't smudge, waterproof Cons: Can be clumpy, hard to remove (especially the advanced film one) Even though the name is...

About reviewer (33 reviews)

Age19-24

SkinOily, Fair-Medium, Neutral

HairBlack, Straight, Fine

EyesBlack


2.0
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7 years ago

I don't like this mascara. It says "volumizing and curling" but it does almost nothing. It doesn't volumize instead it thins out my natural lashes. The curling effect is decent, the length is also...

About reviewer (10 reviews)

Age19-24

SkinAcne-prone, Olive

HairBlack

EyesBrown


4.0
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7 years ago

So many reviewers raved about this mascara that I finally ordered it from Japan. I bought the "Volume & Curl Super Waterproof" mascara, but would also like to try "Long & Curl" at some point. ...

About reviewer (835 reviews)

Age36-43

SkinSensitive, Fair, Neutral

HairBlond, Straight, Medium

EyesBlue


4.0
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from

7 years ago

I tried this one first for quite awhile before making the other variant mascara (Long and Curl Mascara) my holy grail. I really tried to make this mascara work for me, but sadly the Long and...

About reviewer (34 reviews)

Age19-24

SkinCombination, Fair-Medium, Warm

HairBrunette, Wavy, Medium

EyesBrown


5.0
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7 years ago

If I want a mascara that will last through the sweatiest of workouts or playing in the mud with elephants or go stand up paddle boarding, I turn to this mascara. I discovered this four years ago...

About reviewer (39 reviews)

Age25-29

SkinAcne-prone, Fair-Medium, Warm

HairBlack, Straight, Medium

EyesBrown


5.0
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8 years ago

This is THE BEST MASCARA I'VE EVER TRIED! I got the older version, the one with a pink metallic cap, not the ombre one. Comparing it to lash sensational from maybelline, this is blacker, more...

About reviewer (11 reviews)

Age19-24

SkinCombination, Fair

HairBrunette

EyesBrown


5.0
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from

8 years ago

Love this. Only my second day of wearing it so far, but it's the only mascara I've tried that's actually held a curl. I have straight lashes and usually after curling with a lash curler &...

About reviewer (24 reviews)

Age30-35

SkinCombination

HairBlack

EyesBrown


5.0
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8 years ago

So, I haven't stopped using this mascara for at least five years. It is that good. I have extremely round cheeks, smile A LOT and, as a result, cause most of my eye products to migrate over the...

About reviewer (24 reviews)

Age25-29

SkinCombination, Fair-Medium, Warm

HairBrunette, Wavy, Medium

EyesHazel


4.0
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8 years ago

A solid, affordable mascara! I have very straight lashes that don't hold any curl except with this one. Heroine make has a formula that makes your lashes very stiff, which is why the curl will hold...

About reviewer (155 reviews)

Age25-29

SkinSensitive, Fair, Neutral

HairBrunette, Straight, Fine

EyesHazel


5.0
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8 years ago

HOOOLLY GRAAIL mascara! The best mascara I have ever tried using, and am pretty sure it will be one of, if not, the greatest mascaras I will try in my life. My usually stick, straight, short lashes...

About reviewer (4 reviews)

AgeUnder 18

SkinCombination, Fair-Medium

HairBrown

EyesBrown


4.0
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9 years ago

I've had this mascara for a few weeks and it's honestly really good. It makes my lashes a lot longer and gives a lot of volume. It also holds the curl for a very long time. The only problem I have...

About reviewer (9 reviews)

AgeUnder 18

SkinNormal, Fair-Medium, Warm

HairBlack, Straight, Medium

EyesBrown




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