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on 9/24/2009 5:26:00 AM
More reviews by mango65
Skin: Oily, Fair, Cool
Hair: Brown, Wavy, Fine
This mascara is currently the no.1 mascara on cosme.net, the Japanese equivalent of MUA. This stuff works wonders for my obnoxious stick-straight Asian lashes. They're actually visible from the front for once, lol. It holds curls very well (best I've tried), lengthening effect is moderate. Doesn't smudge or leave flakes behind like MAC and benefit mascaras do. Doesn't weigh lashes down like loreal ones do. Like what everyone has mentioned, it's quite difficult to remove. I rubbed a gel-based remover into my lashes, took about 1 minute to remove the "lash tubes" completely. Price is very reasonable, 1050 yen (US$10) for a tube. Packaging is plain and a little tacky. From MUA reviews it seems like people with stick-straight lashes like this product a lot more than people with normal lashes. I guess we appreciate the industrial strength curl-holding power, which doesn't matter as much to normal lashes.UPDATE: I'm using it with shiseido's eyelash curler, it's MAGIC :) My lashes normally point down, now they stay at 80 degrees for hours. They look exactly like the lashes of models in Japanese magazines (CanCam, Non-no, ViVi) Pretty amazing by my standards.
16 of 16 people found this helpful.
on 6/22/2014 5:31:00 PM
More reviews by type_a_tiff
Skin: Combination, Medium, Warm
Hair: Black, Wavy, Coarse
Mascara and I have a very casual relationship. I always get seduced by its cute packaging and convincing label, we go out a couple times and have an amazing time and, sooner or later, it totally screws me over and I'm left looking like a fool with clumpy lashes and raccoon eyes thinking, "where did it all go wrong?!". This is why I don't use mascara all that often. It always looks so unnatural and tacky on me. Not so with Long and Curl!I have Asian lashes that can hold an amazing curl for all of five minutes, after which they magically revert to their stick-straight, natural form. Long and Curl can give me this almost insane curl. I have pretty big eyes to begin with, so Long and Curl gives me ridiculously amazing eyes that pop. I can skip eyeliner with this on, it's that good. I only need two coats of this and I'll be set for the day. You need to apply them quickly, though. The mascara sets pretty fast. It's also really natural looking. I have never had clumpy lashes using this. Save for the ridiculous curling action, this mascara looks pretty natural. One lippie off for being incredibly difficult to take off. (Although, if you look at it more positively, this mascara is incredibly long-lasting and doesn't budge).
13 of 13 people found this helpful.
on 12/28/2009 3:59:00 AM
More reviews by yolp1945
Skin: Normal, Medium, Warm
Hair: Brown, Other, Other
My HG mascara....Well, this, and Kiss Me's Volume & Curl Mascarayou can actually tell the diff between these two mascaras. The long & curl makes my short, straight Asian lashes visibly longer, and the curl lasts ALL DAY (I have to use a lash curler first, though) The mascara itself feels light and clean. A result of this, however, is that it doesn't do much for volume. You're not going to get those thick fans as in the advertisements. All in all, however, if you're going for a simple & clean day look, neutral colors and this mascara should make your eyes pop remarkably.The volume & curl mascara, similarly, delivers great volume, though lenght-wise it doesn't compare to the long & curl version. You could use both together, perhaps, as I sometimes do. But in general I tend to use them separately. Oh, Kiss Me's mascaras do not flake either. The lasting power is AMAZING and goes through sweat, tears, and water....which makes it a little difficult to wash off. I usually use DHC's oil remover or Chanel's eye makeup remover.
11 of 11 people found this helpful.
on 2/17/2016 2:41:00 AM
More reviews by graceybaby8
Skin: Combination, Fair-Medium, Neutral
Hair: Brunette, Straight, Medium
I think I found my HG mascara. (I have average lashes, average length, volume and curl... Nothing special)Anyways, I was window shopping in an Asian mall while waiting for a table at my favourite Chinese restaurant and walked into a cosmetic store. A lovely lady asked me if I was interested in anything and this wall of mascaras I've never seen before caught my eyes. And I had told her I'm always in the hunt for waterproof mascara that will hold my curl and lengthen my lashes... And she immediately pointed me to this - kiss me heroine make long and curl mascara by isehan. Well, thank the makeup gods I walked into this store because I found the mascara I was looking for. It kept my lashes curled, didn't flake or smudge and my lashes wasn't crunchy at all. I'm so amazed but Japanese mascara technology is unbeatable. If you have average lashes... This mascara will make them beautiful. This mascara is pretty difficult to remove with regular makeup remover but my Lancôme bi-facil double action from Sephora (the one That looks like it has oil and water ) removes this mascara easily without tugging. It's expensive but it works. My mascara trick I learned from the incredibly talented makeup artist Wayne Goss from YouTube is - 1) apply a thin coat of this mascara 2) curl your lashes for 10-15 seconds 3) apply another 1-2 coats. That will keep your lashes curled. If you think this is a disaster waiting to happen... I suggest you watch his video because I've never seen my lashes so curled in my life. I will buy Multiple back ups of this asap. (I purchased mine for $22.99 in Canadian dollars)
10 of 12 people found this helpful.
on 3/27/2016 4:09:00 AM
More reviews by aleshoane
Skin: Very Oily, Medium, Warm
Hair: Black, Straight, Fine
I have used this mascara since the summer of 2014 and am finishing up my third tube. My rating is really a 4.5, because it doesn't surpass YSL's Waterproof Faux Cils performance-wise. It's not as volumizing or build-able, but it also doesn't cost $30 a tube or dry out in 1.5 months. This mascara comes in really girly black and pink packaging, which I like. The lettering doesn't wear off after months of usage, too! Impressive. The brush wand is curved and is good at reaching all your lashes. My one criticism is that there's a lot of product at the tip which should be removed for best results, but this is not a big deal for me. Performance-wise, it's very good at lengthening the lashes with fibers and holding a curl. As an Asian lady with straight as a pole eyelashes & a religious adherent to eyelash curlers, I can tell you that there's NOTHING in the American drug-stores that is remotely comparable to this mascara. It lasts all day with no smudging and very minimal flaking. I do not have problems removing this mascara as I use oil cleansers and an oil-based eye makeup remover at the end of the day when I choose to wear makeup. It's easy to purchase this from eBay! I usually get it for $11 - $14 a tube. As a side note, I have also tried the Kiss Me Heroine Make Volume & Curl Mascara and I think this one is better. I do not recommend this mascara for people who have really nice lashes in the first place. This was made by a Japanese company for an Asian consumer base and our lashes are usually short and do not hold a curl unless the mascara is waterproof.However if you are tired of purchasing mascaras that causes your lashes to droop after curling them with eyelash curlers, please give this a try! You won't regret it.
9 of 9 people found this helpful.
on 4/15/2008 9:42:00 AM
More reviews by babiig1
Age: 18 & Under
Skin: Combination, Fair, Cool
Hair: Brunette, Wavy, Medium
I bought this mascara off Ebay and it was pretty cheap. It can be purchased off Sasa for even less -$6- but they're currently out of stock. Moving along..this mascara is my HG mascara! I can't believe I have finally discovered a mascara that holds a curl! At such a cheap price too! It does everything it claims to do; it lengthens, it curls and holds a curl, it separates lashes and it does not clump. It's waterproof and when I say it does not smudge, I mean it does not smudge. In fact, it won't budge at all..whether you swim, bawl your eyes out or get caught in the pouring rain. As long as you use an oil-based makeup remover, it should be relatively easy to remove. I've tried all sorts of mascaras from high-end brands such as Dior, Lancome, YSL, Dejavu Imju, MAC, Clinique, BeneFit, Estee Lauder, Chanel etc. to drugstore brands like Covergirl, Maybelline, Rimmel, Max Factor, L'Oreal.. even mascara primers (Shiseido Makeup Mascara Base, Missha Mascara Base) but Kiss Me Heroine outweighs them by far. I truly love this mascara!!
8 of 8 people found this helpful.
on 12/19/2017 4:48:00 PM
More reviews by kolwink
Skin: Normal, Medium Brown, Warm
Hair: Black, Straight, Medium
I bought this after seeing it mentioned in New York Magazine (03/17), backed up by Amazon reviews. What I'm looking for in a mascara:- Won't irritate my eyes; I rub them frequently and am prone to itchy/teary eyes. Experience: this mascara does not irritate my eyes.- Will stay put on my lashes, and not migrate south and give me raccoon eyes. Experience: this mascara doesn't move into my under-eye area, or rub off on my fingers (as mentioned, I rub my eyes a lot).- Won't clump my lashes together. Experience: I've only ever used Maybelline's pink/green, L'Oreal's original, and now this Isehan. I would say this mascara is the best at not clumping my lashes together. Immediately after applying mascara (after each eye), I then run through my lashes with an old lash brush (left over from a Latisse-type treatment I badgered my mom into buying maybe 25 years ago, while on an international flight and paging through the duty-free magazine). That removes clumps while preserving the extra color and length. I've always done this step- with the Maybelline and the L'Oreal as well- but the Isehan gives me the fewest clumps to begin with, and doesn't cause as many lashes to stick together in the first place.- Waterproof. Experience: I tear up very easily (e.g. while yawning) but haven't noticed any darkened tears or smeared mascara. After maybe 10-12 hours of wear, I feel like some of the mascara has worn off (though I don't know where it goes). I half-heartedly wash my face with water and then rub a heavy, oily cream (like, Nivea ... or maybe Vaseline) on my eyes. That is kind of the extent of my makeup removal routine. In my defense, I probably wear mascara once a month, so I've never put in more effort at doing more. This, uh, very basic routine seems to remove the mascara? I look normal/mascara-free by the time I shower the next morning, anyway.- Lengthens and/or curls. Experience: to be honest, while I research drugstore/K-beauty options to death, I feel like I don't wear mascara enough to have fine perceptions of how MUCH better my lashes look, or ought to look. All I can say is (apart from the four more important requirements listed above) that my lashes look quite a bit longer ... but in a natural way. I don't think it really adds much curl, but then again, I don't use a curler, so that's not exactly surprising. Overall, I think it's pretty flattering. I would probably repurchase (I know you're supposed to replace mascara every three months or so, but ... er ... I'm 35 and I'm on my third tube of mascara ... so who knows when I *actually* will. Wow, on second thought, please DON'T do that math). Please note that I bought this off Amazon, knowing that it would take a few weeks to arrive. So for people who replace their mascara more frequently than I do (which is to say, probably, everyone), build in that wait-time.
6 of 6 people found this helpful.
on 5/8/2014 1:51:00 PM
More reviews by shayv90
Skin: Normal, Fair-Medium, Not Sure
I bought this mascara off ebay for about $18 and it came with its own mascara remover. After reading about how hard it was to remove this mascara, I wanted to make sure I had their own mascara remover in case my make up removers didn't work. This mascara lengthens (a lot) and doesn't smudge one bit. Volume wise, it's very similar to the Maybelline Lash Stiletto Voluptuous Waterproof Mascara - which gives more of a natural than falsies look. It doesn't clump, no matter how many coats you apply! And the mascara is very black. After my first day of using this mascara, I wanted to see if coconut oil can remove it. I gently coated my lashes with coconut oil and waited a few minutes. In the meantime, I brushed my teeth and flossed. Then i used a cotton pad soaked with oil-free Neutrogena make up remover and swiped my eye lid. After a couple swipes, the mascara easily came off. The next day I used the matching mascara remover and it blew me away! Using the brush that came with the remover, the formula did not go into my eyes and did not drip from the brush. It evenly coated my lashes in one sweep and I left it on for about 2 minutes. Using a cotton pad with make up remover again, the mascara came off in one gentle swipe! I barely had to press down, I was so amazed! And I've never seen my eyelashes so clean. It was a truly remarkable product! Both coconut oil and the mascara remover worked, so if you don't want to spend money on their removers you can definitely use alternatives. But I will continue to use their mascara remover because of it's convenience and how well it worked.
on 1/14/2014 11:30:00 AM
More reviews by Shierine
Skin: Very Oily, Fair-Medium, Neutral
Hair: Black, Wavy, Fine
This is an a holy grail mascara for straight and short Asian lashes. I had tried several different brands, Shiseido, Anna Sui, Covergirl, Benefit They're Real, and some others that I forgot the brand of, but this one works the best. I got it online here in Australia for AUD 18.95 (not including shipping).Positives:+ Lengthens lashes! My lashes even went above my crease which scared me at first because I never experienced it, it looks like I'm wearing fake lashes+ Hold curls well. The formula of the mascara is very thick, probably thicker than They're Real, they also dry really quick and are lightweight. They're Real did well on me but it was too heavy and my eyelashes droop down even before the mascara dried but this mascara did none of it!+ Separates lashes and no clumping. The wand has the perfect curve and is made out of plastic.+ Thickens lashes, as I researched online, a blogger wrote that it is made of a really good thickening fiber.+ Nice packaging. It is very cute, pink with gold label, the cap is black with roses detail. The packaging is made out of plastic and therefore is really light weight compared to They're Real.+ No fall out, the mascara does not go flaky even over 6 hours wear.+ Does not smudge on my oily lids, even when worn on bottom lashesNegatives:- Hard to remove. It is waterproof mascara and takes long time to remove even with waterproof remover. But I found a trick to it, simply press waterproof remover soaked cotton pads on your lids and lashes for 20-30 seconds while massaging it and ta-dah! The pads are black. Turn over the pads and use them to swipe the leftover and you're finished :) Please don't clean it harshly, you will pull off your lashes.- It does not look natural. This is not a mascara when you want to have a no-makeup makeup look. Your eyelashes look so long it's fake. Well, this is not really a down-side if that's what you're going for but as I mentioned above it surprised me at first but over time I got used to it and without this mascara, my eyes look bare...- Since the packaging is made out of plastic, it does look slightly cheaper, typical of Asian drugstores brands where the packaging is cute and is targeted for students.- It is more expensive than Western drugstore brands but considering how well it works, it is worth itOverall, this is still an amazing mascara and if it works on my straight and short Asian lashes, imagine how good it looks on those who are blessed with long, thick and naturally curled lashes.
5 of 7 people found this helpful.
on 4/13/2016 3:35:00 AM
More reviews by renxai
Skin: Combination, Fair, Warm
I absolutely love this mascara. I have typical straight asian lashes and oily eyelids, so mascara has always been a struggle for me.I've tried multiple mascaras over the years that are both drugstore and high end, such as maybelline falsies and colossal to nars audacious, all of which smudged terribly on me. I consider myself to be unlucky with mascaras as everything seems to smudge or transfer under my eyes, and nothing can ever to hold my curl- except for this one.This mascara was the only mascara to ever hold my curl and not smudge or transfer for me throughout the full day. The curl would last perfectly from morning through to night, and when I would wash my face the curl would still be there with no traces of smudging.It gives me lots of length and a tiny bit of volume but not as much as the typical maybelline mascara- which is fine for me, as I prefer feathery, natural looking lashes- although people have asked if I'm wearing falsies when I'm wearing this out.The only con that this mascara has is that it's SO DAMN HARD TO TAKE OFF. No joke. I ran out of mascara remover and this thing is impossible to remove. With that being said I tried to use other mascaras due to convenience but I would be disappointed as the curl would leave my lashes as soon as the wand went through it. Nothing can beat this so far, so I'm willing to suffer through the lengthy removal process by now. I took one lippy off for the removal, but definitely try it out if you prefer something natural that holds an amazing curl.
4 of 4 people found this helpful.
Are you sure this product is discontinued?
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