80%
would repurchase
4.0/5
package quality

price range

description

ingredients

Major ingredients: Isododecane, polyethylene, Beeswax, palmitic acid / ethylhexanoate, dextrin, propylene carbonate, tocopherol, camellia oil, chamomilla recutita, Nylon-6, alkyl (C30-45 ) Mechikon, distearate Al, glyceryl isostearate, tri (caprylate / caprate), glyceryl, dimethicone, talc, iron oxide

Reviews

Reviews


3.0
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12 years ago

Heroine Make is a kind of expensive Japanese drugstore make up brand. I've been using much cheaper brands before this (Jordana Best Lash Extreme Volumizing and Essence Multi Action Smokey Eyes), so...

About reviewer (31 reviews)

Age19-24

SkinCombination, Fair-Medium, Cool

HairBrunette, Straight, Fine

EyesBrown



5.0
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12 years ago

I used to laught at it's package. It looks so cheap. But guess what? It turned out to be the best mascara I've ever had! It gives me length and holds up the curl. I know it doesn't promise any...

About reviewer (96 reviews)

Age25-29

SkinDry, Fair-Medium, Warm

HairBlack, Straight, Fine

EyesBrown


5.0
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12 years ago

This mascara is amazing! I just bought my second tube. It does a great job lengthening my lashes with two coats. It lasts all day without smudging or flaking. The only problem with this mascara...

About reviewer (5 reviews)

Age25-29

SkinOther, Other

HairBlack

EyesOther


5.0
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12 years ago

Love this mascara for my straight, short lashes. This lenghtens like no other mascara. I would love to try the volumizing one.

About reviewer (21 reviews)

AgeUnder 18

SkinCombination, Fair-Medium

HairBlack

EyesBrown


5.0
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12 years ago

I cannot say this is my must, since there lots of Japanese Mascara out there are good. But I like this one very much. My eyelash is always down, and it can keep them up for a long time. Also, it...

About reviewer (49 reviews)

Age25-29

SkinAcne-prone, Medium, Not Sure

HairBlack, Other, Other

EyesBrown


5.0
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12 years ago

I've repurchased this at least 5 times. It's simply the best -- holds curl, feathery lashes, doesn't dry out lashes, and adds length. No transferring at all on my super smudge-prone eye shape.

About reviewer (41 reviews)

Age30-35

SkinCombination, Fair-Medium, Warm

HairBlack, Straight, Fine

EyesBrown


5.0
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12 years ago

I am in love with this product. Its make the lashes curl all stay all day long. But you guys have to curl your eyelashes first to make the curl noticeable. Its stay curl all day but its very hard...

About reviewer (5 reviews)

Age19-24

SkinOily, Medium

HairBlack

EyesBlack


5.0
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12 years ago

I think I found my HG of mascaras! I can't say I've tried many mascaras but I have had a few and I can honestly say this makes my lashes look 5x longer. I like the formula because it doesnt clump...

About reviewer (8 reviews)

Age19-24

SkinCombination, Tan, Warm

HairBrown, Other, Coarse

EyesBrown


5.0
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12 years ago

This is my second favorite next to my Majolica Majorica Lash Expander Frame Plus. Awesome mascara for those stubborn Asian lashes! PROS: - Awesome job at holding a curl! - Great length!!!! -...

About reviewer (79 reviews)

Age25-29

SkinCombination, Medium, Neutral

HairBlack, Straight, Medium

EyesBrown


3.0
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from

12 years ago

I had high expectation for this mascara. I mean, why wouldn't I? There are hundreds and hundreds of raving reviews! So when my friend pointed out that there are black smudges under my eye the first...

About reviewer (16 reviews)

Age19-24

SkinDry, Fair-Medium

HairBlack

EyesBrown


5.0
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from

12 years ago

Wow. I'm happy to say that the reviewers on MUA has pointed me in the right direction with this one! My main criteria for mascara is good staying power and keeps the curl. I'm not as preoccupied...

About reviewer (100 reviews)

Age25-29

SkinCombination, Medium, Warm

HairBlack, Wavy, Medium

EyesBrown


1.0
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12 years ago

After waiting one full month for it to arrive from Asia, this mascara has turned out to be a major disappointment. I already have long lashes with medium volume. I just need something that would...

About reviewer (43 reviews)

Age36-43

SkinDry, Medium, Warm

HairBrunette, Straight, Fine

EyesBrown


5.0
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12 years ago

BEST MASCARA EVER!! Bought this mascara recently and totally in love with it! It doesn't smudge and dries fairly quick. 2 coats is enough to make my asian lashes longer and fuller. I love how it...

About reviewer (3 reviews)

Age19-24

SkinCombination, Fair-Medium

HairBrown

EyesBrown


5.0
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12 years ago

HG!!! I never cry HG but this is amazing. I used it before and loved it but it was a pain to order and wait so I just went back to using cover girl lash blast WP. I was sick and tired of CG lash...

About reviewer (186 reviews)

Age30-35

SkinDry, Fair-Medium, Warm

HairBrown, Straight, Medium

EyesBrown


5.0
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12 years ago

Love this mascara! It gave me great length and held my curl all day! (What i look for most in a mascara) Volume was pretty good but not the greatest. This has definitely made it to one of my...

About reviewer (148 reviews)

Age19-24

SkinOily, Fair-Medium, Warm

HairBlack, Straight, Fine

EyesBlack


5.0
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12 years ago

This mascara is the best! Ever since the demise of Shu Uemura Basic, I have been searching everywhere for a mascara that would provide extreme lengthening, won't get clumpy and will hold a curl...

About reviewer (11 reviews)

Age36-43

SkinNormal, Fair-Medium, Neutral

HairBrunette, Other, Other

EyesGreen


5.0
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12 years ago

Excellent, my favourate mascara!! My lashes stays curled, mascara did not transfer, and gave me a really 'natural' fake lash look. Loving it!

About reviewer (14 reviews)

Age30-35

SkinCombination, Fair-Medium, Not Sure

HairBlack, Other, Other

EyesBrown


5.0
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12 years ago

This is my go-to, everyday mascara. It stay puts and keeps my short, stubborn lashes long and curled for the whole day. Even a shower and face cleaner can't budge this stuff. I remove this...

About reviewer (5 reviews)

Age19-24

SkinCombination, Medium, Not Sure

HairBrown, Straight, Fine

EyesBrown


5.0
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12 years ago

I am probably using my third heroine make mascara already. I have short and thin lashes, and when i try mascara with a heavy and/or wet texture (e.g. Lancome mascaras), even if i curled them with...

About reviewer (2 reviews)

Age25-29

SkinAcne-prone, Medium, Warm

HairBlack, Straight, Fine

EyesBrown


5.0
Created with Sketch.

12 years ago

I actually love this mascara! i have short straight lashes, this mascara holds up the curls. i love the length and volume it gives. It separates my lashes very well and doesn't clump. The brush is...

About reviewer (13 reviews)

Age19-24

SkinCombination, Fair-Medium

HairBlack

EyesBrown




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