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4.3

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281 reviews
80%
would repurchase
4.0/5
package quality

price range

Reviews


5.0
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Aug/26/2015

This is my HG when it comes to mascaras (together with Maybelline's "Volume Express") as it:
1. Gets my lashes long.
2. Gets them a little curled...
3. And if applied over curled lashes, VOLUME BABY!
4. Doesn't clump or flake too badly.
5. Never smudges or falls off.
6. Is easily bought at my local Japanese drugstore for about 1000 yen. (Eating …
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1 of 1 people found this helpful. Did you?

About reviewer (77 reviews)

Age19-24

SkinCombination, Fair-Medium, Warm

HairBlond, Wavy, Fine

EyesGreen



5.0
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Aug/22/2015

I rarely wear mascara. I apply it maybe once a year, it smears all over my hooded eyelids after an hour and then I end up trying to blot the mess into something normal looking at whatever function I was desperately trying to be pretty for. It's one of those products that other people love, that I wish I could use.
I can use this one. I can't get it off once it's on, but .wow …
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1 of 1 people found this helpful. Did you?

About reviewer (27 reviews)

Age44-55

SkinAcne-prone, Fair, Cool

HairOther, Other, Fine

EyesBrown


5.0
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Jul/16/2015

After trying so many mascaras over the years, this has been one that I have repurchased again and again. It is great at creating long lashes, especially layered over a volumizing mascara. The tube lasts a long time and the content doesn't dry out fast like some of the mascaras out there.

1 of 1 people found this helpful. Did you?

About reviewer (49 reviews)

Age30-35

SkinDry, Medium, Not Sure

HairBlack, Wavy, Medium

EyesBlack


5.0
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Jun/16/2015

I've used this a few times now, but after just the first use, I knew this had become my HG mascara. Blows everything else I've ever used out of the water.

Pros:
- Cute packaging (doesn't really have anything to do with product quality, but I'm a sucker for it)
- SERIOUSLY long-lasting. I wore this to a concert where I sweated like mad and had water …
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7 of 7 people found this helpful. Did you?

About reviewer (14 reviews)

Age25-29

SkinDry, Fair, Cool

HairBrunette, Wavy, Fine

EyesBlue


4.0
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fromyuia

May/30/2015

CosDNA: http://www.cosdna.com/eng/cosmetic_7e22183252.html

Official page: http://www.isehan.co.jp/heroine/items/point/mascara/1144/

Price: 1080yen

Pros:
- very long staying power
- noticeably longer lashes
- cute simple bottle with a curved brush
- this worked wonderfully for my mother-in-law; long, full, curly lashes that made her eyes look …
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3 of 3 people found this helpful. Did you?

About reviewer (47 reviews)

Age25-29

SkinAcne-prone, Medium, Warm

HairBlack, Straight, Coarse

EyesBrown


3.0
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May/27/2015

This mascara is perfectly acceptable, but it didn't impress me.

It didn't lengthen my eyelashes by much, or curl them at all, and they don't look any thicker. The only perceptible difference in my lashes after applying was they were a little bit darker. It doesn't burn my eyes or smudge, but it does seem to flake a little.

The price is good, the …
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2 of 2 people found this helpful. Did you?

About reviewer (10 reviews)

Age19-24

SkinAcne-prone, Fair, Neutral

HairBlond, Wavy, Fine

EyesBlue


5.0
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May/24/2015

I've gone through at least 6 tubes of this stuff (lasts me about 4 months with daily use) it really is my HG.

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About reviewer (9 reviews)

Age19-24

SkinVery Oily, Fair-Medium

HairBlack

EyesBrown


5.0
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May/22/2015

This mascara is my HG.
I've finished 4 tubes of it and gone through the pink (previous) and black packaging.
Holds my straight asian lashes after i've curled it, for the whole day.
I live in a year-round humid country (Singapore), this mascara doesn't budge, holds a curl and most importantly, does what it states in the packaging and with astonishingly good results at …
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5 of 5 people found this helpful. Did you?

About reviewer (7 reviews)

Age19-24

SkinCombination, Medium

HairBrunette

EyesBlack


5.0
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May/20/2015

This is a review for the Heroine Make Long and Curl Mascara in Jet Black. This is the one in the fuchsia tube with a black cap, and gold writing. I recently went on a trip to Japan and bought several tubes as gifts, as well as for myself.

First of all, the pricing was fair. It was I believe 8000 yen or around $8 for a tube. There is a regular version and a waterproof version, so I just …
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3 of 3 people found this helpful. Did you?

About reviewer (218 reviews)

Age19-24

SkinCombination, Medium, Warm

HairBrown, Straight, Medium

EyesBrown


5.0
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Apr/19/2015

This review is for Heroine Make Long & Curl Super Waterproof mascara
For the first time in my life, I found a masacara that can hold my eyelash. This thing is the shiz.

My profile:
Oily lids, Sensitive eye, Long, sparse, straight down asian eyelashes.
I've tried loreal, maybelline, guerlain, kevin aucoin, clinique mascaras, none works. They all either feels …
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2 of 2 people found this helpful. Did you?

About reviewer (3 reviews)

Age25-29

SkinDry, Medium

HairBlack

EyesBrown