68%
would repurchase
3.4/5
package quality

price range

description

ingredients

Water, Hydrogen Peroxide, Aloe Barbadensis Leaf Juice, Lemon Juice, Chamomilla Recutita (Matricaria) Flower Extract, Calendula Officinalis Flower Extract, Linum Usitatissimum (Linseed) Seed Extract, Hydroxyethyl Cetyldimonium Phosphate, Dimethicone PEG-7 Phosphate, Glycerin, Quaternium-80, Panthenol, Silk Amino Acids, Polysorbate 20, Fragrance, Benzoic Acid, Disodium EDTA.

Reviews

Reviews


5.0
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7 years ago

This product has been wonderful for me. I have naturally a light dull brown color of hair. I do a partial highlight every three months or so to give myself a beachy blonde look. I thought I should...

About reviewer (10 reviews)

Age19-24

SkinCombination, Fair-Medium

HairBlond

EyesHazel



5.0
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7 years ago

I am a natural medium ashy blonde. Underneath areas of my hair tend to come in darker than the hair above my ears and parts of my hair grow in gray. My hair is a very light blonde now. When my...

About reviewer (1 reviews)

Age25-29

SkinAcne-prone, Fair, Warm

HairBlond, Curly, Coarse

EyesGreen


1.0
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8 years ago

At first, I LOVED this stuff. I read all the negative reviews and I couldn't understand why so many people had a bad experience with it. Then....I figured out why. I just wanted to lighten...

About reviewer (54 reviews)

Age19-24

SkinCombination, Fair-Medium, Not Sure

HairBlond, Wavy, Fine

EyesBlue


4.0
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8 years ago

My hair: I have shortish, thick, plentiful, dark brown hair. The hair on the top and near the front of my head is thinner and lighter. I honestly have probably 10% blonde hairs, 20% black, 40% dark...

About reviewer (19 reviews)

Age19-24

SkinSensitive, Fair-Medium

HairBrunette

EyesBrown


2.0
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8 years ago

DONT USE SUN IN! At first, its very effective and appealing and it does what it sets out to do. However, if you make the same mistake as i did and over use it will thin out your hair drastically! i...

About reviewer (1 reviews)

Age19-24

SkinOily, Medium

HairBlond

EyesGreen


5.0
Created with Sketch.

8 years ago

I love sun in! My hair is a dark red color but compared to many people's brown hair my hair is very light. I never liked how dark my red hair was compared to other red heads. So i was in rite aid...

About reviewer (1 reviews)

Age25-29

SkinNormal, Fair

HairRed

EyesBrown


5.0
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8 years ago

I was skeptical about this product because of the reviews saying it will make my hair very dry, etc. Some background: My hairdresser/best friend passed away and at 47 I just decided to let my...

About reviewer (3 reviews)

Age44-55

SkinNormal, Fair-Medium, Neutral

HairBlond, Straight, Fine

EyesBlue


2.0
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8 years ago

The first time I dyed my hair at ten I used this. Iacame out auburn not blonde at all. Shocked. I let the blowdryer and the sunlight at park and beach for micee na tural sun in highlights my hair...

About reviewer (448 reviews)

Age25-29

SkinNormal, Fair, Cool

HairRed, Wavy, Medium

EyesBlue


4.0
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9 years ago

I have dark brown almost black hair and I have been using sun in for years with almost no hair nightmares! Every summer I spray my hair lightly with the product and results vary from a golden...

About reviewer (1 reviews)

AgeUnder 18

SkinCombination, Medium

HairBrunette

EyesBrown


4.0
Created with Sketch.

9 years ago

Personally, I love this product. From what I've gathered, this is probably because I'm naturally blonde. Since my roots come in darker during the winter, I love to use this during spring/summer to...

About reviewer (1 reviews)

Age19-24

SkinOily, Fair-Medium

HairBlond

EyesBlue


4.0
Created with Sketch.

9 years ago

I like this product, but it isn't for everyone. As a child I had super light blonde hair that kept getting darker as I got older. I use this a few times every couple months to keep my hair bright...

About reviewer (119 reviews)

Age30-35

SkinCombination, Fair, Neutral

HairBlond, Straight, Fine

EyesBlue


3.0
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from

9 years ago

For a l-ong time I really wanted to use this it is not easy to find, but I finally found it at a Hannaford. I used this once when my hair was dyed red to bring out some copper highlights and once...

About reviewer (272 reviews)

Age25-29

SkinNormal, Fair, Cool

HairBrunette, Straight, Fine

EyesBrown


4.0
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9 years ago

i have natural light blonde hair, probably about level 9. sometimes the underneath of my hair is a little darker so I use this with a hair dryer to help lighten it. it works for me. but like I said...

About reviewer (5 reviews)

Age19-24

SkinCombination, Fair

HairBlond

EyesBlue


1.0
Created with Sketch.

9 years ago

No way! Back in the day, before we "knew better" kids/teens would use this for a "quick fix" for highlights. I do NOT recommend this super-drying, oxidizing product. (Peroxide based - at least...

About reviewer (2544 reviews)

Age44-55

SkinDry, Fair, Cool

HairBrown, Wavy, Fine

EyesGreen


4.0
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from

10 years ago

I have dyed blonde hair, haven't seen my natural color in 20 years but what I remember of it, it was dark blonde/light brown. I have damaged hair below shoulder length but I love the color so I...

About reviewer (26 reviews)

Age44-55

SkinDry, Fair-Medium, Not Sure

HairBlond, Wavy, Medium

EyesBlue


2.0
Created with Sketch.

10 years ago

I have naturally dark brown hair and this did lighten my hair after a few uses, but it wasn't even and it made my hair dry. My hair in some places is still a bit dark and in others is a lighter...

About reviewer (35 reviews)

Age19-24

SkinOily, Fair, Cool

HairBrunette, Wavy, Fine

EyesHazel


4.0
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10 years ago

I have waist length hair and it is naturally medium brown with natural blond highlights this stuff lightens it to an almost strawberry blonde and I love it I buy the one in the pink bottle cause I...

About reviewer (9 reviews)

Age30-35

SkinAcne-prone, Fair-Medium

HairBrunette

EyesBlue


4.0
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10 years ago

I have medium length dirty blonde hair and my roots were growing in dark because of the lack of sun...and my hair is naturally curly and very very frizzy, no matter what! After a few uses of this...

About reviewer (1 reviews)

AgeUnder 18

SkinOther, Fair-Medium

HairBlond

EyesBlue


3.0
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10 years ago

Hi everybody, i'm zoey from Holland an i'm 13 years old i used This stuff for About a year and i love it. IT works really well and iT turnded really natrually i have dark hair so ist you'd better...

About reviewer (1 reviews)

AgeUnder 18

SkinDry, Medium

HairBlack

EyesGreen


5.0
Created with Sketch.

10 years ago

It worked on my dark hair, people noticed within weeks, I don't think it wrecked my hair but my hair was pretty dry to begin with

About reviewer (13 reviews)

AgeUnder 18

SkinDry, Tan

HairBlack

EyesBrown