wet n wild Photo Focus Foundation

wet n wild Photo Focus Foundation


295 reviews

53% would repurchase

Package Quality: 3.4

Price: $$$

Package Quality: 3.4

Price: $$$


Isododecane, Cyclopentasiloxane, Water/Eau, Glycerin, Cyclohexasiloxane, Dimethicone, Butylene Glycol, Dimethicone, PEG-10 Dimethicone, Disteardimonium Hectorite, Adipic Acid/Neopentyl Glycol Crosspolymer, Caprylyl Glycol, Silica, Sodium Chloride, Sorbitan Sesquioleate, Lecithin, Polyglyceryl-4 Isostearate, Cetyl PEG/PPG-10/1 Dimethicone, Hexyl Laurate, Polysilicone-11, Isopropyl Titanium Triisostearate, Laureth-12, Phenoxyethanol, Ethylhexylglycerin, (MAY CONTAIN/PEUT CONTENIR): Titanium Dioxide/CI 77891, Mica, Iron Oxides/CI 77491, CI 77492, CI 77499.

Start your review

on 9/27/2017 12:33:00 PM

Age: 36-43

Skin: Combination, Medium, Warm

Hair: Black, Straight, Medium

Eyes: Black

For reference my skin tone is NC30-35 with strong yellow undertone. My skin is combination but very oily on my t-zone. My shade is Golden Beige.

This is a much raved about and hyped up foundation on YouTube and I can definitely see why people (especially oily people) would love it. The line offers great color range and for amazingly affordable price you get a very decent medium (can be built up to high) foundation with zero flashback in photos. The shade a Golden Beige matched me really well so I'm really happy about that - usually foundations look either too orange or pink or ashy on me. It does smell faintly like paint but it dissipates within a few minutes so it never bothers me. Not a big fan of the applicator though - I wish that it came in a pump.

I find that this foundation looks better on me when I apply it with a buffing brush instead of a beauty blender. It dries down semi matte, wears comfortably on the skin and provides decent coverage.

Unfortunate,y I'm only giving 3 stars because it is breaking me out a bit - I have tried it 4-5 times and I don't think I'll use it again until later, and maybe even then I'll space out my usage.

For the price it is a great foundation - if you don't break out from it.

on 9/27/2017 12:08:00 PM

Age: 19-24

Skin: Combination, Other, Cool

Hair: Other, Other, Other

Eyes: Other

I'm very fair and very cool toned and the shade rose ivory is really good match. Evens out my skin tone. Just be sure to add a blush/light bronzer after because this is very pale and pink toned and can look..interesting without anything else. the staying power is average but I'd buy again if I ran out.

2 of 3 people found this helpful.

on 9/25/2017 10:46:00 AM

Age: 25-29

Skin: Oily, Fair-Medium, Neutral

Hair: Brunette, Straight, Fine

Eyes: Brown

i have tried many foundations from high end to very low end and this is the first one that i dont have ANY complaints about.

i wear this foundation in shell ivory and it blends seamlessly. i have never found a foundation shade that matches me so well. i like that i can use a little bit and get a light natural coverage or i can build it up to a more complete coverage. it stays in place all day on my dry/oily skin.

i like the sturdy glass bottle it comes in and i do like the spatula applicator but i feel that is not always the most sanitary way to apply it.

i love that i can pick it up at my local drugstore. i highly recommend trying it out if you're on the fence.

3 of 3 people found this helpful.

on 9/25/2017 9:46:00 AM

Age: 25-29

Skin: Dry, Fair, Neutral

Hair: Black, Wavy, Medium

Eyes: Brown

I had such high hopes for this foundation after seeing everyone on youtube rave about it.

Unfortunately, it didn't work as well for me as for other people.

I have dry skin with a slightly oily T-zone. This foundation makes my dry areas look drier and my oily parts look oilier.

The coverage is fine for what I like, which is low to medium.

The smell is horrible, and the texture feels very liquid, almost oily.

The spatula on it sucks, but for the price, I can't complain.

Overall, would not purchase again. Very disappointed.

3 of 3 people found this helpful.

on 9/21/2017 11:15:00 PM

Age: 30-35

Skin: Oily, Medium, Warm

Hair: Brunette, Wavy, Fine

Eyes: Brown

So I have been looking for a new HG foundation for awhile now. I decided to give this ago after seeing Casey Holmes YT video. I initially bought soft beige. I really like the coverage it is versatile coverage from light to full coverage. It does not look cakey, shade ranges. I did find soft beige to oxidize a lot on me and was too dark of a shade to begin with. So I bought soft ivory which seems to be my correct shade and does not oxidize. I really like this foundation, I would prefer a pump to a spatula, but for the price I can't complain. This foundation looks good, last a good 8 hours. I would recommend to use a primer for longevity. This is a foundation that I will continue to use and will repurchase. This is a really good drugstore foundation.

2 of 2 people found this helpful.

on 9/20/2017 11:44:00 AM

Age: 30-35

Skin: Sensitive, Fair-Medium, Warm

Hair: Brunette, Straight, Fine

Eyes: Blue

Update: this is a great foundation for summer humid months. I have oily skin but noticed now trying to use this foundation starting in fall/winter, my skin looks very dry and parched compared to the summer while using this and it was great. So I'll save this for my spring/summer skin, and stick to a more moisturizing satin foundation (Rimmel) during dry cold months.
ALSO ETA - FYI - trying this out again 7.2018 - I find that this starts out great, light and matte, but if you have oily skin and texture (orange peel pores) high silicone foundations do not sit well on my face, as my oils come through. It's not as bad as some others, but I find that a thicker, higher talc foundation helps combat the pores situation, vs. really thin foundations. If I blot every hour to keep my pores from appearing - this looks great on my skin.
I deleted my first review of this foundation which was Jan 2017 - when it was brand new. There were only about three shades available to choose from in-store, and the one I picked was ghastly too light and I hated it. It was super dry, emphasized all my dry skin - even though I'm highly combo (so both oily and dry). Now that it's been out for almost a year - I decided to try this foundation again, since I found a shade that is almost identical to my skin tone (Soft Beige). I am mostly looking for a foundation that is light/medium, doesn't feel heavy on the skin. I have tried Revlon Colorstay (too heavy for my needs), Covergirl Outlast (same thing, too heavy), Physicians Formula, Burts Bees BB (too moisturizing), Tarte, Rimmel foundations (good, but still a bit too heavy but would still use over others), and then my HG NYX Total Control (the best foundation for my skin, I've used a full bottle).

I give this four lippies because for the cheap price ($4.98 is what I paid), the amount you get, the solid nice bottle (except wish it had pump) -- it's a really good CHEAP simple/basic foundation. Also, after side to side comparison on my face applied with a buffing brush - this foundation looks identical on my skin as my $13.99 HG NYX Total Control foundation. So identical that I couldn't tell the difference between the two on my face. My NYX shade is "Natural" and is a little more yellow than WnW's "Soft Beige" which pulls yellow but a little more pink (so neutral), but once applied to my face, you can't tell at all. It must just neutralize out. But the finish on my skin is EXACT (with moisturizer). I was blown away. That's a $9 price difference for me-- and WnW is a full ounce, NYX is barely .5 an ounce for $9 more.

If I prep my skin with my daily moisturizer well before I apply this (which I do anyways) it works very well for me with combo skin. I start out dry and turn oily by 4 hours. With moisturizing properly (which takes me seconds) - this stuff can look just a little powdery on my forehead (notorious spot for me) but I spray with a matte setting spray - and after an hour or two it settles into my skin and looks very natural. I highly recommend giving this a try if you've haven't tried it, or are looking for a cheap, basic foundation to cover discoloration/melasma, light scarring - I think it's great. It also is talc free, just like NYX. I think the NYX and this foundation are pretty identical in ingredients, but the NYX is obviously much runnier in consistency but this one blended out easily. I don't wear heavy foundation, and only dot it on a few places on my face and then blend out with a RT buffing brush for light coverage - so if you are looking for that - try this out. I had no issues with oxidization, "Soft Beige" was a perfect match for me with a lighter powder on top to set. I am also very sensitive to smells, but the smell of this didn't bother me since it goes away immediately - and I'm not sensitive to paint/medicinal smells, but fragrance and this isn't heavily fragranced/floral. So the smell for me was not a problem. This also washes off very easily - I wash with a light cleanser but always use a Simple makeup wipe to help remove most of my foundation. This came off easily like NYX.

I'm really glad I decided to give this a try again 9 months later - and if I have any issues, I'll for sure update my review. This $5 foundation is a go-to for me and is replacing my empty HG $14 NYX Total Control.

2 of 2 people found this helpful.

on 9/19/2017 11:54:00 AM

Age: 25-29

Skin: Sensitive, Fair-Medium, Not Sure

Hair: Brown, Other, Other

Eyes: Green

My friends ranted and raved about how great this foundation was for the price. You tubers loved it. It's cheap enough that I bought some to try, and I'll never get it again. It smells like house paint, oxidizes like CRAZY, makes my usually dry skin super oily yet somehow clings to dry patches, comes off onto all of my clothing, and doesn't set with spray or powder. I'm unfortunately stuck using this until my fenty foundation arrives in the mail. I have over half a bottle of this in the trash and I can't wait to throw it away. Oh yeah, the shade range is also garbage and the packaging has this weird/useless paddle on the cap that makes it really easy to spill and fling foundation everywhere when you open it. Don't waste your time or money on this!

on 9/19/2017 12:32:00 AM

Age: 30-35

Skin: Acne-prone, Fair, Not Sure

Hair: Other, Other, Other

Eyes: Grey

This is my favorite cheap foundation. Covers well. Only bad thing is that I tend to look oily mid day even I use this, I must powder my nose! I'm also not a darn of the smell. I find the product hard to remove when the product is about 3/4 gone.

I do use this on days I don't want to use my good makeup though! Definitely covers well.

on 9/15/2017 5:28:00 PM

Age: 44-55

Skin: Oily, Olive, Warm

Hair: Red, Curly, Coarse

Eyes: Green

UPDATE 10/: I really really like this. It is similar to UD Naked Skin (but without zany skin care ingredients). If you need something quick from the drugstore, this is a great buy! It's the price of getting a coffee...not much to complain about for that! When I first tried this it didn't impress me, and I suspected it was a shade issue. Sure enough, when I found Bronze Beige it made a complete difference. Unfortunately, on my skin this "oxidizes" the opposite way...it doesn't get darker, it gets lighter (is that oxidation?) By the end of the day I looked ridiculously pale. Part of it was that this seemed to disappear, and all that was left was my paste-like Anthelios SPF 50 primer. (A side note - if you want an SPF that stays put, Anthelios SPF 50 Primer is your dream come true.)

ORIGINAL 8/17: I like it...for a very, VERY, basic foundation. It has good coverage, and a nice finish. It reminds me of the discontinued Estee Lauder Lucidity, only it's more matte. It also reminds me of the discontinued Clinique Stay True, only it's less matte. It's also very similar to a foundation made by Arbonne, and Maybelline Fit Me foundation...and many BB creams. To me it smells like a "vintage" formula...or something like that...because the smell of it transports me somewhere in time. I guess, for me, there are so many foundations these days that have additional advantages, like "blurring", skin care ingredients, pore-minimizing, etc., this doesn't seem outstanding to me, although it sure is cheap. I think it looks like makeup, but I think that's not something anyone cares about anymore. Trying to remember what it is this smells like is going to drive me nuts. It smells SO familiar...it kind of smells like oil paints...If this came a pump it would be much easier to use.

3 of 3 people found this helpful.

Age: 25-29

Skin: Very Dry, Fair-Medium, Warm

Hair: Brown, Straight, Medium

Eyes: Brown

This works wonderfully and beautifully -if- I moisturize and prime my skin. If I'm in a rush and don't prep my face, it looks terrible; flaky and dry. It dries out so much that it looks like my skin is starting to peel from a sunburn. I do have very dry skin anyway, but I am very shocked at how much this highlights and worsens that. So, the amount of time that I waste trying to make this look good is not worth it for me. I will have to move on to something different. I have a hunch that people with oily skin will like this a lot; but for those with very dry skin, I think you'll want to pass on this one.

4 of 5 people found this helpful.

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