wet n wild Photo Focus Foundation

Wow! For $6 this is some great foundation!! Matte with full coverage yet lets your skin breathe! Good color selection. Wet N Wild has come a LONG way and I'm glad. My only complaint is that they use that odd spatula thing as opposed to a pump.

Honestly such a great budget foundation. very comparable to my double wear (which I loooove) and at a fraction of the price. Medium to almost full coverage, smoothing and does not emphasise texture. Its a tad bit dry on normal skin (oily babes will love it) but moisturising before helps a lot. The smell is a normal foundation-y smell to me, and I dont mind it, in fact I kinda like it. I prefer no fragrance on my foundation and would rather it smelled like this foundation rather than perfumed like a lot of Chanel/Bourjois foundation is.

Is also very long-wearing and does not flake on me.

I didn’t expect much from this foundation because I only picked up because it was on sale, and in an effort to not fly through my Fenty so fast.

Shade: Mocha
This foundation is very easy to blend. I use a flat top kabuki brush or other dense brush. I was having problems with some acne causing patchiness on my cheeks but this foundation smooths over it really nicely making it unnoticeable, even without concealer in that area. During the day I am usually running around a lot at work and I have to say this does a nice job at staying matte throughout the day. I’ve only had to blot once a day with the WNW and afterwards it looks nice and fresh.

A lot of people mention the paint smell, I can only smell it if I really put my nose in the bottle. I don’t smell it during application or after.

I first bought the foundation online in soft beige a couple of months ago, I chose the closest colour I could to my usual foundation, but when it came it was slightly too dark, which sucks because in the bottle it looks really close to my usual, but when it comes out it's just a little bit too dark. I feel like the next lightest shade would be too light, so I don't know if there's a shade in this foundation that truly matches me, I'd probably have to mix two together. So because this was too dark when I first tried it I didn't really like it, and I didn't think it looked that great on my skin so I only wore it once. I bought several other vegan foundations since including Kat Von D, but couldn't find one that I really liked. One day I decided to try this one again, and my mind was completely changed. The colour is still slightly wrong but it still looks natural enough. I put on a couple of layers and thought that looked ok, but when I looked again about 5 minutes later I realised that it looks really amazingly flawless and matte. I have large pores and it makes them not so noticeable, it also stays put all day and looks great all day. I have combination skin and my makeup usually ends up melting off, but this one stayed on really well without looking heavy or cakey, unlike K V D, which is super thick and looks great when it first goes on but I've noticed five minutes later it settles into every line and poor and looks awful. This one improves with time, not worsens. It's also so important to me that the greasiness stays away, because my makeup will settle in my pores and look awful and this one didn't do that. I wasn't really that keen on the applicator but it's ok, I prefer a pump bottle. Another thing that I didn't really like was the smell, it smells pretty bad when you first put it on but the smell does go away. So yeah this is my new favourite foundation now and I will definitely be buying it again.

Hello MUA,
I'm impressed with this foundation. Being a Cosmetologist and a Nurse, among the many other roles us as women juggle in our everyday lives..this liquid foundation is not only affordable, but does the job as say Double Wear. You can build up the coverage or down. Use a lightly moist makeup blender, to make it a lighter coverage, want even more of a BB or CC feel to it, mix it with your moisturizer on the back of your clean hand.. even though it is a medium coverage foundation, their are many things you can do with this foundation to fit your needs and still love this great product! This foundation has no weird smell, goes on well and stays put without a powder. Powder, save until you actually need it to reduce shine or need a touch up! Set it with a setting spray instead. The results are amazing! Being 47 years old now, soon 48 in September..Yes, I recommend this for people of any age. I truly believe that you should always have 2 bottles of whatever foundation you are using, many makeup artists to the Stars believe that too! One that matches your skin tone and the other, a shade a little darker for Summer. Mixology 101, very simple. Also, if warm or cool tones are keeping you guessing, or are a little too much in the any product... you can't go wrong with just a Neutral tone! By the time you contour, use a highlighter or bronzer, no one will know and it's better to control how much pink or yellow tone's yourself, than say use overkill that's in the actual bottle! I've read the reviews, most of them. So, please let me address some of the problems some of you are having. I'm here to help, not to judge. If you feel like the foundation is, "sliding off your face".. it's what you might be doing before you put the foundation on that's the problem. Too much primer, moisturizer with spf, or just overload with sunscreen. ALL of these things are important, obviously. However, when you have a stay put foundation and your putting on a primer, I feel it's doing the opposite. Don't use the primer. Primer is over rated. Especially in the hot months, where you sweat and melt every which way and the humidity and dewpoint, ugh. Hot melting mess of drip and slide or slip and slide. It's ok on skipping a few preps here b4 foundation time! Honestly, skip the morning moisturizer. Yup! Your skin has enough oils going on in the Summer! Just use sunscreen! Please use sunscreen, even if a product says it has it in there. Let it absorb into the skin b4 you apply foundation. That should solve the problem!
Back to the review. It feels lightweight on your face, it doesn't cake, crep into fine lines or wrinkles. It blurs them well. We all know the claims for selling makeup, some are far fetched and to me and seems almost a scam and fraud!
Not this foundation! True to what it claims! Surprise! L. The bottle, it's cute with the "magic wand" as I call it. However, I tend to warm up the foundation on the back of my clean hand, then apply. Drugstore foundations have improved SO much over the years! MANY are BETTER than the "High End", in so many ways! Trying is believing!
I have combo skin, and the proper skincare, aides in the way your makeup results look. If you have acne prone skin, address the problem before you put anything on your skin. Switching constantly to different skincare or foundation for example, can cause havic on acne prone skin. Oil base foundations, harshly cleansing your skin, ect can be the agravater here. Speak to a good dermatologist and get different opinions on what's causing your breakouts. It might not be the foundation that is making you break out. I've been there, when I was younger. I am speaking from a place of empathy and compassion, & truth. Skincare, doesn't have to cost you a fortune either! KNOW your skin, know what your putting on your face, ingredient wise. Foundations, all basically have a few of the same ingredients! Any questions or concerns, you can contact me and I'll be more than happy to help you!
We want to be frugal and yet have the best! Nothing wrong with that! I might not have gotten into the science of this product, but other reviewers have. Please, check out those reviews as well!
I give my opinion, I try to help other reviewers without judgement and do my best to empower you & others! We're all human beings and and we are all in this "Beauty Brigade" together. Who doesn't want to look and feel beautiful, at any age?! Hope this helps! Xo 😇 ❤️😁

Maybe I don't take enough selfies, but this just isn't all that great I'm finding. Very thick and 'makeup' like. A little does go a long way and the shade match (neutral beige) if fine, but I find it looks a bit cakey by mid afternoon. That smell is another thing-- fresh off the hardware shelf! It does dissipate however. Just looked at my face at 4:45pm, yep, cakey and my nose pores look obvious. Partially this could be my fault, I tried Mally's Pore Perfection on top earlier (just dabbed it on to minimize shine, etc.). Note to file, these two products do not play well together. So here's my take, I would use this for a night out where I knew there would be pictures, low lights and only a few hours of wear. It's not going to be my day to day foundation.

EDIT: I'm liking this more and more....! Have been using a BB cream with SPF first (Hydroxatone from Costco) then dabbing this around my nose, under my eyes, etc. It looks airbrushed with a little buffing and lasts all day with very minimal shine. The finish is a really nice blend of dewey/matte which works for my mature skin-it's glowy. Agree with another reviewer that this does work well with the Malle PP on top. Bought another one to keep at work for after gym touch-ups. I'm giving this a higher rating now.

I can't believe that such a fantastic foundation could come from Wet'n'Wild! In fact, this may just be my Holy Grail...until the next HG comes along, of course :)

I originally tried this out in the light warm and light-medium warm shades, and while I was happy with the foundation formula, the color just wouldn't work. I honestly didn't think of trying the neutral shades since I'm on the olive side, but after seeing how well the True Match Lumi in N1-N2 matched me, I decided to try this again in neutral. I'm so happy I did! I used a damp sponge to apply it, and the coverage and finish of this foundation is lovely, very natural looking. It looks good no matter what the lighting! It's light to medium coverage and can be built a little; it'll never be full coverage without screaming "foundation!". The wear time is fantastic (with primer). It didn't irritate or dry out my skin, or cause any breakouts.

The bottle itself is a little strange: I never encountered a foundation bottle with a paddle. I do prefer pumps since they keep air and germs out of the foundation, so the fact that this bottle doesn't have a pump limits its shelf life to 3-6 months max. But given that I bought this for less than $6, I can easily afford to replace it. As far as how sanitary the paddle is, it's no worse than the doe foot applicators that most concealers come with. If anything, it's somewhat better in that I can use the paddle to drop some foundation on the back of my hand--the paddle doesn't have to touch my skin at all.

There's 20 shades which cover a good range of skin tones. A lot of the foundation shades run very light: as I mentioned, I'm a N1-2 in True Match Lumi and I had to go with the light-medium neutral shade of Buff Bisque. So if you automatically reach for the lightest shade in a foundation, you may want to rethink it as you may find yourself needing a shade (or even two) darker than you'd usually pick. I can't speak to how well the darkest tones work as I don't have dark skin, but I feel like even the deep ones could have been even more so.

This foundation is definitely worth trying at least once. For $6, how could you go wrong?

Wow! I had been looking for a more full coverage, affordable, semi-matte foundation to work with my dry skin and this is a shockingly good answer to my problem. Aside from the packaging (spatula applicator) and the smell of it (which dissipates once it sets), this foundation has worked for my skin better than a lot of higher end foundations for sure. I apply it in dots around my face and blend out with a damp RT sponge. The finish is smooth and semi or demi matte. Once it sets, on me, it is transfer proof but sooo much more comfortable and less drying than my previous HG's. I do set it with a light dusting of powder. For being such a thin liquid foundation, this baby packs the coverage for sure. I highly recommend this! It is nuts how cheap this stuff is. Woot!

I purchased this product because my local Ulta had a sale where it was 1/2 off among it being a commonly used foundation for a makeup artist I follow on social media. And well, this foundation did. not. disappoint! One of the largest issues I have with foundations are either shade range (honey I am casper's ghost pale) OR it seeps into my forehead wrinkles and smile lines and looks a mess. I did not (for the first time ever) have to purchase the lightest shade they had and out of all my foundations I have (including Urban Decay all nighter foundation) IT BARELY CREASES. It sits beautifully on the skin and lasts all day. Its just great. This has become one of my holy grail products. Great coverage medium-full, depending on how much you build on your face. Super breatheable and non-cakey. The packaging is even nice for how cheap it is. Wet N Wild done good.

I love how my face looks with this foundation - and the shade 'golden beige' is a great match for me. I agree with one of the other reviews that it doesn't last all day but for a drugstore product, can't beat it. I notice no smell at all. If I have one con it would be the 'stick' applicator...not a fan of those but I'll deal with it.