Photo Focus Foundation

I wanted to try this foundation because I'd heard about it and Wet n Wild products have improved tremendously over the years. Overall, I like this foundation but I don't love it.

I'm a NW 15-20 in MAC and I found many fair foundations for me are warm (too yellow toned and me make look ill.). I bought Shell Ivory which is labelled as "Pale Neutral Toned" (the …Read more

After hearing so many positive reviews, I decided to give it a try this morning. I am a 220 in Maybelline Fit Me Matte. W&W said that my color match would be Buff Bisque, however this was too light. I went with Golden Beige.The coverage was a solid medium to full. . The problem was that the foundation never "set". It still felt tacky an hour later, which is all i could stand …Read more

Maybe I don't take enough selfies, but this just isn't all that great I'm finding. Very thick and 'makeup' like. A little does go a long way and the shade match (neutral beige) if fine, but I find it looks a bit cakey by mid afternoon. That smell is another thing-- fresh off the hardware shelf! It does dissipate however. Just looked at my face at 4:45pm, yep, cakey …Read more

bleh.
i was really excited about this one, hearing lots of people rave about how great and affordable it is, but it just isn't for me. this foundation slides around my face, refuses to blend of buff into the skin, and clings to every single dry patch and bit of texture that i have. my forhead legitemately looks like sandpaper when i apply this. it does have a paint smell, which does not …Read more

as someone with oily, textured skin, i don't love this foundation. i don't have much overall redness to conceal so this does an okay job of evening out my skin tone, but anything other than a very sheer layer of this looks INCREDIBLY cakey - this product does not build well over itself. i will say though, this does look quite nice on my skin when it's behaving. i usually apply this …Read more

I can't believe that such a fantastic foundation could come from Wet'n'Wild! In fact, this may just be my Holy Grail...until the next HG comes along, of course :)

I originally tried this out in the light warm and light-medium warm shades, and while I was happy with the foundation formula, the color just wouldn't work. I honestly didn't think of trying the …Read more

Sooooo bummed that this didn’t work out for me. I have very oily skin and this turned me into a greaseball. At first the finish looked b auto full and the coverage is great especially for the price. I’m hoping may they will come out with a matte version.

I know this is popular with a lot of people, but it doesn't work with my skin. It doesn't apply evenly with hands, BB, or brush. I've never had this problem with any foundation and have used many d/s brands successfully. In winter, the dry patches on my face look horrid with this. In warmer weather, it just doesn't look natural--a little cakey even with one thin …Read more

Good medium coverage foundation. Not a fan of the smell.. smells like literal paint. Did a good job of covering up imperfections without looking cakey. Separated a bit around my nose. I would use this as an every day foundation for a natural (affordable!) makeup look, and nothing too long wearing.

This is the only drugstore foundation I have ever bought multiple times. I had been on the hunt to find a less expensive foundation that I could wear on slow days at the office (no major meetings or staying overtime). To me, it didn’t make sense to be going through a $40 bottle of foundation every other month to sit in front of a computer for 80% of the work day. When I finally tried this …Read more