wet n wild Photo Focus Foundation

wet n wild Photo Focus Foundation


294 reviews

53% would repurchase

Package Quality: 3.4

Price: $$$

Package Quality: 3.4

Price: $$$


Isododecane, Cyclopentasiloxane, Water/Eau, Glycerin, Cyclohexasiloxane, Dimethicone, Butylene Glycol, Dimethicone, PEG-10 Dimethicone, Disteardimonium Hectorite, Adipic Acid/Neopentyl Glycol Crosspolymer, Caprylyl Glycol, Silica, Sodium Chloride, Sorbitan Sesquioleate, Lecithin, Polyglyceryl-4 Isostearate, Cetyl PEG/PPG-10/1 Dimethicone, Hexyl Laurate, Polysilicone-11, Isopropyl Titanium Triisostearate, Laureth-12, Phenoxyethanol, Ethylhexylglycerin, (MAY CONTAIN/PEUT CONTENIR): Titanium Dioxide/CI 77891, Mica, Iron Oxides/CI 77491, CI 77492, CI 77499.

Start your review

Age: 30-35

Skin: Combination, Fair-Medium, Warm

Hair: Brown, Straight, Fine

Eyes: Brown

I really like this foundation! Close to an HG drugstore foundation in my opinion. I'm a BB cream woman on a daily basis because any foundation that has oil, oxidizes and turns orange or darker on me. But when photos need to be taken, I tend to op for foundations to avoid camera flashbacks. This foundation gives medium to full semi matte finish depending on how much you apply. I wear this foundation with a primer and a setting spray and it makes skin looks flawless on camera. This foundation do however oxides a little but does not turn orange. I wear shade Soft Beige which is a light warm shade(yellow undertone). I will say this, the only con about this foundation is that it does not last all day. It starts to wear off and makes my skin somewhat oily and only lasts 4hrs at the most for me even with setting spray. So I'm not quite sure if this would work with oily skin. And with regards to the smell, it smells like any other drugstore foundation but it does not linger. So if you're looking for something drugstore, inexpensive, looks good on photos and don't care so much about lasting power, give this foundation a try!

More about my Skin Type and Other Concerns: Light-Medium, Neutral-Warm (yellow) undertone, tans easily (hardly burns), easily irritated, clear/no breakouts(only during menstrual cycle), dry-combination and very little to no wrinkles.

Other foundations tried or did not like either because it oxidized(orange), made my skin oily, or has a pink undertone regardless of how warm and yellow it claims to be: Urban Decay(worst highend), Nars Sheer Matte, Kat Von D Lock It, Cover Girl, Revlon, Almay, Laura Mercier, L'Oreal, Prescriptives, Bourjois, Maybelline(Worst drugstore found), MAC, Chanel, Christian Dior, Cargo, Shiseido, IMAN, Make Up For Ever

MY Shades in other foundations:
Estee Lauder: Double Wear Rattan 2W2
Kat Von D: Medium 52
MAC: NC-30/35
Christian Dior: Linen 021
Urban Decay: 2
Laura Mercier: 3(Powder Foundation), Sunny Beige(Liquid), Ochre Tinted Moisturizer
Nars: Ceylan
Chanel: 40 or 50
Shiseido: O20 or O40 (Ochre)
L'Oreal: Nude Beige
Bourjois: 52 Vanille
Revlon: Buff Beige
IMAN: Sand 3
Covergirl: Nude Beige 832
Cargo: F-50 (tanned summer shade)
Make Up For Ever: HD Invisible (120), Mat Velvet (No.40), Face&Body (Alabaster Beige 32)

9 of 9 people found this helpful.

on 4/7/2017 11:40:00 AM

Age: 36-43

Skin: Dry, Fair-Medium, Not Sure

Hair: Blond, Other, Other

Eyes: Other

To be honest, this is the closest thing I've found to "holy grail" status. This foundation has its issues, but it also has some great points.

I have the world's dryest (sp?) skin, rosacea, sensitive skin, and areas of huge pores, as well as aging skin and a couple of areas that look like little pinholes in the skin. I'm sensitive to dimethicone, and I'm freakishly sensitive to aloe of all things. I used to have beautiful skin, and suddenly it just went downhill fast. It's been a struggle to find things that work for me now, and even more of a struggle to get a good color match and finish.

I'm a fan of Wet N Wild, so I picked this up without having read reviews or checking ingredients. I know, sounds like a recipe for disaster, right? I immediately put it on and could not BELIEVE how nice it was. The websit says matte finish, but I'd call it more of a demi matte or satin finish. I was not like POWDERY matte, but Not shiny or dewy either. The weight and initial feel was very Luminous Silk from Armani, which concerned me because LS sinks into my pores and slides around my face like an oil slick (weird for dry skin), and then I'm somehow DRYER when I take it off. However, the WnW stayed put without setting powder or primer, it didn't itch or feel heavy, didn't oxidize, didn't sink into pores and lines, and didn't budge for hours except at the very tip of my nose. Awesome, right?

I tried a second layer for a bit more coverage, and I did notice a little accentuation of pores and lines at that point, but it still didn't settle in like everything else I tried in the past.

So what's wrong with it? Well, sadly, there a few things. The first issue is the consistency from one day to the next. Some days it looks really perfect and flawless and a perfect color match, and other days it oxidizes (though less than some brands), settles more into nooks and crannies, and doesn't play well with others products. It also breaks down quicker on those days. I just want a product that is easy to use, makes me still look like me but better, and that will always give the same result.

So can I recommend this? For six bucks, absolutely. Will I keep looking for better? Yeah.

9 of 9 people found this helpful.

Age: 36-43

Skin: Dry, Fair, Neutral

Hair: Brunette, Straight, Medium

Eyes: Blue

This is the first time I've tried a Wet N' Wild foundation, and after 3 applications I still can't get it to work for me. The color match is really good (I got mine in Rose Ivory, and I am a cool borderline/ neutral tones pale chick), and I like the packaging...but that's it. The biggest issue I have is the major cake face this gives me. When I apply it, it just sits on top of my skin, and has that kind of dry silicone feeling that a lot of primers have. I don't feel it blends that well. It literally flakes my skin out everywhere, even my forehead. I know I could try different application methods, and I could try to really moisturize a lot beforehand...but honestly I don't want a foundation I have to take extra steps with, just to make it look normal.

I'll give it a try in the summertime and update my review if anything changes. Otherwise, this is a dud for me, and I'd advise anyone with dry skin to avoid this product.

9 of 9 people found this helpful.

Age: 36-43

Skin: Sensitive, Medium, Not Sure

Hair: Black, Other, Other

Eyes: Black

I first bought this foundation from my local Walgreens just as soon as I saw it on display. Even though they offer 20 colors of foundation in the line only about 4-5 were on display, so I picked up 2 foundations in Peach Natural, 2 in Golden Beige, and 2 pressed powders in Neutral Beige. Peach Natural is about 2 shades lighter than my skin tone, so I definitely have to warm up my face with bronzer when I wear it. Golden Beige is the most closest match to my skintone, so I am pretty pleased with it. And I will definitely continue to buy this foundation in the shade Golden Beige, for sure.

The Neutral Beige PhotoFocus pressed powder has a consistency that is very soft and silky and reminds me a lot of MAC's Mineralize Skin Finish, in the way that it is shaped, however unlike MAC's Mineralized Skin Finish, this powder wears better and definitely lasts a whole lot longer on my face. when it comes to my skin, I have sensitive, dry-to-very dry, acne prone skin. I also suffer with seborrheic dermatitis on my face, which gets especially bad during the Fall and Winter Seasons, and yet this foundation looks and wears beautifully on my face no matter the season. This foundation is one of the best drugstore foundations out there, and even though it is super inexpensive, the price is of no reflection of its true quality, at all.

With the foundation, I do not use a moisturizer or primer underneath. As, I apply the foundation straight to my freshly cleansed face with the spatula applicator (which I find to be very convenient) it comes with. I often see people putting foundation on the back of their hands and then applying it to their face in YouTube videos, and is that 100% hygienic? No. Which is why, I don't see anything majorly negative about using the spatula that comes attached to it. It is not super hard, so it's not like your scratching or tearing up your face in any way, when you use it, In regards to it being considered to be unsanitary to keep using on ones face, well, after a while, no matter how much you wash a Beauty Blender (or one if its dupes), that stuff does collect alot of stuff in it, including bacteria.

Some individuals have complained that this foundation smells like paint. It was something that I had heard some individuals actually talk about in their YouTube videos, before I even bought the foundation. However, it was not a big deterrent towards my not buying the foundation at all. i checked the ingredients, and I was cool with them, so I proceeded to buy the foundation and give it a try, so see how it really performs and smells on my own. To be honest, this foundation has a slight chemical smell, very similar to Estee Lauder's Double Wear Stay In Place Makeup (however Estee Lauder's one is a bit more stronger, and does linger). The smell of the PhotoFocus Foundation is not overwhelming, and after the foundation dries down, the slight smell ends up fading away. I don't notice any smell to the foundation as I wear it throughout the day at all. The slight chemical smell is only apparent when you go to apply the foundation to your face. Which is why, I have to say, please don't be deterred from buying this foundation, due to some reviwers claims that this foundation smells really bad, straight up like paint. Truthfully, it really doesn't smell horrible at all, and it does not smell like a can of paint either. The scent is a tolerable one that does not last. The foundation is fragrance free, however, what a lot of people don't realize is that the first ingredient within this foundation is actually what is responsible for this foundation's scent. The ingredient Isododecane, is an ingredient that has a very interesting scent to it. So, when you see this ingredient listed high within a foundation, then it is actually this ingredient that you are smelling (unless a foundation actually dies have added chemical fragrance to it, okay).

I have never experienced any creasing, cracking, or caking up issues with this foundation, and this is whether I apply it with powder over top to set it or not. I also have not experienced any issues with this foundation easily transferring off of my face at all. I have never experienced it transferring from off of my face to anywhere else, period. It does provide a comfortable matte finish. Now, I am able to get medium-to-full coverage with this foundation, by using E.L.F's Ultimate Blending Brush. I know some people love to use a Beauty Blender or other similar makeup sponges to apply their foundations with, however, because these sponges soak up a lot of foundation, it does affect the amount of coverage that one gets with a foundation. Which is why, some people may not consider this foundation to be a full coverage one, only because of what they choose to use to apply the foundation with. And, I do not recommend using very moisturizing products underneath this foundation, because you have to also realize that what you apply underneath foundations do often play a big part in the longevity of the foundation on your face, and also how it holds up appearance wise on ones face throughout the day as well.

This foundation doesn't cause issues with breakouts for me, even though I have skin that is acne-prone, for which I use the highest strength of Retin A (generic version), to help aid in controlling such. However, I always make sure to take off every bit of my foundation, before I go to actually wash my face at night. As, I am very meticulous about getting all of my face makeup off before, I start my facial cleansing process. Oh and I never sleep in my makeup anymore at all either.

I have purchased lots of high end foundations as well as drugstore foundations, however, right now, the foundations that I am actually loving the most are drugstore ones, such as this one, Maybelline's 24Hr Super Stay Full Coverage Foundation, L'Oreal's Pro Semi-Matte Foundation, and L.A. Colors Truly Matte Foundation.

9 of 10 people found this helpful.

on 1/30/2018 2:56:00 AM

Age: 36-43

Skin: Combination, Fair-Medium, Not Sure

Hair: Blond, Other, Other

Eyes: Hazel

Late-thirties here, with medium, combination skin. I am a very picky beauty consumer and have had the best experience with this product; the reviews here are puzzling. This foundation is medium-coverage, with a satin (not entirely matte) finish. The powder from the same line is a perfect addition on top. As the name suggests, this photographs *beautifully*. Unless you are a blogger though, that means little. In real life, this gives you even, healthy and natural-looking skin. Your skin but better. Oxidizes minimally, and plays well with other face products. When buffed correctly, this does not budge, nor crease, it survives a gym session and all day at the office. Does not break me out. It is ridiculously cheap and performs like products ten times its price. Who can ask for more?

8 of 8 people found this helpful.

on 8/7/2017 5:33:00 PM

Age: 44-55

Skin: Dry, Olive, Warm

Hair: Brown, Wavy, Medium

Eyes: Brown

This has been a surprisingly great foundation. As many have noted before, this sells for about $5.99 everywhere (CVS, Walmart, etc…) It comes in 20 shades. I have never picked up a foundation from WnW and since it was marketed as a foundation for “selfies” I figured it was targeted to younger generation who do not have my mature, dry, sensitive skin with wrinkle issues. So, I passed. Then I saw a Youtuber who reviews products for mature skin, and she really liked it. So, given the low price point, I purchased the foundation. I first purchased one a bit too light. I gave that one to my sister, who is a bit lighter then I am and purchased Dessert Beige which is a perfect match for me (I am an NC 45 for reference.) My regular routine is to apply moisturizing essence, then an oil, eye cream, light moisturizer, Jelly Pack primer, then sun block prior to my foundation. (Yep, I know it’s a lot but I am doing that 10 step K-beauty thing and really like it.) The bottom line is I do a lot of hydrating my skin prior to applying foundation which I mention for the gals with dry skin. This foundation is square and it has this paddle thing attached to the top. I really don’t get that; why not just give us a pump? Anyway, I smear the fluid from the paddle to my fingers, rub my fingers together and then smooth it on to my face. It really disappears into my skin. Up close in my magnifying mirror, I can still see my skin under the foundation with some age spots. But when you step back and look in the mirror my skin looks flawless. My pores are gone and everything looks even but not too “done”. I do use concealer (the UD Naked Skin concealer works really well with this and so does the Maybelline Instant Age Rewind, try to stick with a moisturizing concealer as anything to heavy will not work well with this foundation.) I finish with setting powder and it looks amazing. No shiny breakthrough but does not look flat. It lasts all day for me and I have had no issues with skin sensitivity or break-outs. I like this better than the Tart Rainforest one which was my fav until this one came along. The “paint-like” smell is noticeable when you open the bottle and first apply, but does go away quickly. I really like how this product performs on my skin and how easy it is to find it. The bottle name has a description on it (Dessert Beige- Medium Dark Warm), that will help with color selection. I really like this foundation and would recommend it. My sister loves hers as well. I will repurchase this.

8 of 8 people found this helpful.

Age: 25-29

Skin: Acne-prone, Fair, Neutral

Hair: Black, Straight, Medium

Eyes: Blue

YouTube made me buy it. Almost everyone talked about what a great drugstore gem this is and I needed a lighter foundation to mix with my Loreal infallible pro matte. I got soft ivory. The first thing I noticed is when I rubbed this on my hand, the texture of it was really weird. It sat on top of my skin instead of blending into it, and it felt super powdery. Also looked streaky. Then I tested it out on my face. Tried to use my fingers first and oh my god what a mess that was. Streaky, dry, didnt cover anything, it literally looked like I had tried to use plaster as a bb cream or something. So then I tried my sponge. That went way better than my fingers, looked okay, looked pretty dry and powdery still, and still looked as if it was sitting on top of my skin. However it builds nicely and has decent coverage. After one hour I noticed the foundation breaking down around my nose and pores and looking really textured on my forehead. Keep in mind I have absolutely horrible skin (aged beyond my years, textured, cystic acne, dry as a desert) so really I have nothing to blame but my skin, and really *all* foundations except nars sheer glow look pretty crappy on me, but this one just looked unforgivable. I'll probably end up returning it.

If you have oily skin with low texture, this would probably be great for you, and I feel like this foundation is a great value for the price especially since it has the potential to work well for other skin types. There's just no way I could make this work for me.

8 of 8 people found this helpful.

Age: 25-29

Skin: Normal, Fair, Warm

Hair: Brunette, Curly, Fine

Eyes: Green

This is a very surprisingly impressive foundation. I say that not because it is $5.99; I have used and loved Rimmel's Lasting Finish foundation for years and it's in the same price range as this, so I knew that there was a fair chance it would be a winner. I say that because I was not thrilled with WnW's Coverall cream foundation and had my concerns that this would follow in that tradition.

This foundation is easy to apply, a very liquidy consistency that dries down somewhat quickly to a natural (not dewy, not matte) finish. I used a Beauty Blender because, well, nobody wants foundation all over their hands if they can avoid it, and I'm not a huge fan of foundation brushes.

It sheers out to anywhere between a light to medium coverage depending on how much you apply. I prefer a full coverage foundation, but for an everyday look I am fine with medium. I applied a layer to my face and upper neck and then a second coat to areas I felt needed extra coverage. It is layerable to an extent, but don't expect full coverage from this one.

With a primer and being set with powder, this doesn't emphasize pores or settle in fine lines, and wears exceptionally well. It has a light feeling on the skin. I have noted a slight paint-like odor to it, but this literally disappears immediately as it is being applied. Really, really not a big deal.

Even disregarding the reasonable price tag, this is a great medium coverage, perfect for daytime foundation that looks and feels natural on the skin. There are several shades available in store (I'm in Soft Beige), but many more online. The glass tube is a step up from WnW, and the spatula applicator does help in getting the product out. Yes, a pump would be ideal but I'm fine with it as-is. I would highly recommend.

8 of 8 people found this helpful.

on 10/25/2017 12:58:00 PM

Age: 30-35

Skin: Normal, Fair-Medium, Neutral

Hair: Blond, Straight, Fine

Eyes: Green

First thing first- this foundation is way over-hyped!

I really, REALLY tried to make this foundation work, beacuse the affordable price point & the natural finish..
But— up close it’s a complete disaster!!!!
It literally sit on the skin, doesn’t want to blend & emphasize every single texture i didn’t know I have?! It dry out in seconds, not to mention the offensive smell!!!
I tried every type of application: damp beauty sponge, flat top/ kabuki/ buffing brush/ moisture/ oil/ primers... the end result remains the same:
Cakey looking face!!!
It’s doesn’t play well with concealer/ powders either, not even with his “coworker” the
Photo Focus Powder.
Maybe it was meant to look great on instegram, but I prefer looking good in person.
Hands down, the WORST foundation I’ve tried out of 30+ I own. save your money & move on!

7 of 8 people found this helpful.

Age: 56 & Over

Skin: Very Dry, Fair, Not Sure

Hair: Brown, Other, Other

Eyes: Brown

Purchased as I was looking for a cruelty free, well priced foundation. Purchased on line. Had concern that the porcelain color would be too yellow from the photo on line but was perfect to use for cool toned very fair skin. Was very surprised how well the color matched. Much better than many high end foundations.

Formula is thick and I have very dry skin. I used a primer over moisturizer. Applied with fingers to control amount of foundation. Buffed with a blender sponge by Tarte. Looked amazing. What truly surprised me is that it lasted all day. Most foundations I've used disappear into my skin before my day is over.

Highly recommend

7 of 7 people found this helpful.

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