wet n wild Photo Focus Foundation

I super love this foundation!

It covers really well and looks oh so natural.

The smell reminds me of Estée Lauder double wear.

I love how my skin looks so flawless. I've been reaching for this stuff over my Mac Pro,long wear, smashbox studio skin and loreal infallible. It is currently my fave!

I love how it photographs too. No filter needed! I use this with a buffing brush. Will try to use it with beauty blender.

The good-
Love the bottle.
Looks very nice on the skin and skin-like when applied correctly.
Applies really nice with fingers and beauty blender type sponges.
So many shades to choose from!
However, most are just on the website as most stores do not carry all of the shades.
I ended up with classic beige and surprisingly it was not too bad. (at first, I clearly need a lighter shade)
It blended in really well on my face,
I do need a slightly lighter shade but can get away with this. That is until it starts to oxidize.
The foundation wears okay on my oily skin without looking too bad which was surprising (besides oxidizing way too dark), about 2-3 hours before I need to blot. 4-5 hours it starts to break down just slightly. 6 hours it can start to slip around and I must touch up with powder. 7-8+ and it is done.
The bad-
Looks terrible when applied with a brush and had I not watched MANY youtube videos beforehand I would have thought this was a terrible foundation.
Definitely, stick to the beauty blender type of sponge or your fingers. I liked my fingers for a lighter coverage that was more natural and the sponge for heavier coverage.
The matching photo focus powder (which I really like) did not go well with this foundation as I found it made it look too heavy and cakey but both are great on their own.
It does oxidize darker and started to look a little too tannish orange. Wore well on my oily skin but not as great as a long lasting foundation.

I might try this again in a lighter shade but for now, I think I will keep looking as I prefer a long wear foundation that can last a work day, stand up to my oily skin, and not melt at the first sign of hot weather.

Just got this at CVS where they seemed to have over 10 shades in stock. I got soft beige, which is a perfect match to my skin, at first. One point off because it takes a while to dry down, and it darkened as it did. So maybe get one shade lighter than you need?
Lovely medium finish, similar to my favorite Colorstay, only with more sheen. A great deal for the price and I love the bottle and applicator.

ETA: it doesn't play nicely with all concealers. Make sure to apply concealer first, or strange things may happen to the texture.

This foundation worked better for me than my MUFE HD foundation. I use a mattifying primer underneath and apply it with a beauty blender. Then I apply concealer, set that with a finishing powder then I finish it all off with MAC mineralize to get a flawless result. I do notice that I get a little oily as the day progresses but that usually happens to me with all foundations. It has a spatula applicator that I'm not a fan of but the worst part is the smell. It reeks of paint. Overall, the quality of the product itself is worth the small cons.

This is a very surprisingly impressive foundation. I say that not because it is $5.99; I have used and loved Rimmel's Lasting Finish foundation for years and it's in the same price range as this, so I knew that there was a fair chance it would be a winner. I say that because I was not thrilled with WnW's Coverall cream foundation and had my concerns that this would follow in that tradition.

This foundation is easy to apply, a very liquidy consistency that dries down somewhat quickly to a natural (not dewy, not matte) finish. I used a Beauty Blender because, well, nobody wants foundation all over their hands if they can avoid it, and I'm not a huge fan of foundation brushes.

It sheers out to anywhere between a light to medium coverage depending on how much you apply. I prefer a full coverage foundation, but for an everyday look I am fine with medium. I applied a layer to my face and upper neck and then a second coat to areas I felt needed extra coverage. It is layerable to an extent, but don't expect full coverage from this one.

With a primer and being set with powder, this doesn't emphasize pores or settle in fine lines, and wears exceptionally well. It has a light feeling on the skin. I have noted a slight paint-like odor to it, but this literally disappears immediately as it is being applied. Really, really not a big deal.

Even disregarding the reasonable price tag, this is a great medium coverage, perfect for daytime foundation that looks and feels natural on the skin. There are several shades available in store (I'm in Soft Beige), but many more online. The glass tube is a step up from WnW, and the spatula applicator does help in getting the product out. Yes, a pump would be ideal but I'm fine with it as-is. I would highly recommend.

This is an awesome foundation for 5.99. It took me a bit to find my perfect shade but I finally did. (My friends made out with the others) It lasts all day with a matte-fyling primer. Photographs great and doesn't sink into my pores. I love the bottle and the spatula. But that smell. It smells like house paint! But it doesn't last and honestly its worth it even if it smells like ass. Haha

To be fair, I don't normally use liquid foundations, having discovered that mineral powder foundations work much better for me. However, I thought I'd try this one in porcelain, since it has excellent reviews and a very affordable price point. It wasn't so bad, but I was reminded again why I don't like liquid foundations. The cakiness, the uneven distribution, the way it almost pooled strangly in the pores around my upper cheeks, leaving hardly anything on the surface was strange. I even tried to use it with a good pore filling primer, to no avail. I did apply it with an actual beauty blender, rather than a brush. Perhaps another means of application would work better? I have no notion. What I do know is that I am happily going back to my mineral powder foundation...and no more experiments.

I tried this foundation out for a first impression on my youtube channel (chloeluckin), and wasn't expecting much at all. For a foundation which doesn't have any claims about coverage, lasting ability or which skin type it's more suitable for, I just expected it to give a light coverage and to slide off ofmy face after a couple of hours.

I was amazed at how flawless my skin looked when I used it! This is my new obsession, and I've worn it several times since testing it out! The shade I tested was Buff Bisque, which is light-medium neutral. I would have purchased the warm shade, however, they had a very limited selection in Walmart when I went to America for my holiday, as they had all basically SOLD OUT! For a colour reference, I'm always between (or one of these) the Estee Lauder Double Wear Foundation in 1W2 Sand and 2W1 Dawn. The colour match was very good, however the undertone was a little too pink.

I feel like this foundation is a dupe for the Estee Lauder Double wear. It has the same constancy, feels and looks the same on the skin. A little less coverage, as you need more to build up to the same as the Double Wear. Doesn't last as long, but lasted amazingly for 9 hours.

My Skin Type:
Oily-Combination Skin, very oily t-zone with redness and blemishes, acne prone.

PROS:
Very affordable - retails for $5-$6.
Long lasting - still looked flawless after 9 hours of wear.
Great for oily skin.
Didn't break me out.
Didn't irritate my sensitive skin.
Looks HD, and evens out skin texture and pores.
Amazing selection of colour - Fair-Deep Dark colours in Cool, Neutral and Warm undertones.
Easily build able.
Great coverage - medium and can be built up to almost full.
No flashback or white cast in photos.
No strong scent.
Spatula Applicator.
Packaging is glass, and feels very luxurious.

CONS
Very hard to find if you don't live in the US or Canada - Wet n Wild doesn't ship internationally.
Sells out very quickly, so very hard to find your shade in stock.
Sinks into pores after 6 hors if not used with a pore-filling primer.

For more reviews, check our my youtube channel: Chloeluckin

I posted a review of this already, but after trying it out more, I decided to redo the review. Because I like it even less.
My Skin Type: I have super oily skin with dry patches that foundation likes to cling to. Lots of redness.

YAYS!
- I thought the shade range (online, at least) was impressive compared to others at the drugstore

MEHS
- The packaging was better than most, but I wasn't crazy about the spatula type applicator. I prefer pumps

BLEHCKS!
- It never set on my skin. I tried waiting, powder, setting spray, combinations of the three. Nothing helped. I would touch my face at different points throughout the day, and not only would it get on my hands, you could easily see where the makeup rubbed off.
- Watery formula. I found it difficult to add a second coat. I've also found that watery formulas cling to dry spots on my nose, and this one was no exception.
- The coverage seemed medium but it didn't cover my redness at all
- It was difficult to add powder products, no matter how long I waited for it to set
- Lasted maybe 3-4 hours okay, but I thought it looked bad right after application, so it was kinda hard to judge
- Not for those with sensitive smell! People were spot on about it smelling like paint. It didn't last long, but it still gave me a headache.

Well...I will say I like this a lot better than their previous Coverall foundation (which I hated). Photo Focus has some good and bad points. I do think this is going to be one of those products where people either go rabid bashing it OR they absolutely rave about it.

The Photo Focus reminds me a lot of Loreal's True Match with perhaps a little bit more slip to it. I prefer it to the True Match, which isn't saying much. I see a lot of people comparing this to Revlon Colorstay but honestly that may only be due to the paint scent. This is lighter coverage and a more liquid-y consistency than the Colorstay.

I would consider Photo Focus to be medium coverage. It definitely covers more than I assumed it would. I bought the palest shade - Porcelain. This shade is about NC10 applied by oxidizes to NC15ish. Honestly that's still paler than a lot of the lighter shades in drugstores so I can't complain. Keep in mind the NC stands for "not cool", meaning it's warm toned. I find this is more yellow-y than straight up warm. The deeper warm shades seem more orange based though, your mileage may vary.

I have oily skin and although this applies relatively demi-matte, I found it lacks any oil control. As the day goes on it gets greasy. :( I can see a layer of oil form within hours and it pools into my pores. On the other hand it seems to accentuate dry patches so those with very dry skin should either double up on the moisturizer first, or skip Photo Focus altogether.

I made this work for me by: 1. applying a hydrating sunscreen primer first and 2. mixing a tiny bit of my favorite suuuuuper matte foundation in (Rimmel Stay Matte Liquid Mousse). *If* you can find a way to make this work for you, it's totally worth it. I think its a good (not great..just good..which is better than most in my book) foundation.