Photo Focus Foundation

I was happily surprised by this foundation. More than once I've had people ask me what I'm wearing. One friend couldn't believe it wasn't high end. It was the end of the day and I'd worn it all day. When I told her she couldn't believe it was wet n wild because of how nice my skin looked. I wear it over NYX Hydratouch Oil Primer. I told her Wet n Wild has stepped up …Read more

I'm actually super impressed with this foundation. For $8 CAD, it's the most affordable foundation at the drugstore, and might actually be my new fav! I love the Wet n Wild powder highlighters so much, I thought I'd try out some of their other products. So glad I did!

The foundation does have a bit of a paint-like smell, only really noticeable if you're wafting the …Read more

One of their shades matches my skin tone perfectly. Stays on all day. No creasing or oxidizing. As others mention, it smells kinda like paint but for this value, it’s amazing and is long lasting. Hope they never discontinue it!

Was pleasantly surprised, particularly by the color range that offered a viable choice (Golden Beige) for my light, yellow-toned Asian coloration. The scent is vaguely paint like, which is
preferable to a fake and skin-irritating perfumery. It takes a while to set and the coverage is medium. The effect is smooth, and if I were young again and line-free I would be absolutely delighted. The …Read more

I tried so many foundations mostly high end. This is in my top 3. I have oily skin, this foundation keeps me matte without looking dry. I wear this for long days at work. It looks good all day in real life but also on tv. It’s the perfect all round foundation for me. Longlasting and lightweight. Shade range is also flattering for me. Love this. Need this. And so cheap.

When I first bought this foundation and tried it out, I hated it. It looked dry and chalky and cakey and didn't have great coverage. I didn't understand what the hype was about and swore I'd never use it again. Then I realized the reason it looked so crappy and chalky was because the line runs extremely light, and I needed to go up at least 3 shades. Literally the same thing …Read more

First of all, I'm a light warm olive (I think? Undertones are weird) so in the summer I'm closer to Soft Beige (light medium warm) in the summer and Soft Ivory (light warm) in the winter. The undertones for me aren't perfect, but there's no orange or pink cast on my face and that's all I can really ask of a drugstore foundation at this point. I've bought dozens and …Read more

When I had this product I thought I was going to have that look I've been looking for. But it was always so streaky and never set properly and very oily.. To be honest I also found it smelled like paint? I'm not sure if anyone else finds that, but it really smelled like paint to me.

I hate this. I have combination skin and during midday I get a little shine on my T zone, usually, but with this one I got oily all over my face. I don't care about the smell (is not bad) but the coverage is bad. When I first apply it it looks ok, all matte and nice but it emphasize my pores, actually it gathers into the pores and after one hour or two, the pore is the only one that has …Read more

Did not work for me. Too drying and cakey looking as well as by the end of the day half of it is off my face even after setting it, Not enough coverage and it definitely streaks when applied with a brush