wet n wild Photo Focus Foundation

wet n wild Photo Focus Foundation

3.2

294 reviews

53% would repurchase

Package Quality: 3.4

Price: $$$

Package Quality: 3.4

Price: $$$

INGREDIENTS

Isododecane, Cyclopentasiloxane, Water/Eau, Glycerin, Cyclohexasiloxane, Dimethicone, Butylene Glycol, Dimethicone, PEG-10 Dimethicone, Disteardimonium Hectorite, Adipic Acid/Neopentyl Glycol Crosspolymer, Caprylyl Glycol, Silica, Sodium Chloride, Sorbitan Sesquioleate, Lecithin, Polyglyceryl-4 Isostearate, Cetyl PEG/PPG-10/1 Dimethicone, Hexyl Laurate, Polysilicone-11, Isopropyl Titanium Triisostearate, Laureth-12, Phenoxyethanol, Ethylhexylglycerin, (MAY CONTAIN/PEUT CONTENIR): Titanium Dioxide/CI 77891, Mica, Iron Oxides/CI 77491, CI 77492, CI 77499.

Start your review


Age: 30-35

Skin: Combination, Fair, Cool

Hair: Blond, Curly, Fine

Eyes: Blue

I didn't care for this but I really wanted to like it and Wet n Wild has been coming out with amazing products lately...so I had an open mind. The first strike was the lighter colors, even the lightest was too dark and yellow for me. They were advertising a huge shade range so that as well as stores not carrying all the colors was disappointing. The bottle and spatula are fine, no issue with that. The smell is very chemical/paint like which would be easier to overlook if I liked the foundation. The coverage was heavyish...powdery and settled into lines which I don't have many of so yeah...not good. I have very well behaved skin that is combo...very very slightly dry in some areas and very very slightly oily in others. This is kind of why I hate most full coverage foundation, generally it makes you look worse, older and trying too hard because of heaviness and bringing out fine lines and being grotesque and mask like...that was exactly what this did unfortunately. Almost every YouTube review I've seen of this was the same, even if they liked the foundation after a little while of wear it looked really cakey settled into fine lines. Lots of Wet and Wild products perform like a million bucks, but for me that this was definitely not one of them. If you're looking for a full coverage Foundation that doesn't give a grotesque whatever happened to Baby Jane like mask effect... I recommend Kat Von D Lock-It, and it has better shade range especially for pale people.

5 of 5 people found this helpful.



on 3/12/2017 1:08:00 AM

Age: 19-24

Skin: Combination, Fair-Medium, Warm

Hair: Black, Wavy, Medium

Eyes: Brown

I have to say I am so in love with this foundation ! I even prefer it over my Estee DW which is one of my favorite high end foundations. I can easily build it up to full coverage with my orange real techniques sponge. I do use a primer underneath because I find if I don't it can settle into dry patches .The finish is full coverage for me because I do go in with two coats because the formula is a tad bit thin. It dries fast so quickly work it into your skin. The lasting power is all day for me . I can wear it before during and after work and it's still looks very nice.Overall it has become one of my favorites and I've been reaching for it over all of my other foundations. I actually just purchased my second bottle of this in the shade bronze beige . My only con is the packaging. The bottle is bulky and rectangular if you wanna put it that way. And I do not prefer the cheap plastic spatula applicatior probably because I have always preferred a foundation in a pump or a squeeze bottle. On the other hand the price is fabulous for around 5-6 bucks this is an absolute steal . As for the no flash back claim I find this to be true ! My skin looked flawless in all pictures that I had this foundation on in . I would say if you're on a budget and looking for a good foundation give it a try ! This is coming from someone who works around higher end makeup all day long !!

7 of 7 people found this helpful.


Age: 18 & Under

Skin: Very Oily, Fair, Neutral

Hair: Brunette, Straight, Medium

Eyes: Brown

I used to love this foundation but my goodness, this has become so horrible. It makes my pores look huge and shows my dry patches really badly. It looks so horrible on the skin and it drives me insane. It makes you look so dry and powdery! I tried to put setting spray on top of it but that didn't help either. I have oily skin and it doesn't stay well at all. It starts to separate at about the 4 hour mark. The shade range is not great for fair skin tones either. The lighter shades are too pink and barely have any yellow undertones in them. Don't believe the hype of this foundation and save your money.

2 of 2 people found this helpful.


on 3/14/2017 2:28:00 PM

Age: 56 & Over

Skin: Normal, Other, Not Sure

Hair: Blond, Other, Other

Eyes: Brown

50+ normal skin. This is a great ds foundation. Probably the only reviewer here thay used fingers to apply. Good coverage, good finish

3 of 3 people found this helpful.


on 3/15/2017 12:28:00 PM

Age: 19-24

Skin: Acne-prone, Fair-Medium, Not Sure

Hair: Black, Straight, Fine

Eyes: Green

I had high hopes for this, despite mixed reviews. I've worn it the last 3 days, and tried different methods to make it work and I hated it each time. I'll be taking it back today. I bought it for a total of $6.35 at Walgreens in the color classic beige. I looked at the colors for a long time before I decided on this shade. I even grabbed revlon colorstay in 330 off the shelf to compare because I have that one at home and love the color. I don't mind the spatula but it is kind of weird because it's such a liquidy formula. I like the formula though because it doesn't feel heavy. I just dip the spatula in and out and wipe some on the back of my hand. Monday I used this with the smashbox pore minimizing primer, a bb to apply the foundation and used setting spray even though someone said it reacts weird. I thought it looked ok, nothing special. You could still see acne marks and my scarring. But all day I was paranoid I looked orange. I asked 3 people and even sent a picture to my friend but they all said I didn't look orange, 1 just said I was orange by my hairline. Most of the orangeyness WAS at the top by my hairline. Maybe it collects on vellus hairs in a bad way? I usually shave the white peach fuzz off my face but don't get too close because I don't want to accidently shave away at my hairline. It lasted well but I hated feeling like that. Yesterday I applied over benefit porefessional(I hate both of the primers mentioned btw but I'm using up porefessional and was testing the smashbox one) with an oval brush and my ud all nighter again. YUCK. This looked so weird, almost like crumbly and spotty I guess? I can't even describe it. And it looked like I didn't have anything on my chin. I feel like I'm so much more in tune with how things look on myself now since becoming an esthetician and since having a bad time with my skin. I wanted to rip my skin off yesterday and couldn't wait to get home and wash my face because I felt like I looked so horrible. Today I applied it with no primer and no setting spray with a beauty blender. Also the 1st and 3rd days I applied coty airspun all over with a brush. The 2nd day I applied the same powder with my bb. I still feel like today, with using two layers instead of one this time, it's not covering much or making my skin look that great and that weird chin thing is happening again. I also omitted bronzer on my perimeter thinking that was somehow making my hairline orange but nope, it's this. It still happened today. I've never paid attention to a foundation Oxidizing before because I didn't care but now I notice it and I hate it. My skin is textured/has acne scars, but it's neither oily nor dry. This makes me look like I have dry patches in some places. I thought this would be a nice lightweight/cheap foundation with good coverage for me because I thought a lot of people that hated it were very dry but this just sucks unfortunately. Still love you wnw but this was such a disappointment, I thought it was going to be great.

4 of 4 people found this helpful.


Age: 36-43

Skin: Combination, Medium, Not Sure

Hair: Brunette, Other, Other

Eyes: Brown

I give this foundation 3 lippies. At first it gave a beautiful finish. Semi Dewy. As other reviewers stated it did have a smell of paint. I legit felt like I was at Sherwin Williams. Where this foundation failed for me is that one it oxidized at least three shades darker then what I am and it did not provide as much coverage as I had hoped for. I know a lot of reviewers said this felt like cake face. When first applied it does not look caked but as the day goes on it definitely settles in lines and creases. Ill leave this foundation for the preschooler's who want to dabble in make up. As for me I heard good things about this foundation otherwise I would have never considered putting a wet n wild foundation on my face. I will stick to my holy grail double wear. Worth trying at the price point but do not expect amazing results. You get what you pay for. For reference I am a NW22 in Mac Studio Fix and a 2C1 Fresco in double wear and I purchased the color 03 Buff Bisque and it was a good match at first not after it oxidized.

4 of 6 people found this helpful.


Age: 36-43

Skin: Dry, Fair, Neutral

Hair: Brunette, Straight, Medium

Eyes: Blue

This is the first time I've tried a Wet N' Wild foundation, and after 3 applications I still can't get it to work for me. The color match is really good (I got mine in Rose Ivory, and I am a cool borderline/ neutral tones pale chick), and I like the packaging...but that's it. The biggest issue I have is the major cake face this gives me. When I apply it, it just sits on top of my skin, and has that kind of dry silicone feeling that a lot of primers have. I don't feel it blends that well. It literally flakes my skin out everywhere, even my forehead. I know I could try different application methods, and I could try to really moisturize a lot beforehand...but honestly I don't want a foundation I have to take extra steps with, just to make it look normal.

I'll give it a try in the summertime and update my review if anything changes. Otherwise, this is a dud for me, and I'd advise anyone with dry skin to avoid this product.

9 of 9 people found this helpful.


Age: 25-29

Skin: Oily, Fair-Medium, Warm

Hair: Red, Relaxed, Coarse

Eyes: Hazel

(FOR REFERENCE I HAVE COMBINATION/OILY SKIN)
With this product all I can say is: Less is definitely more.
Following what I read here, I dabbed teeny tiny amounts of this with the spatula all over my face and proceeded to blend with a damp sponge in a downward motion. The coverage was pretty impressive and natural looking in my opinion. I even applied this underneath my eyes as a concealer, and didn't set it with a powder. Even though it had a tacky feeling I trusted the foundation and it did not budge throughout the day (I even went to the beach wearing this and it stayed put).
I feel like if you apply more than one layer of this, it will look very cakey and weird. The consistency is light and watery but it sets down to a powder satin finish.
Now for the many cons: The smell is just like house paint, no exaggeration and no joke.
Even though I have pale skin with strong yellow undertones, it was a hassle for me to find a matching shade. The color selection is either too pale and pink or too orange and tan (my closest match was bronze beige). If you don't blend and fade this out on the perimeters of your face it will set weird like a mask so you need to blend and work this a lot before it dries.
If you have dry skin or dry patches DO NOT BUY THIS FOUNDATION.
I will edit this review in case more thoughts about this product come to mind during the week.

6 of 7 people found this helpful.


on 3/18/2017 10:50:00 PM

Age: 25-29

Skin: Oily, Fair, Warm

Hair: Brown, Wavy, Medium

Eyes: Brown

Skin Type: This is the foundation for combo/oily skin! If you have dry skin and dry patches, be sure to put a hydrating primer before application.
Coverage: Medium. I don't recommend layering this foundation. it would look cakey.
Finish: satin-matte. It also blurs my pores.
Fragrance: it smells like paint but doesn't linger.
Staying Power: 8-10 hrs. For my oily skin, I need to blot after 6 hrs, but the foundation stays on pretty well. It doesn't become blotchy. Still beautiful.

This foundation is a little tricky to use. I don't why that it accentuates my dry patches whenever i use my Laura Mercier setting powder. It works well with some primers but not for all. I haven't found a perfect foundation routine to use it. If i know which primer and powder work for it, i would update.
Overall, this is a decent foundation. I like the finish and staying power for my oily skin.

5 of 5 people found this helpful.


on 3/19/2017 5:23:00 PM

Age: 44-55

Skin: Combination, Fair-Medium, Neutral

Hair: Red, Straight, Fine

Eyes: Brown

Love it! (The smell of ๐Ÿ  paint is real... But disappeared) It's light weight and pigmented, covers beautifully with a sponge or my fingers. Less is more and I always shade mix and it's cheap enough to buy a few and be happy ๐Ÿ˜ƒ and I really love it!

7 of 7 people found this helpful.


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