wet n wild Photo Focus Foundation

Filtered by hair type : Straight
wet n wild Photo Focus Foundation


57 reviews

45% would repurchase

Package Quality: 3.0

Price: $$

Package Quality: 3.0

Price: $$


Isododecane, Cyclopentasiloxane, Water/Eau, Glycerin, Cyclohexasiloxane, Dimethicone, Butylene Glycol, Dimethicone, PEG-10 Dimethicone, Disteardimonium Hectorite, Adipic Acid/Neopentyl Glycol Crosspolymer, Caprylyl Glycol, Silica, Sodium Chloride, Sorbitan Sesquioleate, Lecithin, Polyglyceryl-4 Isostearate, Cetyl PEG/PPG-10/1 Dimethicone, Hexyl Laurate, Polysilicone-11, Isopropyl Titanium Triisostearate, Laureth-12, Phenoxyethanol, Ethylhexylglycerin, (MAY CONTAIN/PEUT CONTENIR): Titanium Dioxide/CI 77891, Mica, Iron Oxides/CI 77491, CI 77492, CI 77499.

Start your review

Age: 36-43

Skin: Dry, Fair, Neutral

Hair: Brunette, Straight, Medium

Eyes: Blue

This is the first time I've tried a Wet N' Wild foundation, and after 3 applications I still can't get it to work for me. The color match is really good (I got mine in Rose Ivory, and I am a cool borderline/ neutral tones pale chick), and I like the packaging...but that's it. The biggest issue I have is the major cake face this gives me. When I apply it, it just sits on top of my skin, and has that kind of dry silicone feeling that a lot of primers have. I don't feel it blends that well. It literally flakes my skin out everywhere, even my forehead. I know I could try different application methods, and I could try to really moisturize a lot beforehand...but honestly I don't want a foundation I have to take extra steps with, just to make it look normal.

I'll give it a try in the summertime and update my review if anything changes. Otherwise, this is a dud for me, and I'd advise anyone with dry skin to avoid this product.

9 of 9 people found this helpful.

on 3/15/2017 12:28:00 PM

Age: 19-24

Skin: Acne-prone, Fair-Medium, Not Sure

Hair: Black, Straight, Fine

Eyes: Green

I had high hopes for this, despite mixed reviews. I've worn it the last 3 days, and tried different methods to make it work and I hated it each time. I'll be taking it back today. I bought it for a total of $6.35 at Walgreens in the color classic beige. I looked at the colors for a long time before I decided on this shade. I even grabbed revlon colorstay in 330 off the shelf to compare because I have that one at home and love the color. I don't mind the spatula but it is kind of weird because it's such a liquidy formula. I like the formula though because it doesn't feel heavy. I just dip the spatula in and out and wipe some on the back of my hand. Monday I used this with the smashbox pore minimizing primer, a bb to apply the foundation and used setting spray even though someone said it reacts weird. I thought it looked ok, nothing special. You could still see acne marks and my scarring. But all day I was paranoid I looked orange. I asked 3 people and even sent a picture to my friend but they all said I didn't look orange, 1 just said I was orange by my hairline. Most of the orangeyness WAS at the top by my hairline. Maybe it collects on vellus hairs in a bad way? I usually shave the white peach fuzz off my face but don't get too close because I don't want to accidently shave away at my hairline. It lasted well but I hated feeling like that. Yesterday I applied over benefit porefessional(I hate both of the primers mentioned btw but I'm using up porefessional and was testing the smashbox one) with an oval brush and my ud all nighter again. YUCK. This looked so weird, almost like crumbly and spotty I guess? I can't even describe it. And it looked like I didn't have anything on my chin. I feel like I'm so much more in tune with how things look on myself now since becoming an esthetician and since having a bad time with my skin. I wanted to rip my skin off yesterday and couldn't wait to get home and wash my face because I felt like I looked so horrible. Today I applied it with no primer and no setting spray with a beauty blender. Also the 1st and 3rd days I applied coty airspun all over with a brush. The 2nd day I applied the same powder with my bb. I still feel like today, with using two layers instead of one this time, it's not covering much or making my skin look that great and that weird chin thing is happening again. I also omitted bronzer on my perimeter thinking that was somehow making my hairline orange but nope, it's this. It still happened today. I've never paid attention to a foundation Oxidizing before because I didn't care but now I notice it and I hate it. My skin is textured/has acne scars, but it's neither oily nor dry. This makes me look like I have dry patches in some places. I thought this would be a nice lightweight/cheap foundation with good coverage for me because I thought a lot of people that hated it were very dry but this just sucks unfortunately. Still love you wnw but this was such a disappointment, I thought it was going to be great.

4 of 4 people found this helpful.

Age: 18 & Under

Skin: Very Oily, Fair, Neutral

Hair: Brunette, Straight, Medium

Eyes: Brown

I used to love this foundation but my goodness, this has become so horrible. It makes my pores look huge and shows my dry patches really badly. It looks so horrible on the skin and it drives me insane. It makes you look so dry and powdery! I tried to put setting spray on top of it but that didn't help either. I have oily skin and it doesn't stay well at all. It starts to separate at about the 4 hour mark. The shade range is not great for fair skin tones either. The lighter shades are too pink and barely have any yellow undertones in them. Don't believe the hype of this foundation and save your money.

2 of 2 people found this helpful.

Age: 36-43

Skin: Combination, Fair-Medium, Warm

Hair: Brunette, Straight, Fine

Eyes: Brown

This is a decent drugstore foundation in my own opinion. I have been searching for this foundation for months and alas it finally arrived in Canada and Walmart has fully restocked their shelves with this foundation.

I got mine in two shades Buff Bisque (Light/Medium Neutral) and Soft Beige (Light/Medium Warm). I am MAC NC 20 - 25 and I find that these two shades work pretty well for me. However, I am loving how the Buff Bisque matches me quite better.

I have a dry combination skin that gets worse during the winter months. If you are a dry skin gal, please prep your skin pretty well with this foundation. It is very POWDERY!

I knew from the get go that this will be drying and I made sure that I used a beauty oil and a moisturizing sun block with my skin care routine. I also used FIX+ before and after makeup application.

The coverage is light - medium buildable but has the tendency to get cakey if you don't layer carefully.

Overall, it is a great foundation for combo and not too oily skin gals once your oils mixes with the foundation.
I got this for $ 7.49 CAD at Walmart - not too bad

I hope this review helps.

P.S. Anyone complaining about the Spatula applicator, please bear in mind ladies. You don't pour out your concealer in a dish. You're actually dipping back your doe foot applicator in and out of the concealer tube all the time and you are still alive, just saying.

20 of 20 people found this helpful.

on 2/23/2017 9:59:00 AM

Age: 30-35

Skin: Dry, Fair, Warm

Hair: Blond, Straight, Medium

Eyes: Blue

I have just used this past week, and so far I'm pretty happy. I am light skin , blueish green eyes, dry/normal. My skin is dry but not flaky at this time. I apply my moisturizer then this foundation. I have not remembered to use my primer yet so no comment on this over moisturizing primer.
I liked it best using my fingers to rub it in. the spatula attached to cap is not my favorite thing. i rather just pour a little out, but it's not a big deal. Its consistency is similar to maybelline fit me foundation, liquidy but not watery. on me, this foundation lasts all day. it covers nicely, I'd say medium coverage. the color match is quite good, i use soft beige. It's affordable and has not made me break out or emphasize pores/dry skin. Granted my skin is decent but bit dry. For a cheap drugstore buy, i'm quite satisfied. I'm really pleased that I found a good color match for myself this winter. I'm mostly can use Ivory as my shade, but some lines are too pale and the next shade usually too dark, so I seemed to have more issues this year. I'm warm toned as well. Soft beige was a good warm, light shade.
Edit: after using a few more weeks I lowered my rating. As far as consistency and color selection my opinion is the same. My problem is with my dry skin it seems to show that dryness very much the more days I used it. I guess it's the demi-matte type finish. It just seemed to make my forehead look dryer and textured even though I don't have texture. It just emphasized the dry skin. So this will not end up working for me as affordable foundation. I still think it's a good DS buy just not best for dryer skin types. I gave mine away and will not be purchasing again now.

4 of 4 people found this helpful.

on 2/14/2017 6:10:00 PM

Age: 36-43

Skin: Combination, Olive, Warm

Hair: Black, Straight, Fine

Eyes: Brown

I think I've finally my holy grail foundation. My skin is normal/combo mostly, prone to dry areas on the cheeks and oilier around the sides of the nose and t zone. I have big pores and dark spots/scarring in spots. Nothing severe.
The color match is good, the coverage is good, I've applied with both damp sponge & brush and coverage is good both ways. Its not streaky, cake like and looks surprisingly natural. It doesn't settle into my pores or emphasize them. It doesn't settle into my fine lines either.
It does smell like paint tho. And its very liquidy. I actually like the spatula that comes with it. The finish is matte so if you're dry skinned this might not be for you.

UPDATE 4/17/17
I have to lower my review, unfortunately. It's now starting to look very textured and drying on my face. And i really did want to love this but its not working well for me anymore... So I shall continue my foundation hunt.

10 of 11 people found this helpful.

Age: 25-29

Skin: Combination, Fair, Cool

Hair: Blond, Straight, Medium

Eyes: Blue

This is HANDS DOWN the best drugstore foundation I have ever tried, and I've been using them for over 15 years!

The color selection at my Walgreens was pretty slim, but there are 20 shades on their website. I purchased the lightest shade the store carried, and it turned out to be a nice match. I would consider the coverage to be medium but buildable. I've used the new NYX Total Control Drop Foundation Brush to apply it and it gives a very even, natural finish. In fact, I think this is one of the most natural-looking foundations I've tried from the drugstore. While the consistency is thicker, the final look reminds me of the UD Naked Skin foundation.

The wear of the foundation is stellar! I wore it for 8 hours without needing a touchup or powder. I have an oily nose, and I was pleasantly surprised to get through my workday with almost no shine. There was also no oxidization, which was a pleasant surprise! Other Wet n Wild foundations have oxidized terribly on my skin. I did have minor wear on my cheeks from where my glasses rub, but I sometimes wear very large frames so that happens with most foundations I wear.

The packaging is the only thing I don't like about this foundation. When you open the bottle, there's a spatula attached to the lid. I wish this came with a pump instead. I just really hate the spatula thing - it seems very unsanitary to me.

I highly recommend that you try this out! For about ~$5 a pop, it's totally worth taking a chance.

7 of 7 people found this helpful.

Back to Top