wet n wild Photo Focus Foundation

Filtered by hair type : Straight
wet n wild Photo Focus Foundation

3.2

58 reviews

44% would repurchase

Package Quality: 3.0

Price: $$

Package Quality: 3.0

Price: $$

INGREDIENTS

Isododecane, Cyclopentasiloxane, Water/Eau, Glycerin, Cyclohexasiloxane, Dimethicone, Butylene Glycol, Dimethicone, PEG-10 Dimethicone, Disteardimonium Hectorite, Adipic Acid/Neopentyl Glycol Crosspolymer, Caprylyl Glycol, Silica, Sodium Chloride, Sorbitan Sesquioleate, Lecithin, Polyglyceryl-4 Isostearate, Cetyl PEG/PPG-10/1 Dimethicone, Hexyl Laurate, Polysilicone-11, Isopropyl Titanium Triisostearate, Laureth-12, Phenoxyethanol, Ethylhexylglycerin, (MAY CONTAIN/PEUT CONTENIR): Titanium Dioxide/CI 77891, Mica, Iron Oxides/CI 77491, CI 77492, CI 77499.

Start your review


Age: 25-29

Skin: Very Dry, Fair-Medium, Warm

Hair: Brown, Straight, Medium

Eyes: Brown

This works wonderfully and beautifully -if- I moisturize and prime my skin. If I'm in a rush and don't prep my face, it looks terrible; flaky and dry. It dries out so much that it looks like my skin is starting to peel from a sunburn. I do have very dry skin anyway, but I am very shocked at how much this highlights and worsens that. So, the amount of time that I waste trying to make this look good is not worth it for me. I will have to move on to something different. I have a hunch that people with oily skin will like this a lot; but for those with very dry skin, I think you'll want to pass on this one.

4 of 5 people found this helpful.



Age: 19-24

Skin: Oily, Medium, Warm

Hair: Black, Straight, Fine

Eyes: Brown

When I first used this, I applied too much product as I used the spatula to dot all over my face. It got way too cakey on my first trial and it just looked too dry and so bad on both natural and artificial lighting. But the second time I used this, I applied way less and I finally got to make it quite natural and not cakey! I have really oily skin and this oils up on me quite fast when I don't set it with a lot of powder but with baking technique it does keep the oil at bay. I don't really mind getting oily a little bit because I can always blot it with a tissue paper and the oil just melts the powder away which makes the finish much smoother or natural for me as the days go by. This doesn't really oxidize on me which is great because I just got the right shade that almost matches my skin tone which I barely did with other drugstore foundations. I personally only like sheer to medium coverage because I really have a textured skin and heavy foundations always emphasizes that so with a damp sponge, I can easily achieve a sheerer coverage with this foundation! All in all I really like this foundation, it lasted on me all day and the price is really inexpensive and it's just a plus that it is cruelty free!

1 of 1 people found this helpful.


on 9/14/2017 3:31:00 AM

Age: 25-29

Skin: Sensitive, Fair-Medium, Warm

Hair: Brunette, Straight, Medium

Eyes: Brown

I bought this because of YouTube-Tati, who said it was awsome: very skin-like. Well, I think I disagree: it looked heavy on me, applied with a beauty blender. I can imagine that this would be better for someone with oilier skin (mine is normal).

What I liked: it didn't break me out, and the price is pretty great! What I dislike: the powdery-leathery finish this had on me, the heavy smell (honeycomb + paint or something?) and that there was no shade match - the closest shade to my skin (Soft Beige) was still way too orange (I have NC20, very yellow-toned olive skin). I might have dealt with the colour by using a colour adjuster, but the smell of this just killed it for me - so heavy, long-lasting and cloying :/

3 of 3 people found this helpful.


on 9/12/2017 6:33:00 AM

Age: 19-24

Skin: Oily, Medium, Warm

Hair: Black, Straight, Coarse

Eyes: Black

The price is amazing. I like how this stays for the entire day for an oily skin girl like me. Nice matte finish. However, caution: gets slightly patchy on any dry areas. You will love this if you have oily skin.

1 of 1 people found this helpful.


on 8/15/2017 5:35:00 PM

Age: 18 & Under

Skin: Other, Fair, Warm

Hair: Other, Straight, Other

Eyes: Other

really wanted to love this foundation.. i have normal skin which is dry only on my nose to unibrow area which unfortunately is the first part of my face that gets oily later on in the day. i like how they label the packaging with its undertone, it made it easier for me to pick one out. i apply it with a sponge, it isn't the easiest to blend but i didn't mind. there was a weird smell but for me it wasn't too strong that i smelled it all the time and it does disappear when you apply it. it did cling to my dry area, but after it all set it looked gorgeous! unfortunately my awe didn't last too long.

i wore it to work (6+ hours) and when my nose became oily it was horrible, the foundation on that area disappeared! i tried it again the next day with primer underneath - same result. however, the rest of my face was still okay. i did use setting powder and spray on both occasions.

overall, i was disappointed. i loved the price (7.99CAD regular, got it for 5.99CAD) loved the labelling with undertones, shade range could be better. if only it cooperated with oiliness. but if you don't have oily skin, i say go for it! i see people finding ways to make it work for them, maybe i will do that when i have the time, but right now i don't see the need to make a foundation work if there are still a lot others to try.


Age: 30-35

Skin: Very Dry, Fair, Neutral

Hair: Brown, Straight, Coarse

Eyes: Blue

For reference; my favourite foundation is Tarte Rainforest Of The Sea, for which I wear Fair Neutral. I went for Porcelain in Photo Focus - a teensy bit too yellow toned, but it blends easily to a great match.


Photo Focus is wonderful for this time of year; My skin is dry and sensitive and the weather makes it worse, so I need something that won't feel heavy, or show up the dry patches and make my skin flake. This feels so light and silky on my skin and blending is easy (a damp beauty sponge is my preferred application method). Once blended, the results are a smooth satin finish, with build-able sheer to medium coverage. The feel and finished look of Photo Focus reminds me of my old favourite foundation; the discontinued Max Factor Xperience Weightless foundation.

I've found Photo Focus to be transfer resistant and I've worn with a primer, without one, with powder and alone; It is long lasting and gives a natural, un-cakey look any way I wear it, but I do recommend using the Wet n Wild Photo Focus setting spray for a really long wear time, as I prefer the natural look that combo gives the most. I'm really liking this and can't find any real negative points with it; the smell is a small niggle, but it fades before I can pinpoint it, so it's nowhere near as strong as reviewers & vloggers lead me to believe it would be.

Photo Focus is not my favourite foundation, but it's very close - Rainforest Of The Sea just feels more moisturizing and refreshing as it's water based. However when I'm cracking down on how much I spend and can't justify the expense of Rainforest Of The Sea [or when QVC UK runs out of my shade & take forever to restock], I'll very happily buy this again.

4 of 5 people found this helpful.


Age: 30-35

Skin: Combination, Fair-Medium, Cool

Hair: Blond, Straight, Medium

Eyes: Green

I honestly can't remember the last time I tried a Wet N Wild foundation. It must have been the Cover All that came out a few years ago which is now discontinued I believe. Anyway, I heard so many good things about this foundation and because of its price point I decided it couldn't hurt to test it out and see what the hype was all about.
First off, the shade selection is quite extensive although confusing. Shades labeled warm looked cooler and shades labeled neutral looked warmer. I tend to lean toward neutral or cool undertones because warm (i.e. Pink) just typically makes me look orange. So, I did the best I could and chose Soft Ivory even though it's categorized as warm because the shade up looked a touch too pink even though it was supposed to be neutral. Okay Wet n Wild, whatever you say.
Unlike some I like the spatula situation, granted it's not a pump so it's not perfect but spatulas are not something you see in drugstore makeup regularly. I find it a bit easier to get product with a spatula and obviously it's a personal preference so if the spatula is not your thing, it's totally fine. Just be aware that this is what Wet N Wild has given us with this foundation.
The smell does have quite a strong paint like aroma, however it's not nearly as bad imo as say the Maybelline Matte and Poreless (which I detest btw).
This foundation is rather thin and has almost an oily viscosity. Swatched on my hand it looked and felt gorgeous but my face was another story altogether.
This foundation felt difficult to blend out because it dries so quickly and the coverage is minimal whether using a beauty blender or a brush. It didn't cover any of the redness around my nostrils and it didn't do a thing for my under eye situation which is not heavily discolored mind you. I found myself having to use more concealer than I typically do.
The finish looked powdery and I spent what seemed like an eternity continuously trying to buff it into my skin to minimize this.
I did the best I could but I finally decided it wasn't going to get much better and surrendered. I set my undereyes and T Zone with setting powder, baked it for a few minutes and carried on.
About 30 mins after my entire makeup application I went outside to take a look. It was not good, not by a long shot.
This foundation accentuates and clings to eveeeeeerything. I'm a masking fiend and I use a sheet mask every night, so, my skin is hydrated and exfoliated to the max. Let me tell you, this foundation made my skin look like I've never used an exfoliator or a moisturizer in my life.
I will say that 7 hours into wearing I'm not oily and there's no pooling into my pores, but I also use the YSL blur primer (the one with the gold sparkles) and set it with Laura Mercier translucent setting powder so I don't know how much can be attributed to these products and how much is the foundation.
All in all, this may be decent for evening out skin tone for those with already great skin with no redness or discoloration, but it's definitely not as fantastic as the hype suggests. It's does look great in selfies, but irl not so much.
For its price point it's okay, I will say that. It's just not a foundation I'll likely use on any kind of consistent basis and zip definitely will not repurchase.

2 of 3 people found this helpful.


on 6/9/2017 5:19:00 PM

Age: 36-43

Skin: Sensitive, Fair-Medium, Warm

Hair: Brown, Straight, Fine

Eyes: Brown

I was able to find a decent match in Golden Beige, and don't mind the spatula applicator. At best, I was able to build this up to medium coverage. It does have a very strong paint smell. I definitely needed a primer with this because without primer, this sank into my pores and every fine line, however with a good primer it wore much smoother. The finish was dewy, and I would have to put on a lot more powder than I normally do just to get it to not be so tacky feeling, and so that I would be able to apply my blush and bronzer over it without going on patchy. I had a lot of shine breakthrough, but even with extra blotting and powdering throughout the day the foundation started to break down and I had bare patches, it started to look caky, and I could definitely feel it sitting heavily on my face. It would rub off where my sunglasses sat on the bridge of my nose. I tried to make this work, but after a week, just decided it was too much work and not giving me the results I hoped, I just could'nt wait to get home at the end of the day to wash it off.

3 of 3 people found this helpful.


Age: 30-35

Skin: Combination, Fair-Medium, Warm

Hair: Brown, Straight, Fine

Eyes: Brown

I really like this foundation! Close to an HG drugstore foundation in my opinion. I'm a BB cream woman on a daily basis because any foundation that has oil, oxidizes and turns orange or darker on me. But when photos need to be taken, I tend to op for foundations to avoid camera flashbacks. This foundation gives medium to full semi matte finish depending on how much you apply. I wear this foundation with a primer and a setting spray and it makes skin looks flawless on camera. This foundation do however oxides a little but does not turn orange. I wear shade Soft Beige which is a light warm shade(yellow undertone). I will say this, the only con about this foundation is that it does not last all day. It starts to wear off and makes my skin somewhat oily and only lasts 4hrs at the most for me even with setting spray. So I'm not quite sure if this would work with oily skin. And with regards to the smell, it smells like any other drugstore foundation but it does not linger. So if you're looking for something drugstore, inexpensive, looks good on photos and don't care so much about lasting power, give this foundation a try!

More about my Skin Type and Other Concerns: Light-Medium, Neutral-Warm (yellow) undertone, tans easily (hardly burns), easily irritated, clear/no breakouts(only during menstrual cycle), dry-combination and very little to no wrinkles.

Other foundations tried or did not like either because it oxidized(orange), made my skin oily, or has a pink undertone regardless of how warm and yellow it claims to be: Urban Decay(worst highend), Nars Sheer Matte, Kat Von D Lock It, Cover Girl, Revlon, Almay, Laura Mercier, L'Oreal, Prescriptives, Bourjois, Maybelline(Worst drugstore found), MAC, Chanel, Christian Dior, Cargo, Shiseido, IMAN, Make Up For Ever

MY Shades in other foundations:
Estee Lauder: Double Wear Rattan 2W2
Kat Von D: Medium 52
MAC: NC-30/35
Christian Dior: Linen 021
Urban Decay: 2
Laura Mercier: 3(Powder Foundation), Sunny Beige(Liquid), Ochre Tinted Moisturizer
Nars: Ceylan
Chanel: 40 or 50
Shiseido: O20 or O40 (Ochre)
L'Oreal: Nude Beige
Bourjois: 52 Vanille
Revlon: Buff Beige
IMAN: Sand 3
Covergirl: Nude Beige 832
Cargo: F-50 (tanned summer shade)
Make Up For Ever: HD Invisible (120), Mat Velvet (No.40), Face&Body (Alabaster Beige 32)

9 of 9 people found this helpful.


Age: 19-24

Skin: Very Oily, Fair-Medium, Neutral

Hair: Brown, Straight, Fine

Eyes: Brown

Before I self tanned the lightest shade was way too light and pink toned for me, the very next shade was way too dark and orange. There was no in between despite having 20 different shade options. Once I self tanned I had this beautiful medium tan that fit the Golden Beige shade perfectly.
Now the coverage of this is completely full and masks all of my large pores, discoloration and acne bumps. It dries to a natural semi-matte finish but concealer doesn't glide over this without a little tug so I usually avoid putting any of the foundation near my eyes. It also lasts really well when my sweat starts to break through as I wore this while cleaning my house with zero touch ups and only looked slightly shiny if at all. The formula of this is actually very smooth and doesn't look cakey especially on my upper lip which can be very dry.
The packaging absolutely sucks. I would have preferred a pump, pour out bottle, tube, or doe foot applicator. Anything but this super flat spatula that is really hard to distribute any product to the face. You would think taking product directly from the bottle itself would be easier but then where would you put the spatula without getting all surfaces dirty with foundation? Yes you just need a paper towel of some sort but if people are already doing that then they just need to ditch the spatula all together.
For $5.99 though I can get over the hang ups to appreciate it's smooth formula.


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