Photo Focus Foundation

I really like this foundation! I feel the shade selection is great for a drugstore foundation and the price is amazing!! I don't mind the spatula applicator and the smell is a bit strong. However, the smell doesn't last. It's easy to blend out using either a brush or beauty blender, and the coverage is fantastic! It does transfer though, so that's my only complaint.

Good value. Not the best coverage.

I'm 61 with normal skin that leans a touch dry. My skin is light with pink undertones......Mac NW 20..... Nude Ivory is a perfect color match. This foundation is just lovely. It goes on smoothly and delivers great coverage, stays looking beautiful from when I first put it on until I wash my face at night so that would be a good 12 hours. I do apply a light dusting of powder on top …Read more

So I'm 1 month in since I bought this in the lightest shade Porcelain. My thoughts:

- Shade: is a good match for my pale skin. Comparable to Maybelline fitme matte in Porcelain, but has a more of a pink undertone.
- Formula: Like its name, it's pretty matte. Some people say it has an almost satin finish, but my impression is that its predominantly matte. Picks up any dry …Read more

This is approaching holy grail territory for me.. first off, I walk to work and I live in Canada. So I need a foundation that can take a freaking beating from the elements. I also need something that can wear all work day, put up with my combo skin, has decent coverage and preferably not have to blot... So a bit of a tall order I guess.

This foundation has met all of my expectations …Read more

Rarely have I tried a foundation and re-bought it!! But I've re-bought this foundation countless times! I've tried many foundations, high and low end and this is one of the best. Also, I have an extremely yellow undertone and golden beige matches me perfectly.

It just looks like I have great skin or like I am barely wearing anything when I wear this. Its never cakes or gets …Read more

First of all when they discontinued my Coverall Foundation I thought my world was coming to an end. I Decided to try something new and stick with the brand that I love WET N WILD in Photofocus Foundation. The do have a wide variety of shades so you shouldn't have a problem finding your color. Something I have never seen before is the applicator wand. It is simply just a plastic stick when I …Read more

I am 53 yrs old with combo skin. I have not worn makeup in 5 years but have a big ski Vaca coming up so decided to get some makeup and get used to wearing it again... I also missed the "girly" feeling of getting dolled up. I started asking around about foundations and a couple of people raved about this...then I read the reviews here and it said just like Revlon Color Stay, but better! …Read more

I was skeptical, but this has become one of my favorite foundations. I tend to prefer tinted moisturizers to traditional foundation, but sometimes I want a perfected, airbrushed finish. My holy grail foundation is Guerlain Lingerie de Peau, but Photo Focus is giving it serious competition! I apply with a BeautyBlender and mix in a bit of liquid highlighter if I want more glow, because it's a …Read more

Sigh... the pro: great buildable almost airbrushed coverage that seems to melt into your skin, looks great in photos, and that's about it. Cons: can you say cystic acne breakout? I wish this would have not broken me out! I loved the coverage. I have no doubt this foundation was the culprit. Another con, why doesn't this come in a pump or tube?? I hate clunky chunky jars and …Read more