Drunk Elephant C-Firma Day Serum

Drunk Elephant C-Firma Day Serum
C-Firma Day SerumC-Firma Day Serum

3.3

86 reviews

46% would repurchase

Package Quality: 4.0

Price: $$$

Package Quality: 4.0

Price: $$$

INGREDIENTS

New formula 2018:Water/Aqua/Eau, Dimethyl Isosorbide, Ascorbic Acid, Laureth-23, Glycerin, Lactobacillus/Pumpkin Ferment Extract, Sclerocarya Birrea Seed Oil, Dipotassium Glycyrrhizate, Glycyrrhiza Glabra (Licorice) Root Extract, Vitis Vinifera (Grape) Juice Extract, Phyllanthus Emblica Fruit Extract, Camellia Sinensis Leaf Extract, Tocopherol, Lactobacillus/Punica Granatum Fruit Ferment Extract, Sodium Hyaluronate Crosspolymer, Hydrolyzed Quinoa, Phytosterols, Glutamylamidoethyl Imidazole, Hydrolyzed Wheat Protein, Ferulic Acid, Acetyl Glucosamine, Sodium Hyaluronate, Tetrahydrobisdemethoxydiferuloylmethane, Tetrahydrodemethoxydiferuloylmethane, Tetrahydrodiferuloylmethane, Glycine, Leuconostoc/Radish Root Ferment Filtrate, Sucrose, Maltodextrin, Chondrus Crispus Extract, Hydroxyethyl Acrylate/Sodium Acryloyldimethyl Taurate Copolymer, Isohexadecane, Phenoxyethanol, Caprylhydroxamic Acid, Caprylyl Glycol, Sorbitan Isostearate, Propanediol, Pentylene Glycol, Xanthan Gum, Butylene Glycol, Sodium Hydroxide, Chlorphenesin, Polysorbate 60, Sodium Dehydroacetate, Potassium Sorbate, Sorbic Acid, EthylhexylglycerinOld formula:Water, Ethoxydiglycol, Ascorbic Acid, Glycerin, Laureth-23, Lactobacillus/Pumpkin Ferment Extract, Sclerocarya Birrea Seed Oil, Ferulic Acid, Sodium Hyaluronate, Chondrus Crispus Extract, Camellia Sinensis Leaf Extract, Lactobacillus/Punica Granatum Fruit Ferment Extract, Glycyrrhiza Glabra (Licorice) Root Extract, Vitis Vinifera (Grape) Juice Extract, Phyllanthus Emblica Fruit Extract, Hydrolyzed Wheat Protein, Tocopherol, Caprylhydroxamic Acid, Acetyl Glucosamine, Hydrolyzed Quinoa, Glutamylamidoethyl Imidazole, Dipotassium Glycyrrhizate, Tetrahydrodiferuloylmethane, Tetrahydrodemethoxydiferuloylmethane, Tetrahydrobisdemethoxydiferuloylmethane, Sodium Hyaluronate Crosspolymer, Glycine, Sucrose, Maltodextrin, Propanediol, Caprylyl Glycol, Sodium Hydroxide, Xanthan gum, Hydroxyethyl Acrylate/Sodium Acryloyldimethyl Taurate Copolymer, Isohexadecane, Polysorbate 60

Start your review


Age: 30-35

Skin: Combination, Fair-Medium, Not Sure

Hair: Red, Other, Other

Eyes: Hazel

I'm surprised I'm the first to review this, so I'll include some more information.

I haven't been able to find a vitamin c product that I've liked which is frustrating because I want the benefits. They either are ineffective or irritate my skin. I found this while looking for options at Sephora and it had great reviews. Paula B also gave this a very high rating.

The line is based off marula oil, which is new to me. Oils can be iffy on my skin and so far I've had no problems.

I have been using it for about two weeks and here's my initial thoughts (I'll update it after I've used the whole jar)
- Consistency: watery with a slight viscous gel feeling. It would definitely spill all over or slip through you fingers if you aren't careful.
- Smell: earthy, non-chemical or processed. I don't love it but I don't hate it. It dissipates quickly. My skin is sensitive to fragrance, so I appreciate this.
- Packaging: It's cute and it is in a PUMP thank you! The packaging is not substantial though. It feels light and easily breakable. It is also opaque which is nice given the vitamin c, but you can't tell how much is in there and as I mentioned, it feels very light.
- Application: I squirt two squirts in my hand and then use the other hand to apply because it's watery. The two squirts cover my face and neck. I noticed that in some areas it stung a bit right off the bat which means it's got some potent stuff in there. That also dissipated quickly. It's easy to rub in, has an orange tint to the gel and sinks in. I wait 5-10 minutes then follow up with my moisturizer. When I remember, I use another squirt for my chest.
-Price: I want to say this was around $80 which is not cheap, but is supposed to be Skinceuticals' rival which is twice the cost. If it really works as effectively, bonus!

Overall I've been pleased. I haven't seen anything dramatic yet, but I use alot of products so if you're starting from scratch this may make a more immediate impact. My skin does glow and I've had no adverse reactions.

Ingredients (from their website):
1 FL. OZ
-Potent Antioxidant Complex (15% L-Ascorbic Acid, Ferulic Acid, Vitamin E (1%): Promotes collagen synthesis and protects against damaging UV rays to better prevent visible signs of aging.

-Pumpkin Ferment Extract and Pomegranate Enzyme: Both Improve cellular renewal and work to enzymatically digest surface dead skin cells and decongest pores.

-Vinis Vinifera (Grape Juice): Potent antioxidant and UV absorber that helps treat fine lines and discoloration.

-Licorice Root Extract: Brightens, lightens and de-puffs the skin.

-Indian Gooseberry: An antioxidant-rich super fruit that helps to prevent oxidative stress and degradation of skin proteins, while promoting firmness.

-Sodium Hyaluronate Crosspolymer: Able to penetrate the skin to hydrate and reduce the appearance of fine lines and wrinkles, while promoting collagen formation.

-Chronocyclin: An anti-aging chronopeptide that biotransforms into Vitamin D and mimics sun exposure activation of the circadian genes. It optimizes skin physiological activities of defense and cells regeneration. Helps prevent signs of aging and sun damage.

-Virgin Marula Oil: Hydrating oil that protects, heals and rejuvenates the skin. High in Antioxidants and Omegas 6 & 9.

Ingredients: Water (Aqua), Ethoxydiglycol, Ascorbic Acid, Glycerin, Laureth-23, Lactobacillus/Pumpkin Ferment Extract, Sclerocarya Birrea (Marula) Seed Oil, Ferulic Acid, Sodium Hyaluronate, Algae Extract, Camellia Sinensis Leaf Extract, Lactobacillus/Punica Granatum (Pomegranate) Fruit Ferment Extract, Glycyrrhiza Glabra (Licorice) Root Extract, Vitis Vinifera (Grape) Juice Extract, Phyllanthus Emblica (Indian Gooseberry) Fruit Extract, Hydrolyzed Wheat Protein, Tocopherol, Caprylhydroxamic Acid, Acetyl Glucosamine, Hydrolyzed Quinoa, Glutamylamidoethyl Imidazole, Dipotassium Glycyrrhizate, Tetrahydro Curcuminoids, Sodium Hyaluronate Crosspolymer, Glycine, Sucrose, Maltodextrin, Propanediol, Caprylyl Glycol, Sodium Hydroxide, Phenoxyethanol, Xanthan gum, Hydroxyethyl Acrylate/Sodium Acryloyldimethyl Taurate Copolymer, Isohexadecane, Polysorbate 60

Cruelty-Free. Gluten-Free. Recycle for Earth's Sake. Supporter of IEF (International Elephant Foundation).

26 of 27 people found this helpful.



on 2/25/2016 9:07:00 PM

Age: 25-29

Skin: Acne-prone, Olive, Not Sure

Hair: Brunette, Other, Other

Eyes: Brown

This was my first Drunk Elephant purchase. I purchased the serum because the message behind the company appealed to me. It is a new company that incorporates both natural and synthetic ingredients that are cutting-edge and effective. The company believes that today's regulations allow companies in both the natural and synthetic categories to use harmful, toxic ingredients. I started going a more natural route in my skincare routine to avoid some irritating synthetic ingredients. However, in my quest, I found there to be just as much skin irritants in some natural products as the synthetic products. This company stands out to me because of how nit picky they are over each ingredient they use in their products. So the message is great, but does the product work?

Packaging: This is the BEST packaging I've seen for a vitamin C serum. It doesn't look as fancy as others but it is very smart. They use an airless pump bottle. This helps to keep the Vitamin C serum stable. A lot of other Vitamin C serums use a bottle and dropper package that exposes the Vitamin C to air every time you open it. Vitamin C is highly unstable. I've read some complaints about the packaging; however, this is about the old packaging of the product. The new packaging solves the complaints about the liquid spilling out too fast, etc. Make sure you get the new packaging if you buy from a third party vendor. It should look like what you currently see on their website. The bottle pumps out the perfect amount of product. The bottle is an opaque plastic, keeping light from making the Vitamin C unstable. I prefer the plastic to glass because it is easier for traveling. The downside is you can't tell how much product you have left. But I will take that downside knowing I don't have to worry about my Vitamin C expiring before I use it all.

Product: I wanted a product that was good for aging and fading pigmentation, which is what Vitamin C is good for. Drunk Elephant's serums have been highly praised so I was excited to try out one of their serums. I didn't notice any results the first few days. However, it didn't cause any bad side effects so I persisted. My skin doesn't have active acne on it (thanks to past Accutane and my current Differin use), but it still is extremely acne-prone to a lot of products. This product did not break me out. It took about 4 weeks before I noticed results from it. My overall skin tone has definitely improved! :)

Note: The first week I had to use it every other morning. My face though was very sensitive from my retinoid gel. I had just built up using my retinoid gel every night without irritation. If using a Retinoid/Retinol, AHA/BHA, and Vitamin C serum for the first time, make sure you don't start using them all for the first time at once. Build up a tolerance slowly to your Retinoid or AHA/BHA before incorporating a Vitamin C serum. Use the Vitamin C serum in the morning if you are using a Retinoid/Retinol product at night. Even if you're not using a Retinoid/Retinol or AHA/BHA, allow your skin to build a tolerance to a Vitamin C serum. If your skin gets dry, give it whatever time it needs to recover. Some people are able to start using a Vitamin C serum everyday right away, others are not. Listen to your skin. It should always look good or better, not worse.

Overall I LOVE the product! A month later, my skin is brighter and healthier looking! My fiancee even made a comment about my skin looking great lately! It is also helping to fade stubborn pigmentation from past acne spots! I wait a few minutes before I apply my moisturizer/sunscreen. The initial tackiness goes away by then and absorbs into my skin. It wears well under makeup. It is expensive but it is HALF the price of the patented beloved Skinceuticals C EF serum! Out of curiosity, I compared it to a cheaper dupe of Skinceuticals and Drunk Elephant was so much better. I am curious though on how it performs compare to the actual Skinceuticals version, but I refuse to spend that amount. Drunk Elephant serum's pH is 3.3-3.5, which is in the effective 2.0-3.5 range for Vitamin C. Plus Drunk Elephant added a whole bunch of other antioxidants that are amazing for the skin!

23 of 24 people found this helpful.


on 11/25/2017 9:14:00 PM

Age: 30-35

Skin: Combination, Fair, Cool

Hair: Blond, Straight, Fine

Eyes: Blue

I've used 2 bottles of this stuff and will not repurchase. I understand that you're looking for a cumulative effect as opposed to overnight results, but I didn't see any change in my skin after using this for over a year. Each bottle lasted about 6 months. I used once daily under sunscreen often mixing with the BHydra or the Marula oil. Packaging is supposed to keep air out. As the product is colored orange it's difficult to tell if it went off or not. Not worth the heavy price tag in my opinion. I will try another vitamin C serum.

13 of 14 people found this helpful.


Age: 30-35

Skin: Combination, Fair, Warm

Hair: Brunette, Wavy, Medium

Eyes: Green

I've purchased maybe four bottles of this stuff. Initially I was persuaded by the great review on Beautypedia (Paula Begoun's website) and what I heard in the blogsphere about it being a cheaper replacement for Skinceuticals vitamin C +E + Ferulic serum. Now, after maybe 18 months of continuous use, I'm not convinced. I don't think it did any damage, but I don't think it's really helped my skin that much. Plus, I'm skeptical of DE's claims that the yellowing of the serum is due to the tumeric included in the formula and not the vitamin C oxidizing. Not that I ever got that far past three months of use with each bottle---I think each bottle lasted me somewhere between 3-6 months. And because the bottle is opaque (good for limited exposure to antioxidants) I couldn't tell when the product was nearing empty. One morning I go to put it on and BAM! it's gone. Not a huge deal (I'd rather have the antioxidants stable) but it's a bit annoying. Also adding to my skepticism about the oxidation claims is the fact that my face felt a bit tighter and brighter at the beginning of each bottle, and less so towards the end. I would immediately repurchase (no lapse beyond 48 hours) between bottles, but yet the new bottle would feel noticeably more active on my skin. Made me think the product was degrading quite quickly.

Bottom line: Good, but not great.

12 of 13 people found this helpful.


Age: 44-55

Skin: Sensitive, Fair, Warm

Hair: Blond, Curly, Fine

Eyes: Brown

I got a travel-sized bottle of this in the DE Dayglow set during the Sephora VIB sale. I wanted to try it before committing to the full-sized version -- this stuff is not cheap. One week in, I am really liking this product. It hasn't irritated my super-sensitive, acne-prone, rosacean skin at all and is making it amazingly smooth and soft as baby's you know what. Here are the negatives: it's expensive, smells horrible (like burnt hot dogs - exactly like Skinceuticals CE Ferulic), and leaves my face sticky. But for gorgeous skin, I'm willing to sacrifice. I will be getting the full-sized bottle just as soon as I work my way through my current bottle of Replenix CF Cream.

11 of 11 people found this helpful.


on 4/25/2018 10:04:00 AM

Age: 25-29

Skin: Normal, Fair-Medium, Neutral

Hair: Brown, Wavy, Medium

Eyes: Brown

I recently repurchased this for the 3rd time. The new packaging is much better than the old packaging. Now it's a twist top pump which I find it much more convenient & neater than how it was previously. The product itself is easily my favorite part of my skincare routine.

A thin orange serum packed full of vitamin c + other great skincare ingredients. While the $80 price tag for 1fl oz is pretty steep, there's nothing on the ingredients list that I find questionable. My skin drinks this stuff up. I love how it makes my face appear brighter. I've been using this in conjunction with the Josie Maran Argan Daily Moisturizer SPF 47 in the morning & my skin went from terrible to good within a week. I've heard so many people say that this product helped fade old acne scarring. It's helping me in that department too.

This product gets so much hate because it's expensive. Sure there are cheaper vitamin C serums out there. But people opt to buy pricier things all the time even though there are more affordable alternatives. If you're able & willing, there's nothing wrong with treating yourself. If you can't then that's absolutely understandable. If you wish you could... you'll get there one day! If you can afford high-end skincare but don't want to spend your money on it... fantastic! That doesn't change the fact that this is an excellent serum.

10 of 11 people found this helpful.


Age: 30-35

Skin: Very Dry, Olive, Not Sure

Hair: Brunette, Other, Other

Eyes: Black

The emperor has no clothes! This smells like a bucket of fish heads ALL day, my grandmother even noticed the smell a few feet away after hours of wear. It also leaves an orange residue on the skin and it broke me out every time I used it, which isn't a mystery since marula oil has a comedogenic rating of 3-4! It failed on every level for me. This brand have a great social media ad campaign, that's about it.

10 of 12 people found this helpful.


on 4/20/2017 6:01:00 PM

Age: 36-43

Skin: Combination, Fair-Medium, Warm

Hair: Blond, Wavy, Medium

Eyes: Blue

Vitamin C serum is an essential product in my skin care regimen - you know, if you're packing minimal and whittling down your products to ESSENTIALS ONLY, Vitamin C is getting on that plane with me every time. I have tried a few: Ultraceuticals (too gel-like), The Ordinary (ok - dries sticky though), Obagi (amazing - not stocked by my beauty therapist anymore) and I have come to the conclusion that I prefer oil-like consistency Vitamin C - despite having oily/combo skin. I can't say that this has made a major difference to my skin - because I have been using good quality vitamin C for years now, so it's really about a consistent result for me, which this product provides.

The smell is fine, it goes after one or two seconds. Consistency is oil like and a single pump is enough to generously cover the whole face. Word of advice - don't forget your neck and chest, you'll need a second pump for that area. I find that post oil like Vitamin C, my sunscreen goes on like a dream - for me Vitamin C is a morning product. I appreciate the packaging, which should go a long way to reducing oxidisation - however, mine has still oxidised to a degree over the 3 months that I've been using it. Vitamin C shouldn't last too much longer than that anyway.

Good Vitamin C (in my opinion) is a great investment - along with a great Vitamin A/Retinol it is the only thing that will reduce the signs of ageing. Peptides, ceramides, HA are all great, but can't really reverse anything. To that end, the Drunk Elephant is a brilliant product, I would buy it again, it's available locally (in Aus) via Mecca and Mecca Maxima so it's easy to get hold of and the price point is about right for a strong, effective Vitamin C.

10 of 10 people found this helpful.


on 10/6/2016 11:21:00 AM

Age: 25-29

Skin: Normal, Fair-Medium, Neutral

Hair: Black, Straight, Medium

Eyes: Brown

This is the first high end skincare product I've ever tried. I looked through the ingredients list of this serum and couldn't find a single thing I didn't like. That's amazing for me, as I've grown extremely picky about the ingredients in my skincare products. Now, this product is $80.00 for 1fl oz. Pretty steep but after trying a sample I loved it and with much trepidation I purchased it. The longer I use this serum, the more my uncertainties over whether this is worth the price or not continue to diminish. It's like a glass of orange juice for your face! (an expensive glass of orange juice.)

The ingredients in this serum stay active after application for 72 hours. Even if you wash your face every day you'll continue getting the skincare benefits for at least 3 days, thanks to the presence of Sodium Hyaluranate Crosspolymer (which evidently makes this stuff so easily absorbed into the skin that it remains active underneath the skin long after the face is cleansed.) So to make it last, I only apply this once every three days. Two pumps in the palm of my hand, then I use my fingers to spread this all over my face and pat/rub it in.

The serum itself is the consistency of water. On the Sephora website it says the consistency has been thickened slightly to "improve the overall user experience". Maybe I got one that wasn't reformulated yet but either way, the thinness of the liquid isn't bothersome. The color is bright orange and some people have reported that it leaves their skin orange, but I'm very fair-complected and once it sinks in it doesn't leave any discoloration.

The scent is hard to put a finger on... it's mildly unpleasant. I tried a sample of the Ole Henricksen Truth Serum once and it smelled like rotting fish. This kind of smells similar, but the fishy smell is way less toned down to the point of being virtually unnoticeable. I feel like what I can smell most is the Vitamin C... if you've ever taken Vitamin C tablets (especially sugar-free ones) you know they have a distinct smell/taste. It's not the best, but skincare isn't always necessarily going to smell the best, so that's okay with me.

The claims of this product are as follows:
- protects against free-radicals.
- replenishes lipids to reduce wrinkles, firm, and brighten skin.
- pumpkin ferment and pomegranate enzymes gently dissolve unwanted skin cells.
- anti-aging.
- supports natural collagen production and cell regeneration.
- pH level of 3.3 to 3.5.

In my experience, using it in the morning 2-3 times per week, this serum has singlehandedly made my skin more luminous and radiant. I haven't noticed any reduction in wrinkles but that's not really what I'm after when it comes to this particular product. I'm more interested in the long-term benefits and protection. Not to mention the immediate benefits: my skin looks and feels better overall. If I go without this product for a week or so, I can tell that my face doesn't look as good as it does when I'm using it regularly. I always follow up with my Josie Maran Argan mosturizer with SPF 47 and the combo has been doing me well. NO BREAKOUTS!! No adverse reactions. I've also heard that using a vitamin c serum increases the efficacy of your SPF, which is pretty awesome.

The last thing I want to talk about is the packaging. I haven't had any problems with the pump. I've noticed that if I try to dispense it with the bottle standing up, some of the serum gets on the side of the pump. But that's just because it's running down the side due to being so thin, not because the pump or packaging is broken (although it looks like it's leaking, it's not.) To avoid this I hold the bottle in the air but on it's side and pump the product so that it dispenses downward into my palm. I like that the packaging is completely airtight, which protects and preserves the product as long as possible. I kind of don't like that the packaging isn't clear because you can't tell how much is left in it, but I know what the benefits of an opaque packaging far outweigh the minor nuisance of not being able to put a finger on exactly how much product is left. Aesthetically, the packaging is pleasing. That doesn't matter if the quality of the product inside is terrible, but when the quality of the product is great pretty packaging is an added bonus.

I will continue to repurchase. My skincare routine in the morning consists of cleansing, toning, this Vitamin C serum, and a high SPF/moisturizing combo. Since I'm using so few products, I'm okay with splurging on ones that I can tell really make a difference in the quality of my complexion.

10 of 12 people found this helpful.


on 3/11/2019 9:04:00 PM

Age: 19-24

Skin: Dry, Fair, Not Sure

Hair: Grey, Other, Other

Eyes: Violet

So, if you know anything about Vitamin C, you know it’s HIGHLY unstable (particularly in the L-AA form). It oxidizes quickly and loses efficacy. Additionally, some studies show that oxidized product can be bad for your skin. Adding ferulic acid helps stabilize Vit C products, but it’s still not something you should stockpile.

Drunk Elephant’s C-Firma has a reputation for oxidizing quickly, but mine (the Little size) arrived oxidized. It was a very orange color, and I immediately knew what that meant. I mentioned it to DE founder/CEO, Tiffany Masterson, on Instagram (kudos to her for being accessible and responsive that way), and her reply was that it’s ok for it to be oxidized because, “we did the testing.”

OK, first of all, do a quick search online and you can see DE’s pat response to anyone who emails about this problem is that they did the testing. (They do provide their stats, as well.) In-house testing is great - if backed by independent studies that confirm it. Second of all, for the money DE charges for its stuff, I don’t think it’s unreasonable to expect a product to be fresh upon purchase.

Sephora (love them) sent me a replacement, but that also arrived oxidized. I give up. I’m sticking with my original brand.

I really love DE’s Lala Retro, but this experience is making me very wary of the brand, as a whole.

9 of 9 people found this helpful.


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