3.5

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448 reviews
56%
would repurchase
4.1/5
package quality

price range

Reviews


3.0
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7 months ago

I always thought this mascara was too overrated/had too much hype around it. However, this is my opinion after finally trying it:

Pros:
- No flaking
- No smudging (one of the ONLY mascaras that doesn't smudge on me, which is a big deal)
- holds the curl the whole day
- has really nice lengthening
- doesn't dry my lashes whatsoever
- easy to …
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About reviewer (4 reviews)

Age19-24

SkinCombination, Fair, Neutral

HairBrown, Wavy, Medium

EyesBrown



3.0
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7 months ago

The magic in this product is the wand. The actual formula is not particularly bad but it's nothing special, either - definitely not for the price. It's quite liquidy and tends to get all over my lid. It can also look very spidery if you aren't careful. When I finish this I'll probably clean the wand and put it in another tube.

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About reviewer (23 reviews)

Age19-24

SkinSensitive, Fair

HairBrown

EyesBrown


5.0
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fromvic21

8 months ago

I really don’t get the mixed reviews for this product at all, this coming from someone who’s very fussy about mascara. It gives my lashes good definition , the brush doesn’t get product all over my lid and it doesn’t smudge under my eyes at all! Can’t really ask for much more. Will be sticking with this.

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About reviewer (44 reviews)

Age36-43

SkinCombination, Fair-Medium, Neutral

HairBrunette, Wavy, Medium

EyesBrown


5.0
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10 months ago



I'm probably the last person on earth to try this mascara, and I'm so glad I decided to give it a try!

I love the application; I love how much it separates and lengthens my lashes, I love how it wears! My lashes stayed nice and curled all day.

If you prefer more volume, this might not be for you, but as someone who prefers separation and length, this …
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About reviewer (306 reviews)

Age30-35

SkinCombination, Fair, Neutral

HairBrunette, Wavy, Coarse

EyesHazel


5.0
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10 months ago

This has been my HG mascara for about 2 years now. It's very natural looking, which I love for everyday wear. I have fine lashes and this does a great job in separating all of my lashes with no clumping. It also gives me a bit of length. This is definitely NOT a voluminous mascara so if you go for that look, I would not recommend this one! This is a great mascara for everyday natural …Read more

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About reviewer (10 reviews)

Age30-35

SkinOily, Fair

HairBlond

EyesGreen


4.0
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10 months ago

First of all, the price is okay for the mini size and the full size but not everybody can pay for that. Secondly, this works wonders on my Asian lashes. I love that it dries fast since it won’t stain my lower lash line. Lastly, I do need to heat my curler for my left lash to curl, but it’s okay for my right? LMAO

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About reviewer (15 reviews)

Age19-24

SkinCombination, Tan

HairBlack

EyesBlack


2.0
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11 months ago

Soooooo clumpy, no matter how I apply it. Short upward strokes? Clumps. Slow upward rolling? More clumps. Wiggle into the roots and blink? Great, now I'm one frosty pink lipstick away from looking like a Younique presenter. I am not a picky mascara person -- for the most part I'll try 'em all and finish them as long as they don't hurt my eyes. I don't care about …Read more

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About reviewer (82 reviews)

Age25-29

SkinDry, Fair-Medium, Warm

HairBrown, Wavy, Fine

EyesHazel


4.0
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11 months ago

Bought this for $24 (ee-gads!) in Ulta at the insistence of my 13 year old daughter who has been lemming it.
So far it is a nice, lengthing that wears moderately well but for the price? It's Maybelline Great Lash for me.
$24 mascara? Dayum!

Now it is 2018 - Bought another roller lash for my now 14 year old for now $25. She loves it.

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About reviewer (2396 reviews)

Age44-55

SkinDry, Fair, Cool

HairBrown, Wavy, Fine

EyesGreen


5.0
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11 months ago

I have never bought any high end mascara from before, just because they seem really expensive for what you get. And who knows, maybe you will end up hating a mascara you used 25 dollars on, which is not the best case scenario... But since I have read numerous reviews about this mascara being amazing, I finally bought it.

I have to say: I AM SUPRISED!
In a positive way! It is such a …
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About reviewer (16 reviews)

AgeUnder 18

SkinNormal, Fair

HairBlond

EyesBlue


1.0
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11 months ago

Bought the mini size to try, glad I did. This gives length, but thats about it. I get wet, goopy dark lashes that stick straight out, and smudges. Also never ending black even after washing it off. I can make it work if I wipe the wand off completely each time before applying but I dislike this mascara. Better than Sex or Loreal Lash Paradise are my favs which give full lashes and a nice …Read more

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About reviewer (387 reviews)

Age36-43

SkinSensitive, Fair-Medium, Warm

HairBrunette, Straight, Fine

EyesBlue