Color Brilliance Demi-Permanent Hair Color

This product left my hair in good condition and the smell was not unpleasant. However...I used medium neutral blond and the color came out about 3 SHADES DARKER than Clairol demi in the same shade. Be careful with this. I would recommend going 2 to 3 shades lighter than your desired level.

I'm not sure if I would buy this product again or not only because Sally's does not carry the light golden blonde I was looking for. I went for the extra light neutral blonde. My natural colour is about a dark neutral blonde. I had platinum highlights... and a lot of them.. most of them were grown out, so I had some roots. I wanted that grown out highlight look that Sarah Jessica …Read more

This stuff is the BEST!!! After a bad mistake I made in my college days when I decided to bottle-dye my brunette hair blonde (what was I thinking??) and it turned my hair to straw, I have been terrified to bottle-dye my hair ever since. In the last few years I've been going darker to a deep chocolate brown, but with the economy I can't afford to get to the salon as often as I'd …Read more

Packaging is simple, but opens easily. The shades run darker so check a swatch and test on your own hair.

I'm a medium brunette, with some light to very light brown thrown in here or there (I expect to find them gray one day!) My hair tends to pull red. I recently had highlights done with out toning that I found less than stellar. I opted for this brand over Clairol due to the …Read more

I agree with everyone else, the color certainly runs a couple of shades darker, so be very careful when choosing your shade. Let me share my experience with all of you...

My hair is naturally curly, my natural hair color is a level 4 brown. Originally when I started to use this product, I bought either a level 4 or even a 3!!! While I didn't mind the darker shade of brown, with …Read more

I have been using this product since it came out, apox 2yrs. Before using the Demi line, I had been using their permanent color only with a 10vol developer. Every time I go to Sally's I stand in front of the selection of colors for at least 10min, trying to make a decision. With me, it seems to be the most decision of my life, right up there with deciding on a purse or curtains, but we …Read more

Let me preface this by saying that although I do not like the shade at the moment, I will be coloring my hair again with Ion. I recently completely stripped my hair to rid myself of the burgundy hue henna left me with after two years, as I desired a golden blond. I stripped and dyed with a golden blond by Clairol Professional, but it left me a lovely shade of neon yellow. In tears, I went back to …Read more

Thank you, Ion, for saving my hair!! And thank you, MUA ladies, for leading me in the right direction! I've been coloring my hair for a long time--I was born a towhead, but as is common, my hair darkened over the years to a level 6-7 ashy dark blonde/light brown shade. Ugh. Totally washes me out.

Clairol's A Touch of Sun Ultra lightened me up nicely for years... until it was …Read more

My Colorgems shade (Golden Copper Brown 4.63) has been discontinued, so I switched to Ion Color Brilliance 4RC, which was supposed to be the equivalent shade. It's a good formula which actually lasts longer than the Colorgems did, and it conditions the hair nicely. However, the color went much darker than I expected it to, and left stubborn dark areas on my hair that turned out to be more or …Read more

I have been using this for a few years. Before this I was using the Wella Demi which I also had pretty good luck with.
I have about 50% gray at the crown and a few others mixed in. My normal level is about 5 (with gray). I tend to go orange, so want to counteract that and I previously experimented with 7N and some 7G (didn't like the results). I have also used 7N by itself w/developer …Read more