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4.5

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163 reviews
88%
would repurchase
4.2/5
package quality

price range

Reviews


5.0
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Oct/20/2010

Very smooth and creamy - really glides on. I usually use a brown pencil liner, but this color really makes my eyes not as "blah" as brown does. Just gives a little more brightness. Stays on til I wash my face at night. And this is not a light "purply" purple - more of a muted, brownish eggplant. Very natural looking.

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About reviewer (21 reviews)

Age44-55

SkinAcne-prone, Fair-Medium, Warm

HairBrunette, Wavy, Coarse

EyesGreen



3.0
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frombeib4u

Sep/29/2010

A semi let down in that the staying power was definitely not 24/7. I tried the primer potion and the TTSI with this and this last for six hours tops when my days are twelve hours(smudging begins after 3 hours). Of course, I do have the oiliest lids possible but with the $23 dollar price tag in Canada, I will return this next week. If you have dryer lids with a little extra money, give this a try …Read more

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About reviewer (5 reviews)

Age19-24

SkinCombination, Fair-Medium

HairBlack

EyesBlack


4.0
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Sep/13/2010

GAH I love the creamy consistency of this eyeliner. You honestly don't even have to try to put it on - it just applies with the lightest of stroke. I've perfected my winged eyeliner look using the 24/7 glide ons.

And might I add that I LOVE, LOVE, LOVE this color. It's the right type of plum shade that is not too neutral nor loud. Because it's dark plum, it …
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3 of 4 people found this helpful. Did you?

About reviewer (11 reviews)

Age19-24

SkinCombination, Medium, Warm

HairBlack, Straight, Fine

EyesBlack


3.0
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frombstorm

Aug/28/2010

I go back and forth with this one. It was gorgeous when I first purchased, but unfortunately, it fades throughout the day and completely rubs off underneath my eyes. It has to be sharpened constantly and the color payoff isn't great. However, when you get the color on, it's a good, neutral shimmery plum-brown. A darker version of Ulta's Raisin eyeliner. But still not dark enough …Read more

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About reviewer (162 reviews)

Age19-24

SkinAcne-prone, Fair, Neutral

HairBlond, Wavy, Medium

EyesBrown


5.0
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Aug/24/2010

FAVORITE. EYELINER. EVER. The purple is so subtle and doesn't look insanely purple, but it makes my dark brown eyes pop. It glides on like butter, it's so pigmented, it's waterproof, you have no idea how much I love this eyeliner. Because I love it. Just go get it already.

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About reviewer (62 reviews)

AgeUnder 18

SkinCombination, Medium, Neutral

HairBlack, Other, Medium

EyesBrown


4.0
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Jul/31/2010

i love this eggplant color for my dark brown eyes; it really does seem to make them pop, especially on the lower waterline. the only other 24/7 pencil i've used was Zero, and both of them have that creamy, easy-to-use consistency i love. they also seem to smear on my upper lids, but i haven't used UDPP with it.

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About reviewer (25 reviews)

Age25-29

SkinDry, Fair-Medium, Warm

HairBlack, Straight, Fine

EyesBrown


5.0
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Jul/21/2010

Rockstar is a gorgeous color, and one that I haven't seen everywhere. It's a very dark purple, fairly well balanced between blue and red. It doesn't really have any shimmer, but the color itself is a bit metallic when you apply it at full intensity (if you smudge it out it's basically matte, and looks much less purple).
This isn't an eyeliner that looks purple from …
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5 of 5 people found this helpful. Did you?

About reviewer (382 reviews)

Age25-29

SkinAcne-prone, Fair, Neutral

HairBrunette, Wavy, Fine

EyesGreen


4.0
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Jul/17/2010

it's alright... I've found better
a problem is though that it uses up so quickly!!!

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About reviewer (5 reviews)

Age19-24

SkinAcne-prone, Fair-Medium

HairBrunette

EyesGreen


5.0
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fromRMutt

Jun/30/2010

Love it! I was looking for exactly the right shade of plum - not too blue and not too purply. This one is just right - a blackish plum with a cool brownish tinge and almost invisible shimmer. It glides on smoothly, as promised, and never tugs or pulls on my skin. It also lives up to its staying power - after a full day of wearing it, even in the heat, it's 90% still there without smudging or …Read more

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About reviewer (74 reviews)

Age30-35

SkinCombination, Fair, Neutral

HairBlond, Wavy, Fine

EyesBrown


4.0
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Jun/29/2010

I have dark brown eyes and when i get tired of black eyeliner i put this one on. Its a medium plum (almost dark) with very tiny silver glitter in it! i love the color and staying power but im not sure about the application of UD eyeliners.They are just too creamy for me. It always gives me thick line and i cant tight line with these. Considering this, i love this plum shade and i didnt find find …Read more

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About reviewer (11 reviews)

Age25-29

SkinNormal, Fair-Medium, Warm

HairBrunette, Straight, Medium

EyesBlue