Kiss Me Heroine Make Long and Curl and Super Waterproof Mascara

I have been using this mascara for almost ten years and I will be devastated if they ever change it.

I am Asian with super straight mid/long lashes that I torture with a curler each day. Nothing holds the curl and creates quite the dramatic look like this mascara does, I've even been asked before if I'm wearing false lashes!!

I've tried other mascaras in the …Read more

Bloody. Amazing. Everything about this mascara is great - the applicator, the formula, the fact that it both volumises and lengthens, and that it has minimal undereye smudging (although there is still some, but very minimal) after a full day. Only downside is that it can be hard to get your hands on if you're in Australia like me, but I'm sure it is a lot easier if you're in Asia …Read more

I bought the one in the pink tube. I'm not crazy about the brush as there hardly is one... I think I wanted a different one but I bought it on eBay and it didn't show a picture of the brush and I wasn't sure which one was the better one. The other brushes look really nice and this one's kinda pathetic. But saying that, it does work fine.

My only complaint is that …Read more

I'm not sure even the Japanese girls use it - I have been to Tokyo twice and visited nearly every cosmetics store big and small, I only ended up spotting this mascara at Don Quijote and other touristy shops.
It's certainly black, and has a frightfully good grip on lashes. I have the waterproof version and not only did it stay put all day, it refused to leave my eyes even when I …Read more

I was hoping beyond hope this would be "the one" for me because of so many great reviews. I like my lashes long, very well defined and separated. I cannot stand lashes that stick together at all. I think if I were a little less picky about that, this might be great for me. However, this is not destined to be my HG mascara and I must keep searching.

What I like: …Read more

They mean it when the instructions say to apply from the root, and SLOWLY. I've tried rushing and it always clumped up and come off as "spidery" looking. It's best to use a lash curler prior. This mascara really does help your lashes to appear longer.

Japanese mascaras a really known for having the blackest of black hues; not a dark greyish cast as many Western …Read more

The Best drugstore mascara I've used. I've got oily lower eyelids so I need a mascara which could prevent from smudge during the day. And that's it. With affordable price it helps my lashes stay all day & look very natural. I would definitely repurchase.

I bought this when I visited Japan around mid-February and basically fell in-love and bought two more before I left!

I was horrified by just HOW GOOD this product is when it comes to lengthening! My lashes basically touches my brows at this point, they also look like long sharp knives ready to poke whoever I'm talking to.

This really does give you those long lashes and …Read more

OMG this mascara is amazing!!! it holds up my curl and doesnt clump my eyelashes. and for those of you who are wondering how to get this off, you should try removing it with a baby oil, works really well for me. hope this helps!

this mascara is beyond amazing! i have a thin, short, sparse and straight eyelashes that only could be recognize if i wear fake eyelashes (even the more expensive mascara couldn't help my eyelashes lol) but when i tried this, i never look back!!! i curl my lashes and then apply 2 coats of this, and voila! my eyelashes looks like i wear fake eyelashes on them. a definitely HG for me! the only …Read more