Eyes Lips Face, also known as e.l.f. Cosmetics, is an international cosmetics brand based in New York City. Founded by Joseph Shamah and Scott Vincent Borba in 2004, it sells products largely at $1, $3, and $6 price points.Items include bath and skin-care products, mineral-based makeup, professional tools, eyeliners, lipstick, glosses,[7] blushes, bronzers, brushes, and mascara, among others. (wikipedia.com)

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822 products

32,031 reviews

70% would repurchase

Recent e.l.f. Reviews

Eyes -e.l.f. -Under Eye Concealer & Highlighter

on 5/21/2018 8:28:00 PM


I purchased this in 'fair' when I was looking for a budget-friendly concealer for fair skin, that was light enough to use under my eyes, and would cover my dark under eye circles. I have very pale skin, and usually struggle to find shades that are actually light enough for me, but I found this shade to be pretty good, especially used in combination with the highlighter.

You don't get a huge amount of product, but for the price I can't complain. I quite like the packaging with the doe-foot applicators, as it is way less messy and more convenient to apply. I am also glad that I haven't had any issues with the packaging leaking, like some of the reviewers have experienced.

Unfortunately, this concealer only has very light coverage, and doesn't cover my under eye circles at all. The formula is also quite runny, and I find that it creases, even if I set it with a powder. It is, however, very moisturising, so it helps with the dryness under my eyes, and I feel like it helps reduce puffiness a bit.

It definitely does brighten my under eyes, mostly due to the highlighter, which I apply before the concealer, as I find that applying it afterwards just rubs off what little coverage I did get from the concealer. Layering the concealer doesn't seem to do much, but I have found that I can get better coverage by painting the concealer on with the applicator, and then letting it set for a bit, before blending it out.

I have ended up using this product on days where I don't want to do my makeup, but also don't want to look awful. It brightens up my under eyes, and the concealer helps to blur redness and the appearance of acne on the rest of my face. I think I will continue purchasing this to use for 'no makeup' makeup, especially since the price is so good.

I would recommend this product to people who don't need too much coverage under their eyes.

1 of 1 people found this helpful.

Primer/ Corrector -e.l.f. -Hydrating Face Primer

on 5/21/2018 7:10:00 PM


Goes on very thick and doesn’t allow for my makeup to blend in or stick, too much silicone to be a good buy.

1 of 1 people found this helpful.

Eyeliner -e.l.f. -Cream Eyeliner - All Colors

on 5/17/2018 8:05:00 PM


This is awesome! I got it in a shade coffee and I like it the same as my MAC Fluidline and way better than Bobbi Brown Gel Eyeliner. Just toss away the brush it comes with and I promise you will be impressed.
It's very pigmented, even more pigmented than MAC or Bobbi Brown. It stays well put (same as MAC, way better than Bobbi Brown). It doesn't transfer to the lower lash line when used on the waterline.
Awesome product and 3$ price is unbeatable.

2 of 2 people found this helpful.

Lip Gloss -e.l.f. -Gotta Glow Lip Tint (all colors)

on 5/15/2018 11:29:00 PM


I got this in Perfect Berry after reading all of the good reviews and I am happy I got it.
It looks like a sheer burgundy meaning brownish red on my lips. It has a very natural finish and color. It's also moderately moisturizing. I think the packaging is pretty, I am not going to risk putting in my purse in case it breaks or the cap come off like other reviewers warned about. The actual color of the bullet reminds me of clinque's black honey lip shade.

4 of 4 people found this helpful.

Misc Beauty Tools -e.l.f. -Studio Makeup Mist & Set Spray

on 5/15/2018 8:18:00 AM


Compolitian UK had an article about best misting sprays. The matte version of this setting spray was comparable to some high end setting sprays, ranked 9 out of 10. I am not one to use a setting spray, so I decided to give this a try. $4 is a great deal at Wal-Mart, but I couldn't find the matte version.

This setting spray has a horrible mister. It releases too much product and you end up soaked like someone threw water at your face. It gave my face a burning sensation, so be careful sensitive skin people.

It also did nothing for my makeup longevity, I think partly because of the mister. I tried to use this for brushes to apply eyeshadow but it completely soaked my brushes and made the eyeshadow patchy.

I am not sure how this made it on the Cosmo UK list. Save your money.

3 of 3 people found this helpful.

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