Art of Beauty was founded in 1986 by Zoya and Michael Reyzis. They own Zoya, along with Qtica, Smart Spa and Zoom. Zoya Reyzis and her husband immigrated to the U.S. from Russia and afterward created their cosmetics company. Michael, a chemist, created "the first working fast drying topcoat and the longest wearing, toxin free natural nail polish, revolutionizing the nail industry."* Their products are available in salons and spas worldwide. Art of Beauty is headquartered in Cleveland, OH. *Company website

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496 products

2,341 reviews

75% would repurchase

Recent Zoya Reviews

Polishes -Zoya -Noah

on 8/7/2018 6:50:00 PM


Lovely! From their Fall 2016 Urban Grunge Collection, Zoya's Noah is a medium taupe shade with a yummy, creamy finish.

Excellent formula as well. Zoya is marketing this collection as having "one-coat cremes", and that's definitely true concerning Noah. This polish is in fact a one-coat wonder!

And the shade itself is so pretty and sophisticated and fun to wear. LOVE!! I'd definitely buy it again.

1 of 1 people found this helpful.

Polishes -Zoya -Nahla

on 8/5/2018 3:52:00 PM


Zoya Nahla is one of the sparkly toppers from the Summer 2018 Sunshine Collection. It is a very interesting and dazzling polish, but I would not say that it is beautiful or flattering. It has a clear base packed with gold shimmer, which shines silver at an angle (duochrome?), and has very prominent blurple and green iridescent sparkles. There is also some gold shredded and then hex glitter in there, and if my eyes can see things correctly, the iridescent sparkles are truly holographic in some lights. Very complex, as you can see, and at three coats, you can reach opacity. I stared at my nails a lot with this one, but as I said I would not necessarily call this polish flattering.

I would repurchase because it is very unique!

Polishes -Zoya -Charity

on 8/1/2018 9:38:00 PM


I'm not much of one for cool toned purplish mauve nail polishes but this had a subtle rose gold shimmer so I bit, and boy, am I glad I did! The color is much darker on than in the bottle. It's a flattering summer color on my N4 skin, with my brown hair and dark brown eyes. I think it will transition well into fall, too. I could wear this as a pedi if I wanted as it has enough punch for the toes. It's nice and opaque in one coat. It doesn't chip easily with a top coat as most of the Zoyas don't for me. I like Zoya's brush because it's not too long and the width is perfect for my nails, making it quick and easy to handle. I recommend this one to any purple/mauve polish lovers.

2 of 2 people found this helpful.

Polishes -Zoya -Kylie 1

on 7/31/2018 7:12:00 PM

I can't believe I forgot I had this...it's not like I have very many polishes.. Anyway, love pinks, this is a sheer soft pretty pink, super pretty...love!

1 of 1 people found this helpful.

Polishes -Zoya -Presley

on 7/27/2018 9:40:00 AM


Gorgeous soft smokey, mauve taupe cream. Very neutral. From Fall 2017 Sophisticates collection.

3 of 3 people found this helpful.

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