Art of Beauty was founded in 1986 by Zoya and Michael Reyzis. They own Zoya, along with Qtica, Smart Spa and Zoom. Zoya Reyzis and her husband immigrated to the U.S. from Russia and afterward created their cosmetics company. Michael, a chemist, created "the first working fast drying topcoat and the longest wearing, toxin free natural nail polish, revolutionizing the nail industry."* Their products are available in salons and spas worldwide. Art of Beauty is headquartered in Cleveland, OH. *Company website

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489 products

2,325 reviews

75% would repurchase

Recent Zoya Reviews

Polishes -Zoya -Leisel

on 5/20/2018 10:04:00 AM

I think I’ll buy 5 more of this color. In the bottle, it’s a beautiful, shimmery warm lilac. I could tell just by looking that it would be too sheer, but I bought it anyway because the color was so pretty. Once I tried it, it seemed I needed at least 3 coats to build up any color....but then I tried it over one coat of more dense shades....solid, shimmer, or frost, no matter....bright pinks, purples, lavenders, reds, even a champagne frost. As the second coat, it transforms any shade into gorgeousness!

My favorite way to wear it is over one coat of OPI Pink Flamenco, then apply clear topcoat. Wears well, though for me that means only a few days, since my job requires a lot of hand washing. But I’m definately going to buy this color again, and probably several bottles if I can find it. Highly recommended.

2 of 2 people found this helpful.

Top/Base Coats -Zoya -Sparkle Top Gloss

on 5/8/2018 8:41:00 PM

It's a pretty top coat. It adds a bit of delicate shimmer that is mostly noticeable over cremes; I don't really notice that it shows over shimmers, holos or pixie dust (texture) polishes.
Sparkle gloss was gifted to me and I like it, as with all Zoya polish the formula is stellar on me.
However, it isn't special enough to buy again.

Polishes -Zoya -Midori

on 5/6/2018 6:33:00 AM


Gorgeous frog-grass green with tiny, fine, gold shimmer. Opaque in two coats, applies very easily, great consistency.

3 of 3 people found this helpful.

Polishes -Zoya -Rebel

on 5/2/2018 6:01:00 PM


Zoya's glitter nail polishes (or metallic, as they call this finish) are the only glitter nail polishes I will bother with. Completely opaque in two coats, not chunky or gloopy, and practically as easy to remove as a standard polish. Rebel is a cute spring/summer shade - bright turquoise yet very wearable. It lasts me around 6 days, which is about the maximum wear I can get out of any nail polish, so that's very good. The brush is easy to work with, and the formula is very quick-drying. Very pleased with it! So far I've only tried polishes with this finish (this one as well as Hudson, a lilac version), but they've made me want to try more polishes from this brand. They have so many shades that are right up my alley, too!

+ Cruelty free
+ Vegan
+ 10 free
+ Opaque
+ Good, no mess brush
+ Dries quickly...

- ...almost a little too quickly, especially during the summer when the temperature is higher

2 of 2 people found this helpful.

Nails -Zoya -Remove + Nail Polish Remover

on 4/27/2018 8:50:00 PM


After years on waiting on splurging for this nail polish remover, I caved in. First the dispenser bottle has been the best I have come across. My current bottle is several years old, I just refill with Zoya Remove + as needed. This gets through every polish with ease. Even glitters (but to save this I do use plain acetone foils to remove glitters). These remover does not strip the nature oils from nails. I find since using Zoya Remove my nails peel less. Pleasant scent.

1 of 1 people found this helpful.

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