Wet 'n' Wild

Wet'n'Wild is a cosmetics company founded in 1979 in Brooklyn, NY. It began by selling lipsticks and nail polishes for 99 cents, (a price that remains the same today). It relocated to Los Angeles in 2003 and is currently the #1 value brand in the United States. A mostly vegan, cruelty-free beauty company, it has over 90% brand recognition in the U.S. It is owned by Markwins International.

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1,211 products

26,801 reviews

76% would repurchase

Recent Wet 'n' Wild Reviews

Polishes -Wet 'n' Wild - 2% Milk

on 10/18/2017 4:23:00 AM


I bought 2% Milk about 9 months ago, but as I mainly wear mid-to-darker polishes, it has been untried until now. I had a very important interview coming up, so I decided to wear something subtle and remembered buying this polish.

This polish is very sheer, but it is not streaky, which means you can apply as many coats as you desire depending on the opacity you want to achieve. If you are looking for 'Your Nails But Better' polish, this is the one for you. However, I hate that sort of look, so I kept on piling on the coats in a hope to transform it into a flattering, nude polish. This has not happened. Even after 4-5 coats (sorry, I lost count), I could still see my Visible Nail Line. Moreover, where my hands have a pink undertone, the light and clean look of this polish made my hands look grubby.

I cannot speak for the overall longevity, as I hated this polish so much on me that I took it off after 30 mins. Never to be worn again.

I can absolutely see why so many people like this polish, and I wouldn't discourage anyone trying it, but it is not for me.

1 of 1 people found this helpful.

Lipstick -Wet 'n' Wild - Mega Last in Cherry Bomb 918D

on 10/18/2017 12:37:00 AM


On my second tube of this color. Love it!!!

Foundations -Wet 'n' Wild - Coverall Cream Foundation

on 10/17/2017 3:17:00 PM


I forgot how much I love this foundation. When it stopped being sold in stores (replaced by the PhotoFocus line) I thought it'd been discontinued. I was as sad as it's possible to be about a makeup item being phased out. Then I realized that this product is still on Wet n Wild's website but I was hesitant to purchase. I'm weird when it comes to online shopping and try to avoid purchasing things online at all costs. After trying a few other foundations though (drugstore and high end) and not being impressed with any of them, I decided it was time to bite the bullet and re-up on my HG foundation.

When this came in the mail and I opened the box, I was a little disappointed right off. The packaging seems smaller to me for some reason. But there's always been 1fl oz of product, so maybe they just made the squeeze tube itself smaller? It may just be me, but if you get this and wonder if they're selling less product for the same price, they're not.

Speaking of the packaging... this is my favorite packaging for foundation ever. I had a bad experience with a drugstore foundation that comes with a pump, which makes me appreciate the fact that this comes in a plastic squeeze tube, even more than I did before. Yeah this foundation is pretty cheap ($3.99), but you'll never have to worry about crappy packaging malfunctioning, because this product is packaged like a dream. You can get every last bit of the product out too, which is important to me.

Onto the foundation itself. The shade range is terrible as a whole, but 815 Fair matches me perfectly. I have "normal" skin... gets slightly oily in the summer, slightly dry in the winter, and is slightly breakout prone year-round. This stuff just works. With or without a primer... with or without a setting powder... it lasts all day. It's so low maintenance. I saw a reviewer below me talk about how bad this smells and I completely disagree. I don't notice a scent to this at all.

This foundation isn't too liquid-y at all. It's a cream foundation that blends easily, doesn't get soaked up in your blending sponge too badly, and provides medium to full coverage depending on how much product you use and what look you're going for. The finish isn't matte and it isn't dewy. It looks like natural, flawless skin. I've never broken out from this stuff. When I got it in the mail and put it on again I could've cried. My skin looks beautiful again (the other foundations I was testing out over the past 6 months or so left much to be desired.)

Since this stuff is so cheap, I'll probably buy 10 tubes next time I place an order. I've tried out lots of foundations in my day, and nothing compares to this one.

4 of 4 people found this helpful.

Foundations -Wet 'n' Wild - Photo Focus Foundation

on 10/17/2017 12:32:00 PM


This foundation is good for an everyday/weekend look

Has good coverage, but is quite "paint" like. Can be built up

I found it quite drying on my skin, so I did the ol' Wayne Goss trick & put in 3-4 drops of oil and mixed it well (to the entire bottle!)

Made a huge difference! Not bad for the price!

1 of 1 people found this helpful.

Lipstick -Wet 'n' Wild - Megalast Matte Lip Color

on 10/17/2017 3:44:00 AM


Finally! A budget-friendly, comfortable matte lipstick for those with (severe) dry lip.

To be honest, I was on a whim with their quality at first, and I was sure that most people do. There was no doubt to think like such when us, as a consumer, saw their cheap-and-fragile packaging, and their lower-than-average drugstore price tag (their price in Thailand ranges from USD 2-4). With that being said, I instantly judged WnW's quality to be just mediocre.

Again, I bought it because of the hype. I saw so many good reviews both on Facebook and Youtube channels, hence I was intrigued to try. There was no harm trying cheap drugstore makeup, because if it didn't work then I'd just get rid of it. My heart would not be broken.

The result was... I was so satisfied with their quality, and especially with this such affordable price.
They had good pigmentation and they didn't dry my lip crazy like some other high-end matte lipsticks, such as MAC. I first got my hand on "Spiked with Rum" (a deep mauve), then "Bare it All" (a perfect pink nude which becomes one of my favorite everyday-to-go lipsticks), and "Mochalicious" (warm brown, cocoa color, also one of my favs).
They were all comfortable to wear. I have dry lip, so you can trust me when I stress which matte lipstick is "comfortable".

The only issue I have is their packaging, the cap is fragile and is easily to break and fall out. I need to take care of these babies really well when I put them inside my bag. But so far, they are still in good shape.

So overall, nice pigmentation, comfortable to wear, longevity is on par to many high-end brands, wide range of color selection, very affordable. Although the packaging is their only con, yet I don't really mind much.


3 of 4 people found this helpful.

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