wet n wild

Wet'n'Wild is a cosmetics company founded in 1979 in Brooklyn, NY. It began by selling lipsticks and nail polishes for 99 cents, (a price that remains the same today). It relocated to Los Angeles in 2003 and is currently the #1 value brand in the United States. A mostly vegan, cruelty-free beauty company, it has over 90% brand recognition in the U.S. It is owned by Markwins International.

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1,236 products

27,305 reviews

75% would repurchase

Recent wet n wild Reviews

Lip Liners -wet n wild -Perfect Pout Gel Lip Liner

on 6/20/2018 7:34:00 AM


Super inexpensive (around $3) at Walgreeens and they go on super easily and smoothly. I got shade 654C "Never Petal Down" - the palest pink I could find but it is still kinda bright. I like these alot so far. Wish they had a true nude/neutral and a very pale pink (ballet slipper) one.

Lipstick -wet n wild -MegaLast Metallic Liquid Catsuit Liquid Lipstick

on 6/20/2018 7:32:00 AM


Bought 2 of these (2 for $10 at Walgreen's) in a Red and a Coral/Nude for my 13 year old
She LOVES them - same manufacturer as Kat Von D and a fraction of the price. Highly pigmented and long lasting. (The red one - can stain).

A great value. She claims they last a long time and do not migrate.

Lip Liners -wet n wild -#666 liner

on 6/20/2018 1:23:00 AM


I bought this after seeing many positive reviews. I find it to be below average- mines in the trash after trying it for a few weeks... its got a strange muddy color, and very waxy texture. Yuck.

1 of 1 people found this helpful.

Eye Primer -wet n wild -PhotoFocus Eyeshadow Primer

on 6/19/2018 5:16:00 PM


100% best eyeshadow primer out there.
Miles better than urban decay, art deco and benefit (stay don't stray) plus at a fraction of the price. A real steal!
Holds eyeshadow in place all day, literally 24 hours, no creases at all. Love it :)

3 of 3 people found this helpful.

Primer/ Corrector -wet n wild -Photofocus Natural Finish Setting Spray

on 6/18/2018 1:22:00 PM


The spray mist could be finer. It could be a teensy less dewy looking. BUT... I brought this on a cruise in the Caribbean where it was hot and HUMID AF. I would put my makeup on... no primer. No eye primer. Just foundation, eye shadow, blush, lipstick, waterproof mascara. I would spray this 2 times over my face and my makeup lasted THE WHOLE DAY, even lasted through snorkeling pretty well. I simply cannot complain about the spray when it works in the most jungle-like conditions.

2 of 3 people found this helpful.

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