Marisa Shipman is the founder and CEO of The Balm. The makeup company is based in San Francisco, CA and launched in early 2004. They are known for their multi-tasking cosmetics and have a complete line of face and hair care formulas.The Balm products are now available in more than 100 nations around the world.

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151 products

3,800 reviews

77% would repurchase

Recent TheBalm Reviews

Bronzers -TheBalm -Bahama Mama Bronzer, Shadow & Contour Powder

on 4/18/2018 8:22:00 AM


This is the best matte bronzer I've used. I love that I can use it to contour or for a simple perk in my complexion without all of the shimmer, glitter and sparkles of other bronzers. It's great that there is no orange undertone, this is a true brown matte bronzer. Perfect for medium dark skin! My only issue is the cardboard packaging, it's just not a great way to wrap a cosmetic product. If you can get over the price, I highly recommend!

2 of 2 people found this helpful.

Highlighters -TheBalm -Mary-Lou Manizer

on 4/17/2018 4:35:00 AM


This was my first highlighter. I still love it. The shade is a true champagne. The formula is beautiful, creamy, without any glitter particles and does not emphasize texture. It can be built up to be very blinding. I would definitely recommend this.

4 of 4 people found this helpful.

Eyeliner -TheBalm -Mr. Write (Now) in Scott B. Bordeaux

on 4/13/2018 5:56:00 PM


I read reviews of this liner *after* I ordered it, so I expected that I'd wasted my money.

I don't know if I just happened to get a "good one," or if the Texas weather did something to this pencil, but I'm pleasantly surprised.

I have insanely oily skin, so that may be the difference, but Scott B. glides smoothly onto my lids, and delivers a good, though not intense, amount of pigment. As for color: Scott B. is on the browner side of burgundy; on me it registers as a dark brown with the tiniest hint of red that "pops" my green eyes, without giving me that dreaded "conjunctivitis look."

I might actually buy this one again, since I haven't been able to find a burgundy pencil liner from any other brand.

Tinted Moisturizer -TheBalm -BalmShelter Tinted Moisturizer


After dumping the foundation I was just using a little bit of concealer every day. As the spring approached I started digging the evened out healthy skin look. My skin is oily and has hyperpigmentation which makes it appear dull, but this stuff turned out to be everything I was looking for plus even more. It is super easy to apply, makes my skin naturally glowy and hides hyperpigmentation. Even if it wears off during the day it doesn't start caking like foundation would. I apply it over a light gel moisturizer using my hands or a damp sponge and set it with a satin finish loose setting powder and my skin looks great the whole day!! I don't know the reason behind it but this tinted moisturizer also makes my breakouts calm down during the day and reduces redness a lot (maybe because my skin reacts really well to mineral makeup). Would I recommend it? Really depends on what you're looking for but if you're someone like me who used to have acne and is left with hyperpigmentation and/or has some skin issues that are not that severe (even dryness) and you just want the my-skin-but-better-look (plus you maybe forget to use sunscreen like I do), then try it out.

EDIT: OMG I HATE the fact that I have to change this review but I gotta say that even though I still love the way it looks and calms my redness I have to stop using this cause it clogs my pores like crazy! Maybe it's too heavy for my oily skin. I used it like 3x and my skin became super bumpy and it's usually very smooth and I don't have much to pick on but after those 3 days my skin was something Dr Pimple Popper would have a lot of work on. I gave it a break hoping it was from something else and used it again but the same thing happened :(

2 of 2 people found this helpful.

Blush -TheBalm -Frat Boy

on 4/8/2018 8:20:00 PM


I LOVE theBALM. I think it's one of the best and underrated companies out there--products are consistently good and I love the cheeky packaging. I especially love that the company does not use talc and paraben in their blush/power/highlighter/eyeshadow products but found that they instead contain PTFE (aka TEFLON-- Yes. THAT Teflon). Why?

Love this creamy matte pink blush (dusty rose with the slightest hint of coral hue) for a natural flush look that doesn't have glitter that accentuate pores or imperfections. This product looks NATURAL, pigmented, buildable and has an amazing staying power on my NC10/15 combination skin. This color seem pretty neutral, so I imagine it would be universally flattering for different skintones. They're also quite generous with this product, so I imagine it would last me over a year even with daily use.

Would not repurchase, however, until the company takes out teflon from their products and that's too bad, because I'm a HUGE, HUGEEEEEEE fan of the company and their products.

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