Originally founded by Eugene Rimmel in 1834 as a perfumery in London, Rimmel Cosmetics has gone on to become popular worldwide. Eugene was a pioneer in developing personal hygiene products like mouth rinse and pomade. After inheriting Rimmel's beauty empire in 1887, his two sons expanded on their fathers success internationally as they developed new color lines focusing on eye-enhancing products, most notably, Rimmels famous mascaras. In 1996, the company was aquired by Coty Inc. and is currently Britain's best-selling makeup brand. It can be found in 40 countries worldwide, and the brand prides itself on creating affordable, contemporray, cutting-edge makeup.

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1,059 products

32,119 reviews

66% would repurchase

Recent Rimmel Reviews

Lip Liners -Rimmel -1000 Kisses Stay on Lip Liner - Wild Clover


This liner is the best! It's smooth, creamy, but firm enough & it applies really well. I have very fair, coolish-neutral skin tone and this color matches my natural lip pigment almost perfectly in a MLBB way. I use liner under so many different pink and nude lipsticks & lip glosses. It's like the Goldilocks of lip liners and it's hard to believe it cost less than 5 bucks. I have one in my makeup kit & another one I keep in my purse. I highly recommend this. At its price point, it's a steal!

2 of 2 people found this helpful.

Liquid -Rimmel -Lasting Finish Breathable Foundation

on 3/18/2018 2:28:00 AM


If you want a skin but better foundation, get this. This is a light to medium foundation. Ever since I purchased this foundation, I have been reaching this ever since. It doesn't oxidize on me. Doesn't break me out. Even after hours of application, my skin looks great. The breathable concealer is also great. I freaking love this foundation. HG all the way.

2 of 2 people found this helpful.

Eye Shadow -Rimmel -Magnif'eyes mono eye shadows

on 3/18/2018 2:03:00 AM


Packaging is dangerous, no safety seal leads to potential contamination or bacteria. Color payoff is garbage, I got the “holo” shade blushed orbit. Looks textured and pasty on skin. No thanks, I’ll be passing in the future.

1 of 1 people found this helpful.

Liquid -Rimmel -Match Perfection

on 3/18/2018 12:09:00 AM


I haven't seen a ton of reviews on this product but I actually love it! I tried it when another product turned disastrous so I was skeptical. It's a little thinner to apply and might have a slight smell but those are easy to get past. It applies pretty smoothly using a beauty blender and is buildable. It seems to stay on for 6ish hours which isn't bad! I get a little shiny on my nose and forehead but that's always been an issue for me. Overall, great product!

1 of 1 people found this helpful.

Polishes -Rimmel -60 Seconds Nail Polish


My main issue with this product is that this certainly doesn't dry in 60 seconds as the name would make customers believe. The several times I have used these products (hoping it was just a bad batch), I have always experienced the polish failing to pass the finger print test. I've tried using less coats of the polish itself, changing drying conditions, not using a base coat, not using a top coat, scrubbing my nails before using it - nothing would change the fact that this product has never managed to dry on my nails. I always find myself testing it by lightly pressing it with my finger, only to have it slide of my nail as though it were a really bad peel off base coat. I really wouldn't recommend using this product unless you're extremely desperate.

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