Originally founded by Eugene Rimmel in 1834 as a perfumery in London, Rimmel Cosmetics has gone on to become popular worldwide. Eugene was a pioneer in developing personal hygiene products like mouth rinse and pomade. After inheriting Rimmel's beauty empire in 1887, his two sons expanded on their fatherű€™s success internationally as they developed new color lines focusing on eye-enhancing products, most notably, Rimmelű€™s famous mascaras. In 1996, the company was aquired by Coty Inc. and is currently Britain's best-selling makeup brand. It can be found in 40 countries worldwide, and the brand prides itself on creating affordable, contemporray, cutting-edge makeup.

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1,066 products

32,334 reviews

66% would repurchase

Recent RIMMEL Reviews

Mascara -RIMMEL -100% Waterproof

on 11/15/2018 6:58:00 AM


I bought this on a whim at the airport as I needed a waterproof mascara and had very low expectations because I normally only use high end mascaras. However, I was pleasantly surprised by how good it was. It is definitely not a mascara that gives you a dramatic look but I really like it because it's not clumpy at all, it's not one of those wet mascaras, I love the brush and the fact that it can hold a nice curl without weighing down my lashes. I also found it to be waterproof enough for my purposes. Basically it's a lightweight mascara that does not clump, which is what I like. When I apply it with my DiorShow maximizer primer it looks great, curled individual lashes with not clumps at all.
So the bottom line is, it's a good mascara if you don't like wet heavy mascaras that give you a dramatic look, this is pretty decent for its low price. Finally, I find it very easy to apply as the product does not smear all over your eyes and I get the nice lash look that I like. As a point of reference, to me the best mascara I have come across is Lancome Hypnose custom wear, which I use if I want a more dramatic look and always have in my cabinet.

3 of 3 people found this helpful.

Concealers -RIMMEL -Match Perfection Concealer [DISCONTINUED]

on 11/13/2018 11:15:00 PM


I'm very upset that this is discontinued. LOVED this concealer. Every time I find one I love, it vanishes. Very irritating.

1 of 1 people found this helpful.

Eyeliner -RIMMEL -Exaggerate Liquid Eye Liner

on 11/13/2018 6:22:00 AM


overall: 8.5/10

This eyeliner is really great. It's not bulletproof - it will smudge on oily lids after a long day, but this only happens to me if I apply it very thickly. I like the felt tip, it hasn't frayed or changed shape and I've been using this liner for a while. It's super cheap and having used Rimmel I couldn't justify stumping up for a high end liquid liner again.

1 of 1 people found this helpful.

Brows -RIMMEL -Brow This Way Highlighting Pencil

on 11/10/2018 2:30:00 PM


This is a soft chubby pencil in a champagne shade for highlighting / defining your brow bone. I have also used it on the inner corners of my eyes and like how easy it is to control the amount used there with this type of product. Not too much else to say about this, it’s affordable, quick and easy to use.

1 of 1 people found this helpful.

Concealers -RIMMEL -Wake Me Up Concealer

on 11/10/2018 11:54:00 AM


This was an impulse buy because it was highly raved by the beauty community before!
I use 010 ivory and I'm roughly an NC25-30 skin tone.

This brightens my undereye area quite well. To start off with I don't have extreme dark undereye circles, but it just looks dull and I have slight blue veins which I would like to cover.

Typically I first use the LA girl red colour corrector lightly, before using this concealer and I find that it covers decently with one light layer of it. It does not sting my undereye area, which was what happened for my experience with Maybelline Instant Age Rewind concealer (and that was highly raved!!!!!)

I set this with the Essence translucent fixing compact powder lightly and this lasts me for a good 7-8 hrs which is a typical working day for me. It doesn't crease, and while taking photos I also found that it gives a nice glowy sheen for my face overall. I'm not entirely sure if it has specks of shimmer like it has in the foundation line, but it's not visible at all to me when I look it up close into the mirror.

The applicator is a typical doe foot one and deposits the right amount for my undereye area.

Overall I'm feeling okay about the product, but I'm not sure if I would go back to repurchase it again even though its quite affordable. For me its a nice change as for a long period of time I always liked the matte look in order to last, but it's nice to see a change for that fresh, healthy, glow look for an everyday look and I do find myself reaching this product more.

I think this is great for users who don't have extreme undereye circles, even for students on a budget and you have not a lot to conceal, simply because it does its job, and hasn't broke me out at all. If your undereye area is problematic, you're definitely better off to save this cost and rather invest in a product that could potentially be pricier but effective.

Hope this review helps!

1 of 1 people found this helpful.

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