Originally founded by Eugene Rimmel in 1834 as a perfumery in London, Rimmel Cosmetics has gone on to become popular worldwide. Eugene was a pioneer in developing personal hygiene products like mouth rinse and pomade. After inheriting Rimmel's beauty empire in 1887, his two sons expanded on their fatherû€™s success internationally as they developed new color lines focusing on eye-enhancing products, most notably, Rimmelû€™s famous mascaras. In 1996, the company was aquired by Coty Inc. and is currently Britain's best-selling makeup brand. It can be found in 40 countries worldwide, and the brand prides itself on creating affordable, contemporray, cutting-edge makeup.

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1,052 products

32,007 reviews

66% would repurchase

Recent Rimmel Reviews

Mascara -Rimmel -ScandalEyes Retro Glam Mascara

on 12/18/2017 12:10:00 PM


This mascara makes my eyelashes look HUGE, long, thick and doll-like, which I really look for on a mascara. The brush is amazing (like the one in Better than sex) but sometimes I ended with mascara inside my eye or in my contact lenses which is horrible.
It stays on all day, even as months pass it keeps the same quality.
My only complain is that is smudges... Because of the type of contact lenses I use, every mascara I've tried smudges and I hate that. But this one is really really good all things considered.

1 of 1 people found this helpful.

Liquid -Rimmel -Stay Matte Liquid Mousse Foundation


Complete waste of money. It is cakey and looks grey on my skin.

Liquid -Rimmel -Last Finish 25 hr with Comfort Serum

on 12/17/2017 6:18:00 PM

it was not long lasting but the trick to make it long lasting is to put on one layer...let it dry for a few minutes then put on another layer...

Foundations -Rimmel -Wake Me Up Foundation

on 12/17/2017 9:07:00 AM


I used to really like this foundation when I was in high school, but I've recently tried it again and it doesn't really offer the coverage I want. It's ligh-medium coverage, but even with 2 layers you could still see my imperfections underneath so I would have to go with a concealer after. This foundation has a little bit of sparkles but it's not too noticeable and it does make your skin look glowy and awake. I have oily skin so this foundation can look really oily after a couple hours, but once set with powder it's good. Even with powder I still do get oily, but it's because I have really oily skin. Overall it's a good foundation but the coverage isn't how I like my foundations to be.

Highlighters -Rimmel -Good to Glow in 03 Soho Glow

on 12/16/2017 5:05:00 PM


This is like a moisturiser with a very subtle pearly glow. It doesn't work as a highlighter on my very fair skin as it is darker than my skin. I then tried mixing it with my sunscreen. This gave me a nice bit of natural colour like I'd just gotten a nice golden tan. The scent I love, its very very light and smells just like the beach! But will never use this product again as it clogged my pores soooo bad. From using ONE time, three days later I STILL had this shimmery beige colour coming off on my toner pad all over my face. Worse, I had see darker shimmery beige clogs dots all over my nose where the product had sunk into my pores with clogged product that even a scrub and washing my face 6 times couldn't remove (I wash twice a day). As the product is darker than my skin, those pores looked gross. I had to go get extractions and she said "what have you been using?? Its like little shimmery thick plugs coming out or your nose. Ugg! Never again.

2 of 2 people found this helpful.

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