Originally founded by Eugene Rimmel in 1834 as a perfumery in London, Rimmel Cosmetics has gone on to become popular worldwide. Eugene was a pioneer in developing personal hygiene products like mouth rinse and pomade. After inheriting Rimmel's beauty empire in 1887, his two sons expanded on their fatherû€™s success internationally as they developed new color lines focusing on eye-enhancing products, most notably, Rimmelû€™s famous mascaras. In 1996, the company was aquired by Coty Inc. and is currently Britain's best-selling makeup brand. It can be found in 40 countries worldwide, and the brand prides itself on creating affordable, contemporray, cutting-edge makeup.

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1,048 products

31,940 reviews

66% would repurchase

Recent Rimmel Reviews

Brows -Rimmel - Brow This Way - brow styling gel

on 10/19/2017 1:21:00 PM


Rimmel finally changed the brush! I was using this in "Medium Brown" and decided I needed a lighter shade, so I recently purchased this in "Blonde". The packaging said "Improved" on the front, and when I opened my tube, I was pleasantly surprised to find a longer/slimmer wand versus the awkward short/fat wand this used to have (and others on here have complained a lot about!). I was also worried the "Blonde" shade would be too light for my dark blonde hair/brows, but it's actually the perfect taupe, that allows me to skip pencil lining, because it fills in my brows nicely. I have always liked the formula, nicely pigmented, holds brows in place without being ridiculously stiff...and of course the price is awesome ($3.97). Will always repurchase!

Eyeliner -Rimmel - ScandalEyes Waterproof Gel Eyeliner Pot


Product when I bought it was really dry and clumpy. It was really hard to get anything on the brush. God, I really wanted this to work because I always love Rimmel but it's so bad. I've tried to put eyedrops in it so that it wouldn't be as dry – still so hard to apply.
You also get very little product compared to other gel eyeliners at this price point like ELF and Maybelline.

Mascara -Rimmel - Scandaleyes Volumeflash

on 10/18/2017 12:34:00 AM


Been using this with the same brand in the black tube. Amazing!

Mascara -Rimmel - ScandalEyes Retro Glam Mascara

on 10/18/2017 12:28:00 AM


I love this mascara!!! I'm on my third tube and my bff uses it too.

Lipstick -Rimmel - Lasting Finish by Kate Moss - 08

on 10/17/2017 12:11:00 AM


One of my HG drugstore lipsticks for sure. I have been using this on a regular basis since the day it came out. For reference my skin tone is NC30-35 with strong yellow undertone.

This is the perfect everyday pinky/mauve lipstick and I can see this compliment so many different people. I feel like this is a perfect color dupe for MAC Cosmo in Amplified and that used to be my everyday lipstick before I discovered this drugstore gem. Formula wise not an exact dupe - MAC Cosmo is a bit more pigmented and creamier. But this has the perfect consistency and feels more lightweight and has decent staying power. I also love the packaging - so sleek and chic, like Kate herself. The only thing I am not so crazy about is the fake citrus scent but I am more than willing to put up with it for the gloriousness of this lipstick.

Two thumbs up from me. Will recommend to everyone!

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