Originally founded by Eugene Rimmel in 1834 as a perfumery in London, Rimmel Cosmetics has gone on to become popular worldwide. Eugene was a pioneer in developing personal hygiene products like mouth rinse and pomade. After inheriting Rimmel's beauty empire in 1887, his two sons expanded on their fathers success internationally as they developed new color lines focusing on eye-enhancing products, most notably, Rimmels famous mascaras. In 1996, the company was aquired by Coty Inc. and is currently Britain's best-selling makeup brand. It can be found in 40 countries worldwide, and the brand prides itself on creating affordable, contemporray, cutting-edge makeup.

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1,059 products

32,193 reviews

66% would repurchase

Recent Rimmel Reviews

Eyeliner -Rimmel -Exaggerate Eye Definer (All Colors)

on 5/24/2018 2:42:00 PM


I am reviewing 2 colors. (I normally use Tom Ford ONYX eye definer ($36)). I didn’t want to use my “good” MU because a few days ago I had to use drops for pink eye & im sup to use them for one more day so I looked my collex for an old liner I can use & replace when I’m all well again.i won’t replace his liner in blackest black. It’s awful it is like light grey. It’s Smudgy not that sex kitten look more like I used a bad product that traveled all over my lids. The Nude is HG I buy those all of the time (dupe for MAC chronograph pencil!!) But the blackest Black is TERRIBLE! I’ll stick w my TF$ but I’m getting a TF$ dual ended pencil w white on one side + nude on the other side will prob replace my rimmel nude rimmel liners. The blackest black I can’t wait to throw away and get rid of this dang pink eye it’s almost gone. The black makes my eyes itchy. Grade (nude) A- 5/5 Grade (blackest black): F— I would of five this 0/5 if i had the option.

Polishes -Rimmel -Lasting Finish Pro

on 5/24/2018 4:40:00 AM


Love this polish. I just wish there more shades.
The brush is great and makes applying so easy.
It lasts a good amount of time too.
My favorite shade is Steel Gray.

1 of 1 people found this helpful.

Liquid -Rimmel -Lasting Finish Breathable Foundation

on 5/23/2018 11:15:00 PM


Really good.

Pressed Powders -Rimmel -Stay Matte Pressed Powder

on 5/21/2018 4:24:00 PM


I was a Bobbi Brown sheer finish pressed powder loyal fan for 10 years. Due to the rising costs of the Bobbi Brown products I seeked a more economical option for daily use. Thats when I came across the Rimmel stay matte powder. It is a great daily substitute to the Bobbi brown sheer finish pressed powder & has a good matte finish. It is not heavyweight on the face but gives a good even tone coverage & sets in my clinique foundation well.I will highly recommend this product & I will be buying again. The packaging is not fancy & it does not include a powder sponge or brush or a mirror. I use my Bobbi Brown powder sponge with it. The price is good for a great product. I used Bobbi Brown Sheer finish pressed powder in number 6 which matched my skin tone & I found the Rimmel stay matte pressed powder in sandstorm to be comparable & matches my skin tone well. I love that the Rimmel stay matte pressed powder is so widely available compared to Bobbi Brown products, it can even be found in pharmacies.

4 of 4 people found this helpful.

Lipstick -Rimmel -Moisture Renew - Rose Blush

on 5/20/2018 12:38:00 PM


I discovered this shade when there was a super sale at Walgreens. Wow the color is perfect for my light skin and blonde hair. It gives me that right pop of color that makes me look awake and fresh!! I’ve been looking for a replacement lipstick for a long time, mainly because when I find one I love, it’s discontinued shortly thereafter. So in this case, I’m not taking any chances, I’m stocking up!! By the way, on me it’s a corally rose, not too light or too dark. PERFECT!!

2 of 2 people found this helpful.

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