Originally founded by Eugene Rimmel in 1834 as a perfumery in London, Rimmel Cosmetics has gone on to become popular worldwide. Eugene was a pioneer in developing personal hygiene products like mouth rinse and pomade. After inheriting Rimmel's beauty empire in 1887, his two sons expanded on their fatherû€™s success internationally as they developed new color lines focusing on eye-enhancing products, most notably, Rimmelû€™s famous mascaras. In 1996, the company was aquired by Coty Inc. and is currently Britain's best-selling makeup brand. It can be found in 40 countries worldwide, and the brand prides itself on creating affordable, contemporray, cutting-edge makeup.

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1,074 products

32,368 reviews

66% would repurchase

Recent RIMMEL Reviews

Lipstick -RIMMEL -Lasting Finish Matte Lipstick by Kate Moss - 107

on 3/16/2019 7:47:00 AM


107 is a deep burgundy/wine or deep berry red shade. i like this shade lots. so happy that i bought it.

1 of 1 people found this helpful.

Concealers -RIMMEL -Stay Matte Dual Action Concealer

on 3/15/2019 11:46:00 AM

Unfortunately, this did nothing for me. It didn't cover blemishes, or help shine. ELF Camouflage does a much better job!

1 of 1 people found this helpful.

Liquid -RIMMEL -Lasting Finish Breathable Foundation

on 3/15/2019 11:36:00 AM


I'm sure a lot of people are hating this foundation. Especially those who either need or desire a ton of coverage. This will not deliver. What this is, is a light to medium foundation with SPF. Probably more leaning towards light coverage. I have this is Soft Beige and I originally did not like it, and I put it into my declutter box. Then after a month or so, with the help of the Internet, I discovered middle aged women who were gearing towards a more simple routine, with lighter coverage and fewer products. I started to streamline and found that my comprehensive Korean skincare routine has really improved my skin over the past few months and I need a lot less coverage than I used to. This is more of a European or French way, which is actually quite similar to the Asian beauty routine/aesthetic of putting all the time and money investment into skincare so that you can keep your makeup very simple. So anyway, I was putting together a bag of stuff for friends, and I found this product in the declutter box. I decided to give it another try, and this time I find that it is just what I'm looking for. This foundation and a little bit of concealer gives me believable, pretty looking skin without too much coverage. I like that it includes SPF so I don't have to layer a sunscreen underneath, although I would if it were very sunny or I was planning to be outside that day. I am not in love with the giant doefoot applicator, but I don't hate it either. At least it allows me to keep my fingers clean. So in conclusion, I will say that I like this foundation and I may or may not repurchase.

2 of 2 people found this helpful.

Foundations -RIMMEL -Wake Me Up Foundation

on 3/14/2019 10:08:00 PM


I bought this a while ago, one day I applied it for the first time and I don't know what happened but my skin looked so dry, very very dry indeed
I'd avoid if you have very dry skin

1 of 1 people found this helpful.

Lips -RIMMEL -Lasting Finish Lipstick

on 3/12/2019 3:38:00 PM


I have Heather Shimmer (browny pink) and Amethyst Shimmer (muted purply-pink). Both have a pretty glossy, lightly shimmery finish. The colours are very pretty, Heather being quite natural looking and Amethyst being a little bolder but wearable.
Applying the lipsticks is fine, they go on very softly and are reasonably bold, but bleed a little bit, so don't expect razor-sharp precision without a liner. However, the moisturising illusion totally wears off within a few hours, at which point my lips looked quite shrivelled! Lip balm is a must before you apply. The lipstick also transfers easily but is quite long wear regardless.
I bought these in a third-off sale. I do not think I would want to purchase these full price- I'd rather go hunting for something a little better quality. But they were a good buy for £3.30!

2 of 2 people found this helpful.

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