Originally founded by Eugene Rimmel in 1834 as a perfumery in London, Rimmel Cosmetics has gone on to become popular worldwide. Eugene was a pioneer in developing personal hygiene products like mouth rinse and pomade. After inheriting Rimmel's beauty empire in 1887, his two sons expanded on their fatherű€™s success internationally as they developed new color lines focusing on eye-enhancing products, most notably, Rimmelű€™s famous mascaras. In 1996, the company was aquired by Coty Inc. and is currently Britain's best-selling makeup brand. It can be found in 40 countries worldwide, and the brand prides itself on creating affordable, contemporray, cutting-edge makeup.

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1,061 products

32,222 reviews

66% would repurchase

Recent Rimmel Reviews

Polishes -Rimmel -60 Seconds Nail Polish

on 7/15/2018 1:00:00 PM


I bought Coralicious,which as the name suggests is a lovely summery coral colour. What I found is the consistency was much thinner and the colour less intense than normal nail polish, in effect a watered down version but the drying time is not much faster and certainly not 60 seconds.

Not one would buy again

Lipstick -Rimmel -Lasting Finish Matte by Kate Moss - 104

on 7/14/2018 6:00:00 PM


My perfect my lips but better lipstick, my go to one I love it !!
Have a nice fragrance, applies evenly not too creamy not matte its kinda of velvety color.
It wears a long time but not long lasting as it claims to be but I am ok with it!
Also tye price is very convenient. xo

1 of 1 people found this helpful.

Lipstick -Rimmel -The Only One-Matte

on 7/14/2018 7:24:00 AM


I bought two ,200 salute and 700 trendsetter as the Color appealed to me . I don’t really care whether it was matte or satin but this does dry down to a comfortable velvet finish . I seldom buy lipstick because I don’t really wear them . But I had good experiences with another rimmel range of lipstick ( discontinued ) and thought this looked similiar. My main gripe is that is feathers , upon application . I don’t have dry lips etc but it just does not seem to apply evenly , leaving obvious weird areas / lines which are not painted. Even second or third coats don’t really help because it creates other holes. The next issue I have is that it makes my lips look very fragile and thin , accentuating lines that I never knew existed . I now use this under a gloss ,so that I can enjoy the Color (which is a tad too nude for me ) and yet have lips that look more plump.

1 of 1 people found this helpful.

Pressed Powders -Rimmel -Stay Matte Pressed Powder - 004 Sandstorm

on 7/13/2018 10:29:00 AM


Bought this in Sandstorm. the shade is like Estee Lauder Dbl wear powder in sand but about 2 shades darker. Does not leave skin looking dull like most drugstore powders as a matter of fact if you put this on with a puff it's super similar to edlw dbl wear powder, just not as thick. Comes out with more a Mac type finish with a puff. (Which is a good thing.) Looks great in photos. Zero flashback. The transuculant, (ive used before, makes a great setting powder.) You can put it on with any type of brush or puff really and it looks good. in the summer I prefer a puff though. Makup stays put for quite a long time on it. I'd say about 6 hours w a setting spray. great for touchups. Doesnt cake up even using a sponge when retouching it. Comes w a decent amount of product. The only thing the packaging is good for is being able to put a puff in, and open it upside down and the puff goes in the lid if u decide to switch up and use a brush. other than that put it in a full makeup bag or a pocket in your purse or it's going to come open. But for the price and the great product I'm actually not complaining. This is a seriously great option if you dont want to spend an arm and a leg on high end products in my opinion. It's quite comparable.

2 of 2 people found this helpful.

BB Cream -Rimmel -BB Cream 9-in-1 Skin Perfecting Super Makeup SPF 25

on 7/12/2018 7:13:00 PM


This product applied nicely, however after a few minutes of applying it looks crumbly and almost cakey on the skin. I found it doesn't cover much at all it just feels like a cream with colour to it. Speaking of which, the very light shade is absolutely perfect for anyone with very pale skin who struggles to find something that's the perfect colour match. The wear wasn't great as it did crumble off a bit, overall wouldn't recommend.

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