NYX is a cosmetics company founded in 1999 in Los Angeles by Toni Ko. Named after a Greek goddess, the company's first products were jumbo eye pencils sold to beauty professionals only. The cosmetics were marketed as "high-end quality meets drugstore prices".They expanded quickly and in 2014 Ko sold the company to L'Oreal. Brick and mortar NYX stores were introduced in 2016. NYX cosmetics are available worldwide, and they remain headquarted in Los Angeles, CA. (Source: Wikipedia)

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1,499 products

25,041 reviews

72% would repurchase

Recent NYX Reviews

Mascara -NYX - Fly With Me

on 10/16/2017 10:53:00 AM


Another big miss from NYX. The packaging and brush are nice, the formula is awful. This mascara adds neither length nor volume. It is very thin and liquidy and takes a very long time to dry: it transferred to my lids and undereye even 10 minutes after applying. I would only recommend this to someone who already has long full lashes and just wants to tint them, but even then, there are better products out there. It did not flake, but smudged after an hour or so. Easy to wash off with soap and water, thank god.

Concealers -NYX - Gotcha Covered Concealer

on 10/16/2017 10:50:00 AM


This was awful for me. The coverage is sheer, if that. If anything it highlighted my dark circles by coating them in sticky grease. It has a strong waxy odor like cheap, off-brand crayons. The finish is extremely dewy, as in it never sets, and will settle into every crease. I attempted to build it up but it just slid down and made a mess. I would consider purchasing this if they quadrupled the amount of pigment in it and did something about the odor. NYX can really be hit or miss, and this is a HUGE miss.

1 of 1 people found this helpful.

Lipstick -NYX - Lipstick- #529 Thalia

on 10/16/2017 6:55:00 AM


This is one of the worst shades I've ever tried. On me it looks like a greyish purple and it washes me out completely. I threw it in the trash can after using it for one day. The staying power is average I think (perhaps for about three hours or so). I think I looked like a corpse:) For some reason I think I need at least some warmth in my lipstick shades and there was none in this one.

Eyeliner -NYX - NYX faux blacks Burnt Sienna

on 10/15/2017 8:55:00 PM

huge color payoff, really creamy though, so it moves around a bit on the eyelids, especially if you have greasy ones like i do. I dyed my hair a cinnamony dark auburn and needed a brow pencil and struggled for like a week to find the perfect color for my dark skin and reddish hair hair and this did the trick when set with some translucent powder after. Such a beautiful color and I even used i as a blush!

2 of 2 people found this helpful.

Lip Liners -NYX - Suede Matte Lip Liner (all shades)


Bought in shade called Alien. Goes well with my black lipsticks. Doesn't feather, or bleed into lip lines, makes lipstick more opaque and last longer. Helps to keep certain black lipsticks from bleeding. The only con is this is kind of dry, but it's a matte finish so that's to be expected. It doesn't drag as I'm applying it, so long as I have lip balm applied, so no points off for that. All in all a very good lip liner.

2 of 2 people found this helpful.

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