NYX is a cosmetics company founded in 1999 in Los Angeles by Toni Ko. Named after a Greek goddess, the company's first products were jumbo eye pencils sold to beauty professionals only. The cosmetics were marketed as "high-end quality meets drugstore prices".They expanded quickly and in 2014 Ko sold the company to L'Oreal. Brick and mortar NYX stores were introduced in 2016. NYX cosmetics are available worldwide, and they remain headquarted in Los Angeles, CA. (Source: Wikipedia)

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1,520 products

25,395 reviews

72% would repurchase

Recent NYX Reviews

Concealers -NYX -HD Photogenic Concealer Wand (All Shades)

on 2/21/2018 3:01:00 PM


Highlights texture and fine lines under my eye, making them look 10x worse. Tried it with and without under-eye primer and setting powder. Nothing helps. Threw it out since Shoppers Drug Mart in Canada doesn't take returns.

1 of 1 people found this helpful.

Makeup Brushes -NYX -Total Control Foundation brush

on 2/21/2018 10:45:00 AM

I purchased this and the NYX Total Control Foundation. The brush has very soft synthetic bristles and is angled with the bristles curving in slightly. No matter how I tried to use this, the brush absorbed more foundation than I could apply to my skin. Just did not work out for me.

Liquid -NYX -Professional Makeup Total Control Drop Foundation

on 2/21/2018 10:39:00 AM


I am actually using this to make a tinted moisturizer. I add 4 drops of NYX drop foundation to my moisturizer with spf and am very pleased with the results. For some reason, liquid foundations look like I am wearing a mask. When I tried to use this as foundation, it took way more drops than the packaging indicated to get good coverage and it did not look natural on me. I even purchased the NYX Total Control Foundation brush to apply this and it just did not work out for me. When I blend it into my moisturizer I get a natural, evened out look that I really like. I set this with Pur Balancing Act powder.

1 of 1 people found this helpful.

Mascara -NYX -Professional Makeup Worth the Hype Voluminizing & Lengthening Mascara

on 2/21/2018 9:42:00 AM


What a good name as this is being "hyped" all over YouTube! This is an inexpensive mascara that was billed to perform as well as more expensive brands. I love mascara, high and low end, although my everyday mascara is Lash Paradise or Cover Girl Clump Crusher. NYX is not a brand I purchase often. This mascara is at best mediocre. It does not flake or transfer, but it is not at all thickening for me. It basically coats my lashes, is buildable, but that does not make it more thickening. I solved this by tight lining my upper lashes. I noticed immediately that there was very little on the brush, like not detectable. The brush is the standard, nothing special. I am curious how much product is in the tube? I have never used a mascara straight out of the tube that appeared to have no product. I think that it is worthy of a trial since it is cheap ($7.99) and is currently buy one get one 50% off on Ulta. I will probably use it for awhile to see how much product is in there.

Lipstick -NYX -Lip Lingerie

on 2/20/2018 10:23:00 PM


I received the Lip Lingerie in the shade Exotic. The cost for a tube is normally $7, but I received it for free as part of a Black Friday shopping promotion. Although it is a very cheap product, I can honestly say that I am glad I did not spend my own money on it. This liquid lipstick is a cream that dries down, but does not seem to quite fill in all of the space on the lips. It is not fully transfer proof on hands or on a drinking glass and it does not hold up at all against food. It also is weak against water. The applicator is also an odd shape and at an odd angle. While not everyone likes the typical doe foot applicator on most liquid lipsticks, the Lip Lingerie applicator will be more difficult for people to use. Although the product is cheap and the color is pretty, I would not repurchase this or recommend it.

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