The Maybelline Company was created by a 19-year-old entrepreneur named Tom Lyle Williams in 1915. Williams noticed his older sister Mabel applying a mixture of Vaseline and coal dust to her eyelashes to give them a darker, fuller look. He adapted it with a chemistry set and produced a product sold locally called lash-in-brow-line. Williams renamed his eye beautifier Maybelline, in honor of his sister Mabel, who gave him the idea. In 1917 the company produced Maybelline Cake Mascara, ""the first modern eye cosmetic for everyday use"" and Ultra Lash in the 1960s, which was the first mass-market automatic

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2,221 products

96,817 reviews

60% would repurchase

Recent Maybelline Reviews

Palettes -Maybelline -The Blushed Nudes


Chalky shadows with little to no pigment. They’re stiff to the touch. Even with a good quality eyeshadow primer and setting spray on the brush, these tend to look dry on the eyelids. Several layers later, the colour still looks faint and if you build on other colours, it does tend to look like it’s only one tiny wash of a shade. It sucks because they look rich in the pans and the colour section is pretty, similar to the Naked 3 colour wise. There’s better out there at a similar price or sometimes more budget friendly. I would suggest The Burgundy Bar by Maybelline or an Essence palette instead.

1 of 1 people found this helpful.

Primer/ Corrector -Maybelline -Baby Skin Instant Pore Eraser


I wanted to like this primer, as I am a fan of Maybelline mascaras and LOVE their Baby Lips balms, and it sounded so promising especially at the price point. I had read it was a nice alternative to Benefit's poreFESSIONAL, which I love so I was eager to try it out. Not only was I wrong, but trying this product turned out to be a catastrophic mistake for my skin! It felt okay going on, soft and smooth out of the tube and seemed to melt into my skin, but I quickly noticed it was not drying and I saw practically no visual benefit to my face. My pores were not minimized, actually it made them seem almost magnified, and it left an oilslick on my face that was noticeable and highly unattractive.

By midday I couldn't stand the oily feeling of the product just sitting on my skin so I tackled it with blotting papers, but when even that didn't help I just pulled out my makeup remover wipes and got that sh*t off my face. But the worst part of all was when I woke up the following day my face was HORRIBLY broken out!! After just ONE USE!! My skin was (IS) in full meltdown panic mode and it's going to take probably two weeks to undo the damage and get it balanced back out. SUCH a nightmare - if I could give this product a NEGATIVE 5 I would! Beware!

1 of 1 people found this helpful.

Mascara -Maybelline -Volum' Express The Colossal Waterproof

on 6/17/2018 3:58:00 PM


Idk if my mascara came dry or the formula is
I like how the wand never picks up too much product and how it seperates my lashes
But seperating is all it does
It doesnt give me volume or length or a curl
It does also smudge at the end of the day
And its a pain to remove, everytime i think im done i find out there are still much to remove
Wont buying this again sorry colossal

Brows -Maybelline -Brow Tattoo Gel Tint

on 6/16/2018 1:07:00 AM


This is a great brow gel. It has tremendous staying power. It lasts all day and does not smudge or fade at all. It looks the same in the evening as when you applied it in the morning. I do find that it does come off when I wash my face at night so I don't get more than one day of wear from it. I find it looks very natural. I use a brow brush to apply it though. The applicator that comes with it goes on very heavy so a brow brush works better. What I like the most is that it actually colors the hair and not just the skin underneath the hair. My eyebrows are very pale blonde and it looks strange to have pencil on the brows but the hair still is pale blonde. This gel not only covers the skin but the hair as well. Highly recommend.

Mascara -Maybelline -Total Temptation Mascara

on 6/13/2018 5:15:00 PM


I took a shot with this and it paid off. Formerly very happy with Falsies Big Eyes with the upper and lower brushes but it's not on the market any more and I don't like the flat brush on the new version. This does what Full n' Soft promises to do but much better - soft, unclumpy lashes but with presence which is a bit more length and volume. I love the brush which manages to get a nice coat on with one pass, lashes stay soft and easy to comb through. It also picks up all the little lashes which larger brushes can't do. This is a Three Bears product - it's just right. I would say this is very close to Dior Show with a great price.

4 of 4 people found this helpful.

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