The Maybelline Company was created by a 19-year-old entrepreneur named Tom Lyle Williams in 1915. Williams noticed his older sister Mabel applying a mixture of Vaseline and coal dust to her eyelashes to give them a darker, fuller look. He adapted it with a chemistry set and produced a product sold locally called lash-in-brow-line. Williams renamed his eye beautifier Maybelline, in honor of his sister Mabel, who gave him the idea. In 1917 the company produced Maybelline Cake Mascara, ""the first modern eye cosmetic for everyday use"" and Ultra Lash in the 1960s, which was the first mass-market automatic

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2,193 products

95,900 reviews

60% would repurchase

Recent Maybelline Reviews

Lipstick -Maybelline - Super Stay Matte Ink Liquid Lipstick

on 10/16/2017 11:11:00 PM


First off the formula is bad it really should be pulled. I’ve heard many different experiences with this formula l keep hearing about it having a tacky feel or just not drying down cracking settling in to lines . So who wants raisin lips bottom line this lip product is the worst I’ve been hearing lots of people say they are taking this back to the store refund time. Now l must say l’m some one who experiments with making product my self so l just had to try changing the formula to see if l could make it work yes l’m a lip makeup junkie for life. One other thing l really hate is when a company goes all out pushing a product that really isn’t what they claim . Yes l tried everything l could to make this work exfoliating my lips before applying l think l will stick to revamping this enough to maybe get some use out of it . No l do not recommend this lip product.

Concealers -Maybelline - Instant Age Rewind Eraser Dark Circles

on 10/16/2017 12:59:00 PM


Overall i really like this concealer. The coverage is good, doesnt really crease (little to none), great staying power and layers on top of liquid foundation really nicely. It also does a great job at brightening up my dark circles, and i really enjoy the tingling cooling sensation when applying it to my under eyes. Only "problem" that i have with it is not with the formula itself, but with the packaging. I would personally prefer a doe foot applicator, but thats mostly just me since i'm an absolute idiot at gauging how much products comes out from the twist and turn sponge tip applicator that this concealer came with.

1 of 1 people found this helpful.

Brows -Maybelline - Brow Tattoo Gel Tint

on 10/16/2017 10:49:00 AM


I used to get my brows tinted professionally but the hassle of going in regularly put me off it. This seemed like a convenient and cheap way to go back to tinting. I bought this when it was half price, so figured I had not much to lose from trying it.

I read some people found the colours too orange. I bought the grey brown to avoid this, and while it was slightly greenish as some people complained of, I didn't find it to be a massive issue. It was a subtle green tinge on me that was only noticeable because I searched for it.

It wasn't terrible - it did tint my brows and lasted for approximately the 3 days it promises. But I just prefer the control and more natural look when I use my Anastasia Beverly Hills pomade, despite the added effort. This would probably suit someone who really can't be bothered doing their eyebrows every morning and who just wants them to appear darker or thicker without having the ombré/light-to-dark effect that makes brows appear more natural.

Another issue I had was with the applicator brush. It lacks precision and the gel goes on as a big clump so it's very easy to accidentally overdraw.

This didn't work for me and I wouldn't repurchase but I can't say it's an absolutely horrible product - it just doesn't give me the look I'm after.

Eyeliner -Maybelline - Ultra Liner Waterproof

on 10/15/2017 6:02:00 PM


I was very disappointed with this product after spending $10 on it. The formula is oily and lumpy, and went on VERY spotty. I wish I could attach a picture to show just how awful and a waste of time this product was. I will be trying to return these products immediately.

1 of 1 people found this helpful.

Highlighters -Maybelline - Master Chrome Metallic Highlighter in Molten Gold

on 10/15/2017 3:03:00 PM


Maybelline is my favorite drugstore makeup brand. They just keep giving me life after life. This is bling bling in a powder. Very pigmented gold that applies like a dream and really makes your highlight stand out. I am so happy to know you can get something this beautiful for $7.97. I certainly would purchase this again. The packaging seems sturdy enough, the product is beautiful and it lasts even in my oily t zone thru blotting. Very well executed product.

3 of 3 people found this helpful.

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