The Maybelline Company was created by a 19-year-old entrepreneur named Tom Lyle Williams in 1915. Williams noticed his older sister Mabel applying a mixture of Vaseline and coal dust to her eyelashes to give them a darker, fuller look. He adapted it with a chemistry set and produced a product sold locally called lash-in-brow-line. Williams renamed his eye beautifier Maybelline, in honor of his sister Mabel, who gave him the idea. In 1917 the company produced Maybelline Cake Mascara, ""the first modern eye cosmetic for everyday use"" and Ultra Lash in the 1960s, which was the first mass-market automatic

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2,212 products

96,371 reviews

60% would repurchase

Recent Maybelline Reviews

Mascara -Maybelline -Volum' Express The Mega Plush

on 2/21/2018 3:15:00 PM


Beautiful mascara that doesn’t flake. I wear contacts and rub my eyes when they feel tired and dry. I tried other mascaras and they flake when I do this. I’m trying to stop the habit of rubbing my eyes, but with this mascara I don’t need to. Stays on until I take it off. My cousins asked me if I wear false eyelashes, so I know it definitely lengthens and volumizes.

Concealers -Maybelline -Fit Me Concealer

on 2/21/2018 6:50:00 AM


I've decided to try this concealer when I ran out of my previous concealer Seventeen Concealer Stick. My friend told me to go for it as it is one of the best products of this price range. The lady at the drugstore suggest me either this one or The Eraser Eye Concealer (the one with the sponge). When she tried both on me with a brush it seems to be perfect in comparison with the other one (but I was already wearing a light layer of my previous concealer).Therefore, I purchased it. Trying myself though I have to say that it is not so good or I am not able to use it. I found it difficult to cover my undereye with the egg sponge. The color was good (20 sand) but the coverage was insufficient for black circles. It gave me a grey tone and not the brightness I was looking for. Maybe all liquid concealers have the same problems.
My overall experience I think was not so satisfying and that is why I bought another stick concealer. I tried MD professionnel stick (maybethis brand is only found here in Greece. I'll come back with an update of me next attempt.

So as you may guess I am not going to buy maybelline fit me concealer again.

Concealers -Maybelline -Instant Age Rewind Eraser Dark Spot Concealer

on 2/20/2018 11:08:00 PM


New Darker Shade Tan
I bought this in Tan. Previously I was forking out $30 for Nars concealer in Amande which was slightly too red but the best high end concealer that worked and I still had to use a peach corrector to get complete coverage on those mornings I got very little sleep as it's really thin. This concealer is thicker but I don't see that as an issue since I'm not caking the stuff on. It's super creamy and I blend it with my beautyblender. I apply this over my foundation. Both under the eye and to spot conceal. Tan is a perfect skin tone shade it just looks like I have nothing on.
It doesn't crease when I set it or make me look ghostly. I think they did a wonderful job in making realistic shades and undertones. I am a makeup junkie and this is the closest I've come to finding a concealer that just blends beautifully. I never thought I'd find it in a drugstore concealer as I've tried a few (the range is limited when you fall in the light brown to darker brown shades with yellow undertones. Tan is perfect for golden undertone. Shade reference I am 1y12 for sephora (kinda) I can also wear Clinique beyond perfecting foundation and concealer liquid (Golden). Daily I usually mix my perfect shade with Double wear foundation 5N2 Amber Honey with new shade 5W1.5 Cinnamon.

3 of 3 people found this helpful.

Liquid -Maybelline -Dream Satin Liquid

on 2/20/2018 6:09:00 AM


This foundation offers a decent medium coverage, and an absolutely flawless satin/ slightly dewy finish. It's like blur or photoshop in a bottle. Despite the fact that it's not a longwear foundation, it holds up well throughout the day, it doesn't cake or separate. Sadly, the lightest shade available in Romania (100-ivory) is too dark for me, but I can still use this in the summer if I manage to tan a little.

1 of 1 people found this helpful.

Concealers -Maybelline -Instant Age Rewind Eraser Dark Circles [DISCONTINUED]

on 2/20/2018 12:42:00 AM


This is the ultimate in my collection. I especially love the illuminator one. It's super pigmented, doesn't crease and looks flawless all day. the only cons is the sponge. I don't like it. easy fix, take it off. that simple two twist is enough you can see how much product is being distributed and the packaging becomes perfect. best package ever. I don't know why it says discontinued, I just purchased two in northern California CVS. hmmm.

4 of 6 people found this helpful.

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