The Maybelline Company was created by a 19-year-old entrepreneur named Tom Lyle Williams in 1915. Williams noticed his older sister Mabel applying a mixture of Vaseline and coal dust to her eyelashes to give them a darker, fuller look. He adapted it with a chemistry set and produced a product sold locally called lash-in-brow-line. Williams renamed his eye beautifier Maybelline, in honor of his sister Mabel, who gave him the idea. In 1917 the company produced Maybelline Cake Mascara, ""the first modern eye cosmetic for everyday use"" and Ultra Lash in the 1960s, which was the first mass-market automatic

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2,202 products

96,092 reviews

60% would repurchase

Recent Maybelline Reviews

Concealers -Maybelline -Instant Age Rewind Eraser Dark Circles

on 12/12/2017 7:36:00 AM


One of the best concealers I tried. Not drying. Covers good. Not noticeable, does not accentuate wrinkles.

Lipstick -Maybelline -Colorsensational Inti-matte in Beige Babe

on 12/11/2017 9:28:00 PM


I enjoy the colour enough (though it is a very very pale nude) but it gets so dry and make my lips so so crusty and dry it's not even funny. I purchased this as an alternative to a liquid matte lipstick but it's even more drying than any liquid. Even on exfoliated and moisturized lips it looks crusty. The worst part is it doesn't feel dry when you rub your lips together so I went around the whole day with these crusty lips without even noticing. It also settles into every flake and line in your dry lips. Next time I will definitely go for one of their regular nudes and not the intimatte line.

Lipstick -Maybelline -Color Sensational in Bare All

I really like this one!!

As a pale person most nudes are too dark/warm to look like nudes. But this is seriously gorgeous on my very light skin! It is quite pale but shows some of my natural lip pigment under the formula which gives it a pink tint. When I first wore this I was a bit scared it would give me a concealer lip. But after wearing this and looking at it in different lighting I feel that there's enough pink in this to not look concealer-y. It's definitely a bold color since it's so pale as it tends to show any dry skin so you definitely need to scrub your lips beforehand. I usually don't go for bold colors but there's something about this really pale nude that is just amazing on already fair skin. I would highly recommend this!

Lipstick -Maybelline -Color Sensational The Buffs-- Blushing Beige


I usually don't wear nudes, but this is pretty nice!

Finally a lipstick that looks like the name- light beige with a hint of pink. Just enough pink to not look weird unnatural on the lips, yet just enough neutral beige to be a true nude, which makes this color quite wearable. This works well for my pale skin, and I think it could also be great for medium skin as well. Even though I'm not the biggest fan of nudes I really like this because it's an understated color. This is perfect for either a smokey eye or just a no makeup makeup vibe (perfect for the office). Overall a pretty color that suits many skin tones.

2 of 2 people found this helpful.

Pressed Powders -Maybelline -FIT Me Matte Poreless Powder

on 12/11/2017 2:53:00 AM


Their shades is suitable for my very fair asian skin, usually the shade ranges when I buy american make up products it's always too pink as shade goes lighter, good thing this matches my skin tone perfectly. But the only downside is, it doesn't last long especially when its humid.

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