Maybelline New York

The Maybelline Company was created by a 19-year-old entrepreneur named Tom Lyle Williams in 1915. Williams noticed his older sister Mabel applying a mixture of Vaseline and coal dust to her eyelashes to give them a darker, fuller look. He adapted it with a chemistry set and produced a product sold locally called lash-in-brow-line. Williams renamed his eye beautifier Maybelline, in honor of his sister Mabel, who gave him the idea. In 1917 the company produced Maybelline Cake Mascara, ""the first modern eye cosmetic for everyday use"" and Ultra Lash in the 1960s, which was the first mass-market automatic

image 0image 1image 2image 3image 4image 5image 6image 7image 8image 9image 10image 11image 12image 13image 14


2,228 products

97,135 reviews

60% would repurchase

Recent Maybelline New York Reviews

Concealers -Maybelline New York -Superstay Better Skin Concealer + Corrector

on 9/22/2018 10:37:00 AM


Wow! It’s lightweight but offers major coverage! I’m 44 and it’s covering brown spots with ease. I bought to hide an unsightly pimple on my lip and what a major surprise. Love love love!

Lipstick -Maybelline New York -Color Sensational in Bare All

on 9/21/2018 8:46:00 PM

I love this type of color, since my skin looses all it's sun kiss tan so so quickly. I've always liked super light colors, it's like the early 2k" pink frost" without the frost.
I do not wear any other color, hands down the only lipstick I've actually liked.

However, the other reviewers I def agree about the dryness aspect. For me the color makes up for it. I make lip balms, beeswax cocoa + shae + varying diff oil(s) + chamomile CO2 extract .I put it on then this lipstick, and it's smooth and even.

It's probably a love it or hate it color. Regarding the price, the drying aspect is not a deal breaker since it wears perfect over a good balm. I've had it a long while now and I haven't managed to lose it.

Lipstick -Maybelline New York -Color Sensational Lipstick - Warm Me Up


Warm Me Up is kinda brown, kinda mauve, and kinda pink - all the same time! This makes it hard to describe (and even capture on camera since you can't see the multi-color aspect) but I agree with the reviews online that it looks a bit like Mac Brave. When swatched on my hand there's a subtle shimmer (much like the popular Maybelline shade Born With It, which has a similar formula to Warm Me Up). But on the lips, you cannot see any hint of glitter, and it has a satin finish. Despite the name, Warm Me Up is actually a neutral color (any hint of warm undertones on my blue toned skin look like garbage on me). The coloring of this shade makes my skin look really alive and vibrant, which is probably what they mean by "Warm" me up.

Mascara -Maybelline New York -Lash Sensational Mascara

on 9/20/2018 8:31:00 AM


I found this mascara to do absolutely nothing but frustrate me. I still can’t decide if it’s the wand or the formula or both, but nothing seems to do anything. The wand is very very light weight which I felt had 0 affect on lashes- I could barely feel the brush on my lashes. And the mascara seems to need 6-10 coats to barely show up! I see no pigment, no curve, no length or anything to my lashes. It’s like using pretend makeup. Sorry for such a bad review, but this is my experience with this and drugstore or not, I don’t like throwing money out.

Lipstick -Maybelline New York -Color Sensational (All Shades)

on 9/20/2018 6:25:00 AM


I have pigmented lips and this goes on sheer on me. Layering several times does not work, it cannot cover the dark edges of my lips. Also doesn't last on me. Texture is okay, though.

1 of 1 people found this helpful.

Back to Top