The Maybelline Company was created by a 19-year-old entrepreneur named Tom Lyle Williams in 1915. Williams noticed his older sister Mabel applying a mixture of Vaseline and coal dust to her eyelashes to give them a darker, fuller look. He adapted it with a chemistry set and produced a product sold locally called lash-in-brow-line. Williams renamed his eye beautifier Maybelline, in honor of his sister Mabel, who gave him the idea. In 1917 the company produced Maybelline Cake Mascara, ""the first modern eye cosmetic for everyday use"" and Ultra Lash in the 1960s, which was the first mass-market automatic

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2,202 products

96,090 reviews

60% would repurchase

Recent Maybelline Reviews

Pressed Powders -Maybelline -FIT Me Matte Poreless Powder

on 12/11/2017 2:53:00 AM


Their shades is suitable for my very fair asian skin, usually the shade ranges when I buy american make up products it's always too pink as shade goes lighter, good thing this matches my skin tone perfectly. But the only downside is, it doesn't last long especially when its humid.

Concealers -Maybelline -Fit Me Concealer

on 12/11/2017 1:58:00 AM


For me this is the best Concealer ever!!I also have the Mac, but I was so wrong. The Mac NW20 is way too dark&yellow. I also thought that this Concealer had a better Coverage and is more light-weight and it's easier to work with it. I also feel it will last me much longer than the MAC one did, because you only need the smallest amount of product for your whole face.

Powder -Maybelline -Mineral Power Powder Foundation

on 12/11/2017 12:21:00 AM


Well I had heard hype about this product forever and finally decides to give it a try. I have very oily skin and had heard it was a good product to use. Unfortunately, I was very disappointed. My face got very oily and quickly. Even more so than with liquid foundation!

Crème -Maybelline -Dream Velvet Soft Matte Hydrating Foundation

on 12/11/2017 12:05:00 AM


One of the worst foundations I have ever used. Although it has a lovely mousse-like texture, it's nevertheless difficult to blend. It accentuates pores, and oddly enough, seems to accentuate them more if applied over a primer or a physical sunblock. It also accentuates even the tiniest bit of dryness.

Eye Shadow -Maybelline -ExpertWear Eyeshadow Quad in Chai Latte

on 12/10/2017 11:50:00 PM


I like these. I think they are Maybelline eye shadows that actually work. I own two of these palettes and they both work rather well, they blend well and have good pigmentation (the applicators are garbage, don't even mess around with those). There are a lot of shiny shades though, especially of those labelled "crease" and I do not enjoy shiny crease shades. Overall these palettes are worth checking out.

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