The Maybelline Company was created by a 19-year-old entrepreneur named Tom Lyle Williams in 1915. Williams noticed his older sister Mabel applying a mixture of Vaseline and coal dust to her eyelashes to give them a darker, fuller look. He adapted it with a chemistry set and produced a product sold locally called lash-in-brow-line. Williams renamed his eye beautifier Maybelline, in honor of his sister Mabel, who gave him the idea. In 1917 the company produced Maybelline Cake Mascara, ""the first modern eye cosmetic for everyday use"" and Ultra Lash in the 1960s, which was the first mass-market automatic

image 0image 1image 2image 3image 4image 5image 6image 7image 8image 9image 10image 11image 12image 13image 14


2,213 products

96,385 reviews

60% would repurchase

Recent Maybelline Reviews

Mascara -Maybelline -Full 'N Soft Mascara

on 2/24/2018 12:34:00 PM


Finally, a mascara that leaves lashes feeling soft, not crunchy or stiff! “Full ‘n’ Soft” is a true reflection of this mascara and therefore the perfect moniker for this. Add to that the fact that this does not smudge or flake and you have yourself a winner. I only wish this was a tubing formula, then it would be the mascara of my dreams. I don’t often get compliments on my lashes (I have deep set hooded eyes) however, when I use this mascara my lashes reach my brows and I get compliments every time I wear it.

Mascara -Maybelline -Total Temptation

on 2/24/2018 12:04:00 PM


I am surprised by any low reviews of this mascara, but I understand everyone's lashes are different. I have tiny, thin lashes and have tried a lot of drugstore mascaras, and until now my favorite has been L'oreal Voluminous even though it clumps a lot. I got a free sample of Benefit Roller Lash, and I loved it but prefer not to spend that much for mascara.
Total temptation adds length and fullness to my lashes without the clumps. It goes on so smoothly and is easy to build; even after a couple of coats I don't get any clumps, and my lashes are actually noticeable! I also didn't experience any flaking or smudging, even after a long day's wear.
I have sensitive, watery eyes and it doesn't bother them at all.
My Ulta had it for $9.99 and it was buy one, get one half off.
This one is a winner!!!

Mascara -Maybelline -Lash Stiletto

on 2/24/2018 10:32:00 AM


Still looking for that Lancôme définicils dup. This is just okay. The wand I find is not rigid enough, so it wont give you that curve. You must use an eye lash curler to acheive a decent result. And the smell wich is supposed to be roses is horrible.

Mascara -Maybelline -Lash Sensational Mascara

on 2/24/2018 4:07:00 AM


I love this mascara. I have long lashes that do not hold a curl well and this mascara is just great. It layers well and looks good throughout the day. My only problem is that it dries out too quickly, and therefore a lot of product goes to waste.

Liquid -Maybelline -Super Stay Makeup


love that this came with a pump. great shade selection and match for my skin. looks great all day without setting powder. dries to a matte sort of finish.

1 of 1 people found this helpful.

Back to Top