The Maybelline Company was created by a 19-year-old entrepreneur named Tom Lyle Williams in 1915. Williams noticed his older sister Mabel applying a mixture of Vaseline and coal dust to her eyelashes to give them a darker, fuller look. He adapted it with a chemistry set and produced a product sold locally called lash-in-brow-line. Williams renamed his eye beautifier Maybelline, in honor of his sister Mabel, who gave him the idea. In 1917 the company produced Maybelline Cake Mascara, ""the first modern eye cosmetic for everyday use"" and Ultra Lash in the 1960s, which was the first mass-market automatic

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2,220 products

96,647 reviews

60% would repurchase

Recent Maybelline Reviews

Liquid -Maybelline -FIT Me Foundation (Matte + Poreless)

on 4/26/2018 4:17:00 PM


I bought this product looking for a good foundation, I tested the colour in the store and chose the lightest in stock shade at the time which was 105. I went home and it was to dark for me I also didn’t find that it was poreless or anything. I just went on holiday and tanned and it’s a good colour for me but I wouldn’t repurchase

Mascara -Maybelline -The Colossal Big Shot Mascara

on 4/26/2018 12:10:00 PM


I really like the mascara. At first, it was a little too wet, but after a couple weeks it had dried a tad and applies easily. I like how it lengthens without creating spider lashes. It doesn't separate as much as I'd prefer, but it does a decent job. I like how the brush isn't huge and fluffy so I can get down to the base of my lashes and give myself a tightlined look. A couple coats give me the volume and length I like without looking completely unnatural. I haven't noticed any running or smudging. If I apply it too thick it will flake at the end of the night. Otherwise, it stays put. It's definitely not waterproof and removes easily with warm water. I haven't noticed it getting in my eyes or making my contacts cloudy so that's a plus. It doesn't make my eyes itch like some other mascaras do. Overall, I'm fairly happy with this mascara. In my opinion, it is similar to Tarte's Lights Camera Lashes. I wouldn't say it's an exact dupe, but if you're looking for a cheaper alternative, you might be happy with this.

1 of 1 people found this helpful.

Mascara -Maybelline -Volum' Express The Colossal Waterproof

on 4/26/2018 2:09:00 AM


I am a repeat buyer of Maybelline's the Colossal Volum' Express waterproof mascara because it quickly deposits the mascara on my lashes, and it does not dry out so fast like most other mascaras. The similar Colossal mascara in the gold-colored tube does dry out too quickly.

1 of 1 people found this helpful.

Lipstick -Maybelline -Color Sensational - Are You Red-Dy

on 4/26/2018 2:01:00 AM


My favorite red of all time is a YSL, right below that is this one. I’ve never been more pleased with a red in years. I do wear with a liner and it’s a beautiful daytime red. A tiny bit on the orangey side but if you like that leaning, you’ll love this. I forgot to mention the formula is gorgeous, moisturizing yet doesn’t bleed. The perfect red. I also love Red Renaissance and Very Cherry, all so pretty ❤️

1 of 1 people found this helpful.

Lipstick -Maybelline -Color Sensational (All Shades)

on 4/26/2018 1:50:00 AM


So I wrote a review about this lipstick before in a different red. I can’t praise these lipsticks enough. I wore Are You Reddy today and only had to apply after eating lunch and not once did I feel dry or feathering. I do use a lip liner but even with expensive lipsticks, if it isn’t a good formula, you end up dry and cracking, I’m looking at you Chanel😐. Anyways, really, these lipsticks are worth the gamble if you haven’t tried them and if you love reds, these are beautiful, no lie, I would repurchase over and over 👍👍👍

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