The Maybelline Company was created by a 19-year-old entrepreneur named Tom Lyle Williams in 1915. Williams noticed his older sister Mabel applying a mixture of Vaseline and coal dust to her eyelashes to give them a darker, fuller look. He adapted it with a chemistry set and produced a product sold locally called lash-in-brow-line. Williams renamed his eye beautifier Maybelline, in honor of his sister Mabel, who gave him the idea. In 1917 the company produced Maybelline Cake Mascara, ""the first modern eye cosmetic for everyday use"" and Ultra Lash in the 1960s, which was the first mass-market automatic

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2,160 products

94,870 reviews

60% would repurchase

Recent Maybelline Reviews

Blush -Maybelline - Dream Bouncy Blush in Rose Petal

on 3/25/2017 12:27:00 PM


I love Dream Bouncy blushes, and I think they have been discontinued (which makes me sad!). I use Rose Petal almost daily, and luckily have a backup. I also use Orchid Hush on days I want a cooler toned flush of color (love that color too). Rose Petal is a light warm baby pink with soft shimmer. Livens up my pale face, without looking clownish. Kind of creates that natural glowing from within look. I look weird in darker blushes, so I appreciate that I can just rub this on with my fingertips, quickly and easily, without looking crazy. I find the color lasts well for being a cream blush. I have drier cheeks, so I prefer to use cream based products whenever possible. Would repurchase!

Crème -Maybelline - Dream Velvet Soft Matte Hydrating Foundation

on 3/25/2017 8:37:00 AM


I initially got this in 60 Sandy Beige coz it's the one with yellow undertones, but it came out a little bit dark for me. So I am now using 40 Nude and seems to be a better match for my fair skin. This comes out semi matte for me, tho I did set it with loose powder. It really is not as matte as I expected, my skin turned out sort of oily after maybe 3-4hours of wear. But overall, I like this foundation. It feels comfortable and light on my skin. And the packaging is handy too.

1 of 1 people found this helpful.

Mascara -Maybelline - Lash Stiletto Waterproof


This is my favorite mascara right now. I have pretty straight lashes that dont have any curl whatsoever. I use a lash curler first and then I apply THIS mascara. I wiggle it into my lashes from root to tip and apply 1-2 coats and it looks amazing! It adds lots of length and just a bit of volume. I prefer lengthening lashes rather than voluminizing. This doesnt clump at all and it removes super easily with waterproof makeup remover. It holds the curl in my lashes all day, doesnt flake or smudge... Love it!

Primer/ Corrector -Maybelline - Master Prime - Blur Smooth

on 3/24/2017 3:48:00 PM


While I got this in the blur + redness control variety (to be exact), this primer is unfortunately not right for my dry, sensitive skin. My original HG primer for years = Smashbox original photo finish primer, which has a lot of silicone & tons of slip. I understand that doesn't work for some people, but it's what my (very dry) skin seems to need in a primer. This primer by Maybelline is different than any other I've used thus far (I've tried a lot!) is a whole different ball game. It is the most "lotion-like" primer I've ever used. It sank into my skin incredibly quickly after I hydrated (currently using Nuxe rich creme & love it) but it absorbed way too quickly to properly blend my makeup over it. I do like the packaging--I like the tube & that the primer is properly unscented. Previously, I had been using E.L.F. Tone adjusting face primer & really liked it, especially for the price. My face has also played well with other ELF primers, Hard Candy primers, even Maybelline 'baby face' blur pore primer. Unfortunately, this one's just not for me!

Loose Powders -Maybelline - Master Fix Setting + Perfecting Loose Powder


People are saying this is a dupe for the Make Up For ever HD Powder. Having owned both... It is most definitely not!! This is a great powder, but it is nowhere near as fine and silky and translucent as the MUFE powder. Look at the ingredients. The Maybelline master fix is talc, silica, and silicone. The HD powder is 100% silica. So the best dupe for that is the NYX HD loose powder which is also 100% silica and behaves exactly like the MUFE powder.

Now that I've cleared that up, I am totally okay with this powder. I don't think it blurs whatsoever, but it is a great setting powder (and even a finishing powder) for all areas of the face. It's very matte and controls oil well. You don't need much. Don't bake with it or you'll look like a ghost. If you do over-apply it, spray your face with Fix+ or your favorite dupe and it will melt into your face and look beautiful. What i do is put on my primer and foundation, then conceal the areas I want to conceal, then use this powder with my damp sponge to set my under eyes. Then I use a powder brush to set my whole face with this. Like I said you don't need much so use a light hand. I then do my contour and blush, then spray the Elf setting spray heavily to make it all melt together. This way my face doesn't look powdery, it looks very airbrushed and luminous.

The packaging is okay, a simple sifter, but this stuff will get everywhere if you're not careful. It was $10 in my local CVS which is an okay price now that I've used this for awhile, but when I initially paid that price I was kinda bummed considering there were a ton of other powders there for under 10 bucks. Maybelline is raising their prices in general lately though.

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