Maybelline New York

The Maybelline Company was created by a 19-year-old entrepreneur named Tom Lyle Williams in 1915. Williams noticed his older sister Mabel applying a mixture of Vaseline and coal dust to her eyelashes to give them a darker, fuller look. He adapted it with a chemistry set and produced a product sold locally called lash-in-brow-line. Williams renamed his eye beautifier Maybelline, in honor of his sister Mabel, who gave him the idea. In 1917 the company produced Maybelline Cake Mascara, ""the first modern eye cosmetic for everyday use"" and Ultra Lash in the 1960s, which was the first mass-market automatic

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2,228 products

97,148 reviews

60% would repurchase

Recent Maybelline New York Reviews

Mascara -Maybelline New York -New York Full 'N Soft Mascara

on 9/26/2018 8:58:00 AM


My HG mascara (Tarte LCL) is almost empty and has recently stopped giving me the results it used to. I'm not sure what's up with my lashes, but it seems like every time I find a mascara I love, it only works for me for about 18 months and then it just stops randomly. Anyway, I was in the market for a new mascara, and I remembered using this one way back in middle or high school, but I couldn't remember why I stopped buying it. I assumed it was just because I started trying new things and never repurchased it, but I wasn't sure, so I grabbed a tube.

Meh. I put this on the other day, only on one eye, so I could compare it to my bare lashes. I pointed at my face and told my husband "This is apparently why I stopped buying this stuff," to which he replied, "What stuff?" because he couldn't tell a difference between my blond and brown, sparse, bare lashes and the lashes with 2 coats of F&S mascara on them.

It takes 4 coats of this stuff for me to be even remotely ok with the results, and even then I'm not actually happy. It's just barely "ok." This really reminds me of the Neutrogena lash tint they came out with back when I was in high school.

I would recommend this to three groups of people: people who have amazing natural lashes (naturally curled, pretty full, kind of long) but want them to be a bit darker, people who are new to makeup and want something pretty natural to experiment with, and people who really love the "no-makeup makeup" look.

This stuff is extremely natural looking, and not in a good way. It doesn't even make my blond/light brown lashes stand out much from my face. It's also pretty wet and a little messy. I end up with it on my eyelid and under my lower lashes.

The only really good things I can say about it are that it lives up to the "soft" part of its name (no crunchy lashes), it washes off easily (I didn't get the waterproof version), and it's actually really great for my bottom lashes...when it doesn't smudge all over the skin under them.

My top lashes are pretty straight, not very long, a bit sparse, and most of them actually point down. I didn't expect this stuff to be a miracle worker, but I expected more. I expected a little volume (with fewer than 4 coats) at least. I hate curling my lashes because it's usually pointless, but I tried. I warmed my curler, curled my lashes carefully in three places, and applied this stuff. I watched the curl drop within 30 seconds.

But my bottom lashes are actually not horrible. They're about as long as my top lashes, mostly blond, and a little sparse. I have a hard time finding a mascara that looks good on them. But this stuff actually does, so I'll probably hang onto it just for that purpose.

-Washes off easily
-I don't think it's irritated my eyes
-Looks great on my bottom lashes (after I clean up the smudges)
-Probably great for people with amazing natural lashes
-For a wet formula, it feels light
-No crunchy lash feeling

-Removes curl from lashes
-Pretty wet formula
-Smudges like crazy
-4 coats to see results
-I would definitely not pay $6-7 for another tube because it does basically nothing
-Black formula somehow doesn't seem to really darken my lashes without at least 2-3 coats
-Not good for people who don't have great lashes naturally and want their lashes to be noticeable

I won't be buying it again most likely, but I'm not going to throw away the tube I have because it does work on my lower lashes, at least.

Liquid -Maybelline New York -FIT Me Foundation (Matte + Poreless)

on 9/25/2018 7:57:00 AM


I have this foundation in #120 Classic Ivory and #125 Nude Beige. I would say that a blend of these two shades would suit my skin tone the best (I am around a NC20 / light medium with warm undertones). Honestly #125 matched my skin at first application, but it sort of oxidized after a few hours and got a bit darker (although tolerable) so keep that in mind.

This foundation has a medium buildable coverage and does not weigh heavy on your skin. It also has a demi-matte finish that feels slightly tacky to the touch. If you are a normal skin-type, I feel like you could get by with not powdering your face. It held up pretty well throughout the day and worked well with other products. Nothing really tugged weird and there were no blotchy spots to be found. My skin kept relatively matte but I have tried other foundations that worked better in controlling my oils. It did pretty well with smoothing out my skin and did not crack on my smile lines (which every foundation does) but I felt like it didnt really make a huge difference with my pores.

The packaging is a glass with a sturdy cap. I would prefer if it came with like a spatula (like the wet n wild photofocus foundation) because its much more convenient.

I would rate this a decent 3.8/5. Its a really nice foundation that holds up to its claims but nothing extraordinary that would make me repurchase. I feel like with a few tweaks here and there, this could be on-par with my WnW photofocus.

3 of 3 people found this helpful.

Mascara -Maybelline New York -Total Temptation Mascara

on 9/24/2018 11:40:00 PM


This mascara makes my lashes longer and helps them stay up throughout the day, thus making me look more awake. Although this product is mostly good, it does get all over the bottom of my eyes and crumbles by about 3. So, it lasts about 9 hours for me but that's not my whole day. My top lashes last way longer than my bottom ones do. The pigment is very true, so it goes on very dark and stays dark the whole day.

Eyeliner -Maybelline New York -Unstoppable Eyeliner - all shades


I have this in "Onyx" and I honestly find it very similar to Maybelline's Define-A-Line auto liner. Very pigmented, soft formula, which applies easily, but does create more of a soft/smudged line, especially after a few hours of wear. I personally, like the way this looks on me, but those wanting a budge proof, defined line, should look elsewhere. This does apply nicely to my lower waterline, whereas some liners have weak pigmentation on waterlines. Overall, I like it, and would repurchase!

3 of 3 people found this helpful.

Liquid -Maybelline New York -Superstay 24HR Full Coverage Foundation

on 9/24/2018 10:42:00 AM


I did not like this foundation at all. I wanted to take it off the minute I put it on. It was impossible to blend and when I finally got it applied, I decided to give it a chance. It did not sink into wrinkles, but with this foundation that was a bad thing as it accentuated every line on my face! As the day went on it looked drier and drier and I have normal skin with a slightly oily T zone. I have mature skin, but this made me look at least 10 years older. I took it off and will never wear it again!

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