The Maybelline Company was created by a 19-year-old entrepreneur named Tom Lyle Williams in 1915. Williams noticed his older sister Mabel applying a mixture of Vaseline and coal dust to her eyelashes to give them a darker, fuller look. He adapted it with a chemistry set and produced a product sold locally called lash-in-brow-line. Williams renamed his eye beautifier Maybelline, in honor of his sister Mabel, who gave him the idea. In 1917 the company produced Maybelline Cake Mascara, ""the first modern eye cosmetic for everyday use"" and Ultra Lash in the 1960s, which was the first mass-market automatic

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2,193 products

95,824 reviews

60% would repurchase

Recent Maybelline Reviews

Lipstick -Maybelline - Super Stay Matte Ink Liquid Lipstick


I hated it! Was super sticky in my lips!!! Had to put a little Vaseline on top of it! Def won't repurchase

Mascara -Maybelline - Lash Sensational Waterproof Mascara

on 9/24/2017 5:05:00 PM


Long lasting (My job requires outdoor physical labour--it gets really sweaty and this does not smudge or smear at all)
Easy to build length and volume
Black as night
Thin wand is ideal for lower lashes

Runny formula
Can make lashes spiky if not careful
Does not hold a curl well

I'm a student. For class I really like this because I wear minimal makeup but want to look a bit feminine. My lashes are long and straight, I really like this mascara.It's perfect for my needs because you can wear it subtly or easily apply it for a more dramatic look, which suits my nightlife (it's great for dancing!)

I also use it at work and the other day I had a 9 hour shift it 40 degree celsius heat, but the mascara did not smudge even though I was sweating.

If you need a mascara which will LAST then I highly recommend this.

Mascara -Maybelline - Lash Sensational Luscious

on 9/23/2017 10:22:00 PM


I agree that it goes on too wet and clumpy and takes too much time to dry. I don't have that kind of time in the morning. My daughter likes it so I gave it to her.

2 of 2 people found this helpful.

Mascara -Maybelline - Lash Sensational Luscious Waterproof Mascara

on 9/23/2017 10:10:00 PM


I don't like how this clumps. I have very little time in the morning to put on makeup and this takes too long to dry. My 16 year old daughter loves it though so I let her use it.

Liquid -Maybelline - Dream Cushion

on 9/23/2017 9:53:00 PM

I Agree with the previous reviewer that the coverage is poor . I keep a power with to touch up with because by the time I get to work I'm sweating and when I take my first 10 even more. It's too sheer.

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