The Maybelline Company was created by a 19-year-old entrepreneur named Tom Lyle Williams in 1915. Williams noticed his older sister Mabel applying a mixture of Vaseline and coal dust to her eyelashes to give them a darker, fuller look. He adapted it with a chemistry set and produced a product sold locally called lash-in-brow-line. Williams renamed his eye beautifier Maybelline, in honor of his sister Mabel, who gave him the idea. In 1917 the company produced Maybelline Cake Mascara, ""the first modern eye cosmetic for everyday use"" and Ultra Lash in the 1960s, which was the first mass-market automatic

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2,179 products

95,514 reviews

60% would repurchase

Recent Maybelline Reviews

Liquid -Maybelline - FIT Me Foundation (Matte + Poreless)

on 7/21/2017 1:01:00 AM


I have been on the fence about this foundation for a while because I think I tried the other version of this and did not like it at all !! But on with my review I honestly do really like this foundation. I find it to be medium with one layer and full coverage with two layers. I also have to say I really prefer a brush application to a sponge/beauty blender application I feel as though I get more coverage that way. My routine with this product is that I will moisturizer then use a primer ! My skin looks absolutely gorgeous . You get a matte look without the dry feeling. As with most foundations I do not see with a powder , just a setting spray ! I also have to say the bottle is super messy . You have to be careful because I nearly ruined a makeup bag with this stuff when I thought it was fully closed! Overall I really like it so far and will continue to use it ! The price is amazing too !

Concealers -Maybelline - Dream Lumi Touch

on 7/20/2017 8:13:00 AM


Because I have oily skin and rarely use liquid or creme foundation, I usually steer clear of anything concealer-like; it looks unnatural and/or winds up being too thick or creamy for my skin type. After reading about it on Beautypedia, I thought I'd give it a try because, at age 48, my under-eye area had really started looking, well, tired! I don't have super-dark circles, but I do have some shadow, fine lines, and puffiness. Still, I was hesitant to use anything "luminous" (again, darned oily skin), but the price was low enough that I didn't feel too guilty about the possibility of buying and not liking it.
So, the first shade I bought was Radiant. I absolutely loved the effect. My skin is fair, and the formula was sheer enough to look fine whether I wore any other makeup or not, while still totally brightening up the dark areas of my upper and lower inner corners. Furthermore, by dotting the product along the space between my cheekbones and puffy lower lids, it created just enough blurring and highlight to minimize the bags under my eyes (just be careful not to apply the Radiant color ON your puffy areas!). I looked rested.
I wondered how the less-luminous shades would work for concealing blemishes, so I bought a second tube in Ivory. Dabbing a bit strategically around the occasional blemish worked perfectly to minimize the redness without feeling the need to cover the rest of my face with foundation. A quick dusting of powder to set it, and I am good to go.
I am not exaggerating when I say that there are very few makeup products that have inspired me to repurchase. I just turned 49 and am still running to the store whenever I run out of this. I know that YSL's Touche Éclat and L'Oreal's Magic Lumi Highlighting Concealer are the same kind of product, but I see no point in shelling out more money to try them, because I am a diehard fan of Maybelline's Dream Lumi Touch!

3 of 3 people found this helpful.

Contour -Maybelline - Facestudio Master Contour V-Shape Duo Stick in Light

on 7/20/2017 5:26:00 AM


facile à enlever tenu longue

Mascara -Maybelline - Great Lash Mascara


This is a very basic mascara. It does darken the lashes, but that's it; it doesn't have any oomph at all. The formula is thin and it takes several coats to make your lashes show up. It's certainly something that I'm not impressed with. Initially thought it was cheap, but after testing it, I feel it's overpriced for its quality. Will not repurchase.

Highlighters -Maybelline - Master Chrome Metallic Highlighter in Molten Gold

on 7/19/2017 7:07:00 PM


(Theres no reviews yet for this? I feel awks cuz ive never been the first so sorry if theres already a review page for this im nooby)
I wasn't planning to buy this highlight but when i was at Walmart i found it and I was like what the hell why not! Cause all i heard was good things about it, and apparently its hard to find. It was like around $10 CDN which isnt bad, and walmarts the cheapest place for makeup too so im guessing at shoppers itll be like $20 lmao. I am pretty light so when I swatched this it looks a bit dark like a real burnt gold but blended on my cheekbones i found it to be wearable. n bruh this is SOO pretty tho. Makes me feel like a goddess! The glow can be intense so subtle highlight lovers- this is not for you!! I didnt think i was into SUPER intense highlights but recently I have been loving the extra glow!! I do think I have to blend quite a bit to make the highlight look smooth but I dont mind, its still a gorgeous color and truly compliments a bronzed complexion. The packaging is alright, nothing ugly, but nothing special. The closure is kinda weird but its meh. Oh and the imprint wears away super easily as soon as you touch it.
Oh and the reason I gave only 4 lippies is cause like i said it has to be blended quite a bit and the texture is not the softest, i mean its still a great highlight but its not PERFECT.
(BTW I betrayed my cruelty free family by buying this, I am ashamed of myself and I am trying to improve :'( sometimes I buy things on a whim and forget its not CF then I go home and im like what have i done :'( I need to be better at this! </3))
(sorry this review is random and all over the place ugh i suck at this)

5 of 5 people found this helpful.

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