The Maybelline Company was created by a 19-year-old entrepreneur named Tom Lyle Williams in 1915. Williams noticed his older sister Mabel applying a mixture of Vaseline and coal dust to her eyelashes to give them a darker, fuller look. He adapted it with a chemistry set and produced a product sold locally called lash-in-brow-line. Williams renamed his eye beautifier Maybelline, in honor of his sister Mabel, who gave him the idea. In 1917 the company produced Maybelline Cake Mascara, ""the first modern eye cosmetic for everyday use"" and Ultra Lash in the 1960s, which was the first mass-market automatic

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2,170 products

95,224 reviews

60% would repurchase

Recent Maybelline Reviews

Pressed Powders -Maybelline - Fit Me Set Smooth Pressed Powder


I like this better than the Matte + Poreless powder, because this looks much more natural, and I like the applicator (a soft puff) that comes with this version. I have dry skin, but my nose/forehead can get shiny, so I always set those areas with powder. This does not take away the pretty finish of my foundation, and looks very skinlike. I have light, neutral skin (NC20ish), and I use the shade "#125 Nude Beige". Not the best for shine control, but certainly great for a soft and natural look!

1 of 1 people found this helpful.

Liquid -Maybelline - Dream Liquid Mousse


I love trying new foundations, even though I am pretty non-picky about everything else. I purchased this in shade "30 Natural Ivory", even though I usually buy the first or second lightest shade in a line, I didn't want a shade that would make me look pasty during the Spring/Summer. This goes on a bit lighter, but sets darker, and ends up being a good color match for my light, neutral skintone, without washing me out. Nice light to medium coverage, a natural glow without a greasy feel/look, and easy to blend whether I use a brush, sponge, or plain ole fingertips. I have dry skin but my forehead/nose can get shiny, and this is a nice middle of the road formula, not too matte, but not greasy either. I set my t-zone with powder, and blot a few times throughout the day...standard for me. I LOVE the bottle, it's so cute looking, and the pump is a plus. I wish that it had some SPF (always nice to boost my sun protection). Price is very reasonable at $8. I would repurchase!

1 of 1 people found this helpful.

Mascara -Maybelline - The Colossal Big Shot Mascara

on 5/26/2017 3:22:00 AM

[Objective Perspective]

What this mascara did to my lashes, good and bad:

This mascara gave me huge, soft, curly, thick lashes. It did not flake, smear, smudge, or break down at all, nor bother my (prescription) contact lenses over the course of 8+ hours.

It did something peculiar in the sense that it showed and seemed to emphasize a few lashes that didn't want to cooperate, which I have never experienced with my 2 current favorite mascaras for the last couple years, almost like I hairsprayed to death a cowlick if that makes sense...

Bottom Line:
Performance wise, minus the fact that I feel like it emphasizes a stray unruly lash or two, and glues it in place, this mascara does NOT have any type of performance issue when it comes to basic expectations of smearing, running, smudging, fading, etc. I even did the rub test on hour 10 and it still didn't budge. So I think it just comes down to what you favor as far as the look of what it does. When I want huge, curly, soft, lashes I will go for this. Great drugstore bargain, attractive packaging, and comparable to the high end product I usually hold for the position of huge, curly, soft, lashes (Too Faced Better Than Sex Waterproof).

2 of 2 people found this helpful.

Blush -Maybelline - Dream Bouncy Blush (All Shades)


This is a great blush! I Will 100% buy this product again.

1) The blush comes in a small round flip top compact like case.
2) The feeling is a little hard to the touch ( Kind of like a hard cushion, but if you were to press hard it would leave a finger imprint)
3) the color is very true and will look the same on your skin as it does in the packaging.
4) Its budget friendly ( Under 10$) and has lasted me over 9 months and I am not even half way done!
5) I like to apply it with my Mac blush brush so it blends nicely and gradually ( Or you can use beauty blender for a less pronounced look)
6) I even use it on my lips sometimes as a quick pick me up with some blistex or whatever simple gloss I have on me for a little extra color!
7) Sometimes after adding this to my cheeks I add a little to my nose and forehead and a little on my cheeks to give a natural sun kissed look ( As if I have been in the sun for hours.. Ps I use the medium pink one, I forget the exact colour)

I hope this helps,,, you won't regret this purchase!

6 of 6 people found this helpful.

Mascara -Maybelline - Volum' Express The Falsies


Okay, well this product has been something I have been buying for about 2 years now,

1) It makes my lashes super long and very visable!
2) The product smells like nothing.
3) The brush works well & does the job but after about 10+ uses the air traps into the bottle and causes the product to clump onto the brush.
4) It does not curl your lashes or hold lashes up that well ( do not choose this if your wearing false lashes.)
5) The packaging fades if left in makeup bag after about a month ( the product lasts that long after openening, I really am picky with textures of mascara, I like when they are not wet but not thick either if you know what I mean)

All in all I purchased this from my local Pharmaprix in Montreal on Sale for 6$, And it does the job and doesn't flake off like some mascaras I have bought, although after 9 hours nothing looks as great as when you first applied it)

Hope this helps :)

1 of 1 people found this helpful.

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