The Maybelline Company was created by a 19-year-old entrepreneur named Tom Lyle Williams in 1915. Williams noticed his older sister Mabel applying a mixture of Vaseline and coal dust to her eyelashes to give them a darker, fuller look. He adapted it with a chemistry set and produced a product sold locally called lash-in-brow-line. Williams renamed his eye beautifier Maybelline, in honor of his sister Mabel, who gave him the idea. In 1917 the company produced Maybelline Cake Mascara, ""the first modern eye cosmetic for everyday use"" and Ultra Lash in the 1960s, which was the first mass-market automatic

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2,199 products

96,027 reviews

60% would repurchase

Recent Maybelline Reviews

Concealers -Maybelline -Super Stay 24 Hour Concealer

on 11/23/2017 3:29:00 AM


This isn't a concealer, it's the perfect eyeshadow base! Put a few dots on your eyelid, blend it quickly and set it with a little amount of powder. I used UDPP, MAC Paint Pot, Smashbox Eye Primer, Artdeco Eyeshadow Base, NYX Glitter Glue and nothing has prevented creasing. But with this concealer, it stays for about 12+ hours (usually I wear my makeup not longer than 12 hours) and then there is just a tiny tiny hint of creasing (if you take a mirror that shows your face so close you can see even the finest hairs). Its pigmentation is good enough for covering my uneven eyelid color. I wouldn't use it as a concealer anymore. It oxidizes on my skin plus it's a nightmare for dark, wrinkly or fine lined undereyes. But hey, I found my HG eyeshadow base and there are plenty of other concealer for concealing your blemishes, undereye circles, so it's not a big deal.

Lipstick -Maybelline -Color Sensational (All Shades)

on 11/23/2017 2:10:00 AM


The intensity of the pigment is solid even with just one application, and the texture is creamy. It does have a fragrance, which doesn’t bother me too much. The red plastic tube feels flimsy and cheap. I would be open to trying other shades in the Color Sensational line, but Warm Me Up was not flattering on me. Against my light-medium, yellow NC20-NC25 coloring, it looks late 80s, early 90s pink.

Lipstick -Maybelline -Color Sensational Lipstick - Warm Me Up

on 11/23/2017 2:05:00 AM


Warm Me Up has blue undertones that, against my light-medium, yellow NC20-NC25 coloring, kind of looks late 80s, early 90s pink. I would be open to trying other shades in this line, though! The intensity of the pigment is solid even with just one application, and the texture is creamy. It does have a fragrance, which doesn’t bother me, but the red plastic tube does feel flimsy and cheap.

Liquid -Maybelline -FIT Me Foundation (Matte + Poreless)

on 11/22/2017 11:28:00 PM


I love it how it makes my face so flawless and poreless. Really loved it at first! But after wipe off the foundation on my face, I realize my forehead had few bumps popping out. At first, I thought it was probably my diet so I don't suspect it was from this foundation. Then I gave a second try of this and few pimples start to pop out around my forehead! I rarely get pimple before but every time when I apply this there's a red bumps or pimples pop out! 😫😫😫 Will never purchase this and I probably will throw it away.

Primer/ Corrector -Maybelline -Face Studio Master Prime Blur + Smooth

on 11/22/2017 10:50:00 PM


I actually like this, I have combination skin and this works for me. I usually use silicone primers but this one is more of a cream silicone primer. It has a soft matte finish and helps control my oil. I’ve notices that my foundation stays on longer with this on too. I’m surprised by the negative reviews, it’s not the best but it’s not horrible either.

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