Maybelline New York

The Maybelline Company was created by a 19-year-old entrepreneur named Tom Lyle Williams in 1915. Williams noticed his older sister Mabel applying a mixture of Vaseline and coal dust to her eyelashes to give them a darker, fuller look. He adapted it with a chemistry set and produced a product sold locally called lash-in-brow-line. Williams renamed his eye beautifier Maybelline, in honor of his sister Mabel, who gave him the idea. In 1917 the company produced Maybelline Cake Mascara, ""the first modern eye cosmetic for everyday use"" and Ultra Lash in the 1960s, which was the first mass-market automatic

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2,246 products

97,531 reviews

60% would repurchase

Recent Maybelline New York Reviews

Mascara -Maybelline New York -The Falsies Push Up Angel Waterproof Mascara

on 4/20/2019 10:11:00 PM


Mascara for control freaks. Precision comb brush curls heavenly. Powerful formula is indeed waterproof. My prayers are answered! Formula is exhaultingly durable; its indeed waterproof even for swimming. Can endure hot yoga class. Bring on tears of contrition with no smears or smudges! Length to the cherubs above but volume is lacking (probably because it’s waterproof, the washable version thickens much better). My faith in this product is strong: if I know I’m going to sweat profusely then this is the only thing to endure. Ugly purple and metallic packaging is my only complaint.

Blush -Maybelline New York -Fit me Blush in Medium Pink


I love this blush for the very reason most reviewers don' applies sheerly. I have natural redness in my cheeks, so I don't like very dark or vibrant blushes, but I still want to add back in some natural flush after applying foundation and/or powder. This is such a pretty balanced, neutral pink, with a tasteful sheen that is not glittery or frosty. I actually think this has a "just right" color payoff. I don't have to pile it on, but I also don't have to use a light hand or be careful when applying. I can quickly slap this on, and it looks great, every time! I also like the little brush that comes with it, and it will actually get the job done just fine, when I'm in a hurry. I see Maybelline has changed the packaging, and the Fit Me blushes no longer come with a brush, which is a bummer. I still have 2 of these original compacts in "Medium Pink", and will repurchase the newer version once I use them up.

5 of 5 people found this helpful.

Lipstick -Maybelline New York -Color Sensational Creamy Mattes Lipstick - Divine Wine

on 4/20/2019 2:59:00 PM


Revlon's Love Is On and Maybelline Sensational Creamy Mattes Rich Ruby helped me find reds that I loved after looking for a very long time. My lips are pigmented and can make certain reds look muddy on me. As much as I love those lipsticks, Divine Wine is probably the best color for me. The other two are a bit bright for me. I'll still wear them, though. Toning down the brightness and deepening the color is perfect for my pigmented lips and warm skin tone. I range from NC25-40 throughout the year. As with Sensational Creamy Mattes Rich Ruby, I love the formula. It's creamy, pigmented, and lasts for hours. I like that it's not completely matte. It's not drying on my lips like some mattes that can make my lips feel shriveled up.

1 of 1 people found this helpful.

Mascara -Maybelline New York -The Colossal Big Shot Mascara

on 4/20/2019 2:53:00 PM


I like it though I tried many good massacres too

Lash Treatments -Maybelline New York -Lash Sensational Boosting Serum


I don’t know why Maybelline is becomibg more and more expensive but this is still a useful item that works. I used it for a couple of months and there is quite a difference. I was worried about the alcohol content though as it might be drying but I alternate this with castor oil diluted with jojoba/gardenia so I cannot say for sure it was all due to this item.

1 of 1 people found this helpful.

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