Maybelline New York

Maybelline New York

The Maybelline Company was created by a 19-year-old entrepreneur named Tom Lyle Williams in 1915. Williams noticed his older sister Mabel applying a mixture of Vaseline and coal dust to her eyelashes to give them a darker, fuller look. He adapted it with a chemistry set and produced a product sold locally called lash-in-brow-line. Williams renamed his eye beautifier Maybelline, in honor of his sister Mabel, who gave him the idea. In 1917 the company produced Maybelline Cake Mascara, ""the first modern eye cosmetic for everyday use"" and Ultra Lash in the 1960s, which was the first mass-market automatic

https://www.maybelline.com/
Overall rating
3.5
Created with Sketch.
60%
would repurchase
3.5
Created with Sketch.
Overall rating
60%
would repurchase

Recent Maybelline New York Reviews

Color Sensational High Shine

I adore and wear often Becca Cosmetics Lipstick Love in Rosewood. On a trip, I noticed that I had left it. At the drugstore, the attendant said this particular line was supposed to be a dupe.

The shade 065 Spicy Mauve is very similar. Maybe a tiny bit more muted. It wasn't the color that gets poor review, it's the performance. It was highly perfumed with vanilla, which I …
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1 of 1 people found this helpful. Did you?

Color Sensational High Shine
1.0
Created with Sketch.

5 hours ago

I adore and wear often Becca Cosmetics Lipstick Love in Rosewood. On a trip, I noticed that I had left it. At the drugstore, the attendant said this particular line was supposed to be a dupe.

The shade 065 Spicy Mauve is very similar. Maybe a tiny bit more muted. It wasn't the color that gets poor review, it's the performance. It was highly perfumed with vanilla, which I …
Read more

1 of 1 people found this helpful. Did you?


24 Hour SuperStay Matte Ink Liquid Lipstick

I purchased the shade 60 Poet for $7.25 at the drugstore. The shade looked nothing like it was advertised.
I have never been a huge fan of liquid lipstick to start with. Had an event to attend where it seemed more practical to wear. I was wrong.

Right after application, I felt all moisture sucked out of my lips. My lips looked quite poor. Lip gloss couldn't save it. I went …
Read more

1 of 2 people found this helpful. Did you?

24 Hour SuperStay Matte Ink Liquid Lipstick
1.0
Created with Sketch.

5 hours ago

I purchased the shade 60 Poet for $7.25 at the drugstore. The shade looked nothing like it was advertised.
I have never been a huge fan of liquid lipstick to start with. Had an event to attend where it seemed more practical to wear. I was wrong.

Right after application, I felt all moisture sucked out of my lips. My lips looked quite poor. Lip gloss couldn't save it. I went …
Read more

1 of 2 people found this helpful. Did you?

Lash Sensational Washable Mascara
4.0
Created with Sketch.

21 hours ago

The wand is really good. The formula I like it I don't love it. I feel like it dries out really fast therefore you need to apply a good coat fast. I think it is an overall good mascara.

2 of 2 people found this helpful. Did you?