About the brand

The L'Oréal Paris Brand Division of L'Oréal USA, Inc. is a total beauty care company that combines the latest in technology with the highest in quality for the ultimate in luxury beauty at mass. L'Oréal Paris is a truly global beauty brand with many internationally renowned products. For most, the name “L'Oréal” is immediately evocative of the brand’s signature phrase, "Because I'm Worth It.”— The concept behind the legendary advertising campaign for the Superior Preference® hair color launch in 1973. Today, it represents the essence of the L'Oréal Paris brand as a whole, a spirit which is about helping every woman embrace her unique beauty while reinforcing her innate sense of self-worth. As the biggest beauty brand in the world, L'Oréal Paris has an unparalleled commitment to technology, research and innovation and providing groundbreaking, high-quality products for women, men, and children of all ages and ethnicities. L'Oréal Paris is notably dedicated to celebrating the diversity of beauty – the company’s broad range of spokespeople include Andie MacDowell, Eva Longoria, Doutzen Kroes and Liya Kebede. The L'Oréal Paris brand encompasses the five major beauty categories – hair color, hair care, hair style, skin care and cosmetics – and includes such well-known brands as Superior Preference®, Excellence and Couleur Experte® hair colors; EverPure, EverStrong, EverSleek, EverCreme and EverStyle hair care; Advanced Hairstyle, Elnett and Studio Line hair style products, and skin care brands including Revitalift®, Youth Code, Age Perfect®, Men Expert, Sublime Sun, Pure-Clay and Pure-Sugar products and L'Oréal Paris Cosmetics, including Colour Riche®, True Match™ , Infallible, Studio Secrets™ Professional collections, Voluminous®, Double Extend®, Telescopic® mascaras, among many others.

https://www.lorealparisusa.com/

Overall rating
3.6
Created with Sketch.
64%
would repurchase
3.6
Created with Sketch.
Overall rating
64%
would repurchase

Latest L'Oreal Paris Reviews

Voluminous Lash Paradise Mascara
3.0
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14 hours ago

I bought this on recommendation, and then I saw all the hype. I have a love hate relationship with this mascara. My biggest gripe would be how wet it is, I prefer a dryer mascara. No matter how...

Voluminous Lash Paradise Mascara
3.0
Created with Sketch.

14 hours ago

I bought this on recommendation, and then I saw all the hype. I have a love hate relationship with this mascara. My biggest gripe would be how wet it is, I prefer a dryer mascara. No matter how...


Infallible Mattifying Base Primer
1.0
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a day ago

I had an allergic reaction to this stuff. It made my skin turn red and irritated and my eyes burn. As far as I could tell it didn’t help with my oily skin or mattify. Did nothing for smoothing out...

Infallible Pro-Matte 24HR Foundation
3.0
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3 days ago

Great formula but not the best shade range and packaging. I tried L'oreal Pro Matte because I usually wear their "main" line (True Match). While true match is great for daily wear due to it's...