L.A. Girl

L.A. Girl is a cosmetics company owned by Beauty 21 Cosmetics Inc, which is based in Ontario, Canada and was founded in 1984. They refer to themselves as an "affordable luxury cosmetics brand." Their products can be found in large retail and drugstores nationwide.

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65 products

728 reviews

69% would repurchase

Recent L.A. Girl Reviews

Polishes -L.A. Girl -Metal in Alkaline blue

on 7/9/2018 2:42:00 AM

Alkaline blue is a shimmery, metallic cobalt blue nail polish. It goes well on the application,it last fairly long with revlon quick dry top coat, it shines beautifully and is a verry bold color! Love it!

1 of 1 people found this helpful.

Concealers -L.A. Girl -PRO Conceal HD Concealer

on 6/28/2018 10:37:00 AM


Long lasting and no caking. Wears pretty much all day. Works on underyes or blemishes. I like the paintbrush. Squeeze tube prevents germies. Beauty Bargain buy!

3 of 3 people found this helpful.

Liquid -L.A. Girl -LA Girl Pro Coverage HD Illuminating Foundation


Mehhhhh I'm on the fence about this one. I may come back to edit my review once I have more time to experience this foundation.

First of all, the color selection is TERRIBLE for pale or light-neutral folks like myself. I'm an NC20 that leans neutral (ie. MAC's NC20 is too yellow for me, while NW20 is too pink). I purchased the lightest shade of LA Girl Pro Coverage, Fair, but it's too dark and yellow for me. The next shade up, Porcelain, is dark and pink.

I AM, however, extremely impressed that there's a huge range of shades available for caramel and chocolate beauties(SIXTEEN shades in total)! So even though this foundation didn't work for me, I'm hoping it will work nicely for others.

This foundation's texture is light, runny, and buildable. If you've got a few discolorations here and there, you will like this. If you have heavy cystic acne like me, you may need a few layers or a heavy concealer.

4 of 4 people found this helpful.

Lipstick -L.A. Girl -Matte Flat Velvet Lipstick


I have two nudey-neutral shades of this lipstick (Snuggle and Hush), and I do like them. They aren't my favorites, but the formula and colors are great for every day looks. I find them to be a little on the sheer side, so I mainly reach for them when I want a true MLBB kind of look as opposed to a full-on opaque nude. There are a lot of words in the name of this lipstick that indicate matteness, but I think they're pretty satin-y at best, so not a true matte by any stretch of the imagination. Regardless, for the price they are very nice, and I like the packaging as well.

2 of 2 people found this helpful.

Lipstick -L.A. Girl -Luxury Creme Lip Color

on 5/31/2018 9:56:00 AM


Finally, a cute, economical lipstick that perfectly matches me! I am a very yellow medium tone and the shade "Forbidden Love" is exactly my lip color, just intensified. It's a beautiful rosy brown that I could wear daily. It looks a lot more brown in the tube but appears pinkish on the lips. It's a creamy consistency, somewhere right in the middle of being a gloss and a matte.

I have dry lips and I didn't have any problems with this lipstick as I slathered my usual balm & oil before putting this on, but keep in mind that it has quite a fragrance! It vaguely smells like crayons. Or some really old school makeup. It might be distracting for some, but it wasn't really noticeable when already applied.

I got this product at a Buy 1 Get 1 promo from a local online store for 50.000 IDR = 3.59 USD for two shades. VERY affordable, just like most products from LA Girl. I also got the shade "Amour" as the randomized free product which is a mauve, brown tone. I have only swatched it on my forearm and am planning on selling it because I don't really need another lipstick.

2 of 2 people found this helpful.

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