It Cosmetics

ITCosmetics (IT stands for "Innovative Technology") was founded in the US by Jamie Kern Lima. Offering cruelty-free hybrid products of skin care and makeup, It launched in 2008, and later in Canada in 2009. Currently headquarted in New Jersery, IT Cosmetics was aquired by L'Oreal USA in 2017.
https://www.itcosmetics.com/

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3.8

144 products

2,216 reviews

63% would repurchase

Recent It Cosmetics Reviews

Concealers -It Cosmetics -Bye Bye Breakout Full Coverage Treatment Concealer

on 1/20/2018 2:28:00 PM

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This has become my favorite concealer for covering the occasional annoying zit that inevitably pops up to spoil important events such as weddings or job interviews.

Bye Bye Breakout has a wand applicator with a doe's foot sponge tip. The tiny bottle contains only 0.39 ounces of product and the price is $28. However, it's been worth the splurge for me.

The first time I tried it, I had one stubborn spot on my chin and was going to be photographed. Shuddering to think that the blemish would be immortalized in family pictures, I bought this. It worked better for me than my usual MAC Studio Finish SPF 35 Concealer (the cream in the flip-top clamshell pot). This is a full coverage concealer that does a great job of camouflaging the blemish. Here's why I feel that it performed better than my MAC concealer - it did not make the area around the spot look cracked or scaly or flaky. The nasty little volcano was not visible in the photos. When I removed my makeup at the end of the day I was happy to see that the zit had shrunk. It was not completely gone but it was a definite improvement.

I've continued to use Bye Bye Breakout as needed. I don't have as many breakouts as I did in my teen years due to the fact that my skin produces less oil than it used to and I'm diligent about skin care. But when I have to reach for this concealer, I'm really pleased with how well this covers up acne and treats it at the same time.

I chose the lightest color, Fair. For reference, here are some of the foundation colors I wear in case that helps you determine your shade: NC20 in MAC, Sand in Bobbi Brown Skin Foundation (the original liquid, not the newer Long-Wear version), Y225 in Make Up For Ever HD, Beige 10 in Chanel Perfection Lumiere Velvet, and 52 Vanille in Bourjois Healthy Mix.

A word of caution:

Because this has acne-fighting agents in it, it is only for covering up blemishes and is not intended for use around the eyes.

Ingredients as listed on It Cosmetics Website:

CYCLOPENTASILOXANE, AQUA/WATER/EAU, DIMETHICONE/VINYL DIMETHICONE CROSSPOLYMER, PEG/PPG-18/18 DIMETHICONE, ISODODECANE, SILICA, PROPANEDIOL, DIMETHICONE, LAURYL PEG/PPG-18/18 METHICONE, POLYSILICONE-11, PEG-10 DIMETHICONE, MAGNESIUM ALUMINUM SILICATE, SODIUM CHLORIDE, POLYGLYCERYL-4 ISOSTEARATE, BUTYLENE GLYCOL, DECYL GLUCOSIDE, CETYL PEG/PPG-10/1 DIMETHICONE, DISTEARDIMONIUM HECTORITE, METHICONE, HEXYL LAURATE, MELALEUCA ALTERNIFOLIA (TEA TREE) LEAF WATER, ZINC OXIDE, RUBUS IDAEUS (RASPBERRY) FRUIT EXTRACT, GENTIANA LUTEA ROOT EXTRACT, SACCHARUM OFFICINARUM (SUGAR CANE) EXTRACT, LITHOSPERMUM ERYTHRORHIZON ROOT EXTRACT, COLLOIDAL OATMEAL, SODIUM HYALURONATE, CAPRYLIC/CAPRIC TRIGLYCERIDE, GLYCOLIC ACID, SALICYLIC ACID, ALLYL METHACRYLATES CROSSPOLYMER, KAOLIN, HYDROLYZED COLLAGEN, HYDROLYZED SILK, ACETYL OCTAPEPTIDE-3, ACETYL HEXAPEPTIDE-8, SULFUR, RETINYL PALMITATE, ASCORBYL PALMITATE, TOCOPHERYL ACETATE, GLYCERIN, CAPRYLYL GLYCOL, BETA-GLUCAN, CAMELLIA SINENSIS LEAF EXTRACT, ALOE BARBADENSIS LEAF EXTRACT, CUCUMIS SATIVUS (CUCUMBER) FRUIT EXTRACT, GLYCYRRHIZA GLABRA (LICORICE) ROOT EXTRACT, CHAMOMILLA RECUTITA (MATRICARIA) FLOWER EXTRACT, HAMAMELIS VIRGINIANA (WITCH HAZEL) LEAF EXTRACT, CALENDULA OFFICINALIS FLOWER EXTRACT, SALIX ALBA (WILLOW) BARK EXTRACT, MENTHA VIRIDIS (SPEARMINT) LEAF EXTRACT, CURCUMA LONGA (TURMERIC) ROOT EXTRACT, C12-15 ALKYL BENZOATE, TRIBEHENIN, CERAMIDE NG, PEG-10 RAPESEED STEROL, PALMITOYL HEXAPEPTIDE-12, STEARETH-20, N-HYDROXYSUCCINIMIDE, CHRYSIN, PALMITOYL TRIPEPTIDE-1, PALMITOYL TETRAPEPTIDE-7, MAGNOLIA ACUMINATA BARK EXTRACT, CHRYSANTHEMUM PARTHENIUM (FEVERFEW) EXTRACT, AGARICUS BISPORUS EXTRACT, POTASSIUM SORBATE, PHENOXYETHANOL, ETHYLHEXYLGLYCERIN, [+/-: TITANIUM DIOXIDE (CI 77891), IRON OXIDES (CI 77492, CI 77491, CI 77499)].

4 of 4 people found this helpful.



BB Cream -It Cosmetics -Your Skin But Better SPF 50 CC Cream

on 1/20/2018 1:09:00 PM

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I broke out from this after 2 days. Great coverage but nope


Powder -It Cosmetics -Celebration Foundation SPF 50+

on 1/20/2018 10:32:00 AM

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I can't believe there's only one review for this powder foundation! This is a "win" (finally) from It Cosmetics. I've tried their Celebration Foundation Illumination and it was really bad. Additionally tried on the CC powder and it was really cakey and heavy, so I went with this due to a review on YouTube by a woman who loves this powder.

The "light" is for fair skin and it has a strong yellow tone to it - perfect for my NC 20/25 skin. The yellow brings warmth and a healthy look to my skin. The thing about this powder is that when you initially put it on it looks "ok" but after 15 minutes of letting it meld to your skin, it looks absolutely gorgeous. When I first got it I was like "great, $35 down the drain" but then I looked in the rear view mirror 15 minutes later and was really happy with how the powder looked seamless on my skin, giving a skin-like look. Love that it has spf 50 as well to use on top of my sunscreen moisturizer. This is a winner from It! And I'm guessing the Celebration foundation powder (without spf) is also as good. The "Illumination" one and CC one are horrible in my opinion.

3 of 4 people found this helpful.


Lip Treatments -It Cosmetics -Vitality Lip Flush, Je Ne Sais Quoi

on 1/20/2018 12:27:00 AM

Bought this after debating between and the Dior Lip Glow. (I tried the Dior Lip Glow in coral and it went from a gorgeous peach to a hideous fuschia!) I am so glad I spent $20 on this and decided to skip the Dior Lip Glow. I have never been one who uses traditional lipstick and lip gloss, so I am always on the lookout for a tinted lip balm/stain. Je Ne Sais Quoi glides on and creates a very subtle, natural pink. I am usually a chap stick/balm user and this is my new everyday favorite!
Pros:
Moisturizing
Long lasting
Works with your ph so the color is super natural and flattering
No "lipstick" taste
No sticky lip gloss feeling


Eyes -It Cosmetics -Tightline Full Lash Length Black Mascara Primer

on 1/18/2018 12:39:00 PM

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Love the it lash primer .I actually really like the thin applicator brush and use it on my eyebrows as a filler. I apply using really light strokes in a upward motion .,beginning in the front and slowly working my way to the end of my brow.There are many ways to apply it . I just like to concentrate on the areas where the hair on my eyebrows is sparse .When the product is almost gone and slightly dried out it really looks more realistic when applying to eyebrows. I love the applicator brush so much I keep it long after the product is gone . I cleani it off and dip it into mascara and other products.

1 of 1 people found this helpful.

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