inoui

inoui

About the brand

inoui—once a major influence on Shiseido’s brand image and the Japanese makeup scene—is back. Established in 1976, inoui has focused on individual beauty since its birth. And now, in a world where more people are embracing individuality than ever before, inoui is being “reborn.” This time, inoui is delivering a new message to the modern woman: “What you were born with is what makes you beautiful.”

https://inoui.shiseido.co.jp
Overall rating
4.5
Created with Sketch.
86%
would repurchase
25
products
35
reviews
4.5
Created with Sketch.
Overall rating
86%
would repurchase
25
products
35
reviews

Latest inoui Reviews

The Enhancer (DISCONTINUED)
5.0
Created with Sketch.
from
Joyc25

14 years ago

Concealers / inoui

The Enhancer (DISCONTINUED)

I've tried tons of concealers before including the old version of CdP~ and I must say this n CdP is pretty close to HG !! Full coverage that rarely cakes or creases~ but this requires some good...

The Enhancer (DISCONTINUED)

The Enhancer (DISCONTINUED)
5.0
Created with Sketch.
from
Joyc25

14 years ago

I've tried tons of concealers before including the old version of CdP~ and I must say this n CdP is pretty close to HG !! Full coverage that rarely cakes or creases~ but this requires some good...

ID Eye Shadow Quad (DISCONTINUED)
4.0
Created with Sketch.
from
evie1121

15 years ago

Eye Shadow / inoui

ID Eye Shadow Quad (DISCONTINUED)

I bought #16 and #30 in Hong Kong when i found a little boutique called lan lan. They've also got limited Jill Stuart items. I've got NC35 skintone and at first i was very disappointed that...

ID Eye Shadow Quad (DISCONTINUED)

ID Eye Shadow Quad (DISCONTINUED)
4.0
Created with Sketch.
from
evie1121

15 years ago

I bought #16 and #30 in Hong Kong when i found a little boutique called lan lan. They've also got limited Jill Stuart items. I've got NC35 skintone and at first i was very disappointed that...

Automatic Eyebrow Pencil (DISCONTINUED)
5.0
Created with Sketch.
from
deunan

17 years ago

Brows / inoui

Automatic Eyebrow Pencil (DISCONTINUED)

Easy to use for a novice like me. Application is very easy to control - the lead is just soft enough to apply smoothly. I have it in grey. It looks perfectly natural and has good lasting power. ...

Automatic Eyebrow Pencil (DISCONTINUED)

Automatic Eyebrow Pencil (DISCONTINUED)
5.0
Created with Sketch.
from
deunan

17 years ago

Easy to use for a novice like me. Application is very easy to control - the lead is just soft enough to apply smoothly. I have it in grey. It looks perfectly natural and has good lasting power. ...

ID Eye Shadow Quad (DISCONTINUED)
5.0
Created with Sketch.
from
deunan

17 years ago

Eye Shadow / inoui

ID Eye Shadow Quad (DISCONTINUED)

I just bought #35 a couple weeks ago. I'm pretty new to using eye shadow so I like being able to layer the shadow on. It has great lasting power for me - everything except liquid liner creases on...

ID Eye Shadow Quad (DISCONTINUED)

ID Eye Shadow Quad (DISCONTINUED)
5.0
Created with Sketch.
from
deunan

17 years ago

I just bought #35 a couple weeks ago. I'm pretty new to using eye shadow so I like being able to layer the shadow on. It has great lasting power for me - everything except liquid liner creases on...

The Enhancer (DISCONTINUED)
5.0
Created with Sketch.
from
princesspoo

17 years ago

Concealers / inoui

The Enhancer (DISCONTINUED)

Hi all, I just read your reviews on the inoui enhancer and I am desperate to try it as I have not found anything to cover my undereye bags! Unfortunately I live in London and can't find it...

The Enhancer (DISCONTINUED)

The Enhancer (DISCONTINUED)
5.0
Created with Sketch.
from
princesspoo

17 years ago

Hi all, I just read your reviews on the inoui enhancer and I am desperate to try it as I have not found anything to cover my undereye bags! Unfortunately I live in London and can't find it...

liquid eyeliner (DISCONTINUED)
3.0
Created with Sketch.
from
haneulhouseki

18 years ago

Eyeliner / inoui

liquid eyeliner (DISCONTINUED)

I think I got a defective liquid eyeliner T_T!!! I bought it and put it together when I got home and tried applying it to my eye and absolutely no liquid came out! I tried so hard T_T and the...

liquid eyeliner (DISCONTINUED)

liquid eyeliner (DISCONTINUED)
3.0
Created with Sketch.
from
haneulhouseki

18 years ago

I think I got a defective liquid eyeliner T_T!!! I bought it and put it together when I got home and tried applying it to my eye and absolutely no liquid came out! I tried so hard T_T and the...

ID Eye Shadow Quad (DISCONTINUED)

ID Eye Shadow Quad (DISCONTINUED)
5.0
Created with Sketch.
from
fleckenschnitte

18 years ago

***This review contains pictures of the product, please click continued to view the formatted version incl. pic(s)***<br><br>It's about time to review my Inoui ID e/s quads! I've steadily collected...

Inoui ID Cream Liners Quint (DISCONTINUED)

Inoui ID Cream Liners Quint (DISCONTINUED)
5.0
Created with Sketch.
from
fleckenschnitte

18 years ago

***This review contains pictures of the product, please click continued to view the formatted version incl. pic(s)***<br><br>I was totally lemming this cream liner quint for many months but always...

Inoui ID Eye Shadow Quad 28 (DISCONTINUED)

Inoui ID Eye Shadow Quad 28 (DISCONTINUED)
4.0
Created with Sketch.
from
fayfay

18 years ago

This is the first product that I have bought from the line after reading about all the rave by the ladies out there. Texture of the eyeshadow was great! It was very fine and easy to pick up by...

Inoui ID Eye Shadow Quad 30 (DISCONTINUED)

Inoui ID Eye Shadow Quad 30 (DISCONTINUED)
5.0
Created with Sketch.
from
freshsami

18 years ago

i love this quad. like haruchan, i loooove blue-greens, so i got this, but i don't think i realized how nice it was until i got home (did i even try it on in the store)? the pale blue is matte...

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