H & M

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129 products

569 reviews

75% would repurchase

Recent H & M Reviews

Lipstick -H & M -Cream lipstick

on 6/17/2018 7:55:00 PM


I have 2 lipsticks from H&M, "Firebrand" and "Farham Brick". The first one is Coral/dark Orange in color, the other one is dark warm red. They have good pigmentation in my opinion. They dont smell anything(or taste) which in my opinion is good. Never understood why a lipstick should taste and smell perfume anyway… "Firebrand " has to be reapplied after a meal/eating, "Farham Brick" I almost must Wash away after I have used it in the evening. The one I suit most is the orangey one, the other one gets a bit too dark and bleeds somewhat too.

2 of 3 people found this helpful.

Polishes -H & M -Nail Polish - All Shades

on 4/23/2018 1:09:00 PM


I recently hauled 8 bottles of color from H&M for $6 a piece (I originally thought they were $8 each, but that's the 'gel' version, so $6 is even better!). I'm not thrilled with all the shades I picked (I even tested them in the store but you never really know until you do the mani), but they are workable for unusual manicure effects. What I love most about H&M polish is the packaging & materials -- (#1) bottle is nice & is easy enough to handle, (#2) the brush is PERFECTION, (#3) the formula is rich, spreads well & applies without difficulty. Essie Gel Couture has the best brush I've ever used (more so than Dior which is also good, but I am not a fan of OPI's brush), but that's now trumped by the H&M brush. This brush is substantial, flat, tapered and curved to fan closely around the natural contours of the cuticle outline. This is the first manicure I've ever done myself with no smears or cuticle flooding and required entirely no cleanup whatsoever. This brush just gives far better coverage and control than any other brush I've ever encountered. So I will be going back to H&M for more....large selection available. Interestingly, not all locations offer cosmetics/nailpolish, so you have to find the locations that do. I'm happy I know of one in my area so far. The makeup display reminds me of something from Sephora...
This might be weird, but even if I hated all the colors offered I'd still buy more (clear is available & sheer white "Ice Cold Milk" is basic + classic) just to have the bottles to reuse for favorite polishes that come in terrible packaging. I bet this brush would make my favorite polishes apply neatly.

1 of 1 people found this helpful.

Eyeliner -H & M -Colour Essence Eye Pencil

on 3/12/2018 3:44:00 PM

I stumbled upon these eyeliners while in Canada, and vaguely remembering that some beauty bloggers had discussed them positively, I decided to give them a try. After months of using them, I have to say: believe the hype! I'm not sure how H&M's other beauty products fare, but these eyeliners are worth every penny -- creamy, sets without fading for the entirety of the day (with one exception) and removes and sharpens easily. I have three colors so far:

01. Raw Umber: my most used, this once is a sightly sheeny bronze that I use to line my upper lash line; it's really easy to do a small flick that elongates my eyes just a bit.

02. Come in Third: a rich, warm gold, I use this to line my lower lash line. I never tightline, as I wear hard lenses that inevitably every eyeliner I've tried ends up getting all over the lenses and then making it impossible for me to see (fun times!), so instead I usually use a slightly more colorful eyeliner to go very lightly on my lower lash line. This is the one exception to the "no fading" statement -- because my skin tends to be on the oilier side and I live in a hot climate, whatever eyeliner I apply to my lower lash line will fade a bit as the day progresses. I don't hold this against this product/color, I think it's just me and where I live.

03. Mighty Oak: my newest addition, this one is a dark brown with just the barest hint of khaki. Again, as with the other two, it wears beautifully.

For $6.99 USD, these are my new go to eyeliners. I haven't tried other colors, including the black, so I will update the review if they underperform. The only negative thing I could say about them is that I know that not every brick-and-mortar H&M store have their beauty section available, so it might be an online only thing for some of us in the States, and the colors on the website are super inaccurate :/

Powders -H & M -True Matte Finishing Powder

on 3/1/2018 1:46:00 PM


Did like it for a price but not something to get really excited about. My skin is combo with an oily T-zone so I need occasional touch-ups during the day, this powder did the job but had to reapply every 2 hours or so. Better applied with a sponge.
Pros: cheap (plus bought it on sale); looks natural on the skin; didn't irritate my sensitive skin; packaging is great for a price
Cons: had to reapply quite often

Masks -H & M -Argan oil and rosehip oil - Hydrating face mask with shea and cocoa butter

on 1/16/2018 11:21:00 AM

This is definitely the worst face mask I’ve ever used. It dried my face so much that I had to take it off after a few minutes. My skin felt so tight! I can’t believe they advertise it for dry skin.

1 of 1 people found this helpful.

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