Eyes Lips Face, also known as e.l.f. Cosmetics, is an international cosmetics brand based in New York City. Founded by Joseph Shamah and Scott Vincent Borba in 2004, it sells products largely at $1, $3, and $6 price points.Items include bath and skin-care products, mineral-based makeup, professional tools, eyeliners, lipstick, glosses,[7] blushes, bronzers, brushes, and mascara, among others. (wikipedia.com)

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821 products

31,997 reviews

70% would repurchase

Recent e.l.f. Reviews

Lip Treatments -e.l.f. -Lip Kiss Balm: Berry Sweet

on 4/22/2018 11:47:00 AM

This is very pigmented for a lip balm, like the level of a sheer lipstick. This shade is more red than berry though, and is pretty bright. It is not very shiny. The texture is kinda like a thicker waxy balm. It does not wear evenly, and leaves colour around the outside of your mouth. I do not recommend these.

Brows -e.l.f. -Eyebrow Kit

on 4/21/2018 4:30:00 PM



The instructions say to use the wax first. I've tried it both ways. The wax is not really like a wax, more like a cream. It is kind of greasy and does not last in the heat of Florida. The wax applies lighter than it looks in the but the powder applies darker. I have it in light and the color is ok but a little too dark. I find it hard to work with and it smears easily. For the price, if you can find the right color and have great brows with no sparse areas, it might satisfy you.

The brush is awful, I use other brushes with it. I really doubt I will hit pan on this because I really don't find it easy to use and the color is not that flattering, too dark and not the right shade. I gave it 3 lippies because it is affordable but I would not repurchase it. I like ABH or Milani pomade. Both have colors that are much better for me. I used to use Vincent Longo Bi-powder pomade in blonde and it was perfection but for some reason the blonde is no longer available.

2 of 2 people found this helpful.

Highlighters -e.l.f. -Cosmetics Baked Highlighter


This is one of my favorite highlighters that I've used. I scrapped off the top layer and I used it on my cheek bones, the tip of my nose, the space between my brows, and on my Cupid's bow. This wears all day and was worth the $4 I paid for it, it looks wonderful on my light skin tone.

2 of 2 people found this helpful.

Mascara -e.l.f. -Essential Regular & Waterproof Mascara Duo

on 4/20/2018 4:59:00 PM


elf had two mascaras in white tubes one was $1 & other $2 they were great especially the dollar one & lasted so long now they switched mascaras in black tubes & they are the worst apparently I am not the only one I have seen a lot of bad reviews on them they are just horrible clumpy & flaky terrible I thought I found the perfect mascara now I have to search again & I am sure I wont find a $1 mascara that great that's how I feel anyway why do companies always do that when they have a good product change it how anybody could approve those new types is beyond me probably a man or someone who doesn't even wear makeup hope they bring them back glad I bought an extra . Nene

Brows -e.l.f. -Instant Lift Brow Pencil

on 4/20/2018 2:46:00 PM


I have a good feeling about the Elf brand because it's cruelty free and the prices are cheap. Unfortunately, I haven't had much luck with the line so far, but this brow pencil is one of their best products. There are some high end pencils I prefer, such as Anastasia Brow Wiz and the MAC Eye Brows pencil, but they are expensive. Elf's pencil does the job and you probably have enough spare change in your coin purse right now to cover the cost.


A sturdy white plastic case with lids that don't fall off easily. A spoolie on one end and a fully retractable pencil on the other. One cap is clear to help you remember which end is which. The lead is a little thicker than Anastasia Brow Wiz, but not as thick as the Hourglass brow pencil.

Staying Power:

Very good, although it is not perfect. I have noticed that it can smudge or rub off in places if I scratch my face. Otherwise, it lasts all day.


Taupe is a nice shade that works with my blonde hair but it's warmer than my ideal match which is the color Fling in MAC's brow pencils. If you are a cool blonde and you need an ash pencil, you're out of luck. Elf's color selection could be improved. Currently there are only three shades.


Only $2. Absolutely worth it if there is a color that matches you and you don't need the skinniest lead.

Cruelty free & Vegan.


Caprylic/Capric Triglyceride, Polyethylene, Ethylhexyl Palmitate, Microcrystalline Wax (Cera Microcristallina), Copernicia Cerifera (Carnauba) Wax, Ozokerite, Mica, Silica, Tocopheryl Acetate (Ve), Vitis Vinifera (Grape) Seed Oil, Phenoxyethanol, Caprylyl Glycol
May Contain: Titanium Dioxide (CI 77891), Iron Oxides (CI 77491, CI 77492, CI 77499)

4 of 5 people found this helpful.

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