Eyes Lips Face, also known as e.l.f. Cosmetics, is an international cosmetics brand based in New York City. Founded by Joseph Shamah and Scott Vincent Borba in 2004, it sells products largely at $1, $3, and $6 price points.Items include bath and skin-care products, mineral-based makeup, professional tools, eyeliners, lipstick, glosses,[7] blushes, bronzers, brushes, and mascara, among others. (wikipedia.com)

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797 products

31,699 reviews

70% would repurchase

Recent E.L.F. Reviews

Highlighters -E.L.F. - Studio Baked Highlighter

on 10/18/2017 9:05:00 AM


Shade - moonlight pearls

When I first opened and swatched with my finger there was decent color payoff. When I put the brush to it I had a problem. None of my brushes picked up enough product. I even went in full bore with a slanted blush brush and nope! I had bought in on sale for like $1.20 from the website so I wasn't awfully mad that it wasn't performing. A few days later I happened to be watching a YouTube video that adressed this issue. They recommended scraping the top layer off. Ok that's a little weird but I'm probably just going to throw it away so why not. I grabbed some gloves and set up a "clean" area to do this. With a sanitized new razor blade I gently scraped off the top layer as suggested. Cleaned everything up and broke out my fan brush again. Swipe swipe apply. Whoa! Hello beautiful! I blended it out and it was a great highlight.

2 of 3 people found this helpful.

Loose Powders -E.L.F. - Studio High Definition Powder

on 10/17/2017 6:55:00 PM


Do not bother. I decided to try it because I was using NYX but am always looking for something a little softer + more blotting because I'm oily + wear my makeup for stage which is sweaty. This was basically like putting gritty chalk on my face. It stuck to certain areas, left me white + patchy + didn't do its job. I had no idea powder could be this bad.

Liquid -E.L.F. - Flawless Finish Foundation


I previously bought this in the shade "Light Ivory" and this was before they added lighter shades, and it was too dark for me. I hated that it was too dark for me cause I loved how it looked on my skin! It looked smooth across my face and didn't wash me out. Aside from the color mistake, I really enjoyed it. The staying power was fairly good, I didn't have any shine till the end of the day, which is normal for me. Surprisingly, this is only $6! E.l.f can be hit or miss, and this a definite hit!

2 of 2 people found this helpful.

Eye Shadow -E.L.F. - Baked Eyeshadow-ALL

on 10/16/2017 6:43:00 PM


Elf Baked Eyeshadow Trio in Brown Bonanza has the best golden/copper shade. The other two shades aren't noteworthy however. But the bronze is so beautiful and creamy. It's worth purchasing the trio for $3 just for that one bronzey shade. Love it!

2 of 2 people found this helpful.

Blush -E.L.F. - Powder Blush Palette - Light


I really enjoy this blush palette! The colors are beautiful for my fair skin tone. My personal favorite is the peach shade, as it serves as a great warm blush option. I like that these are not super pigmented, cause I find them easier to work with when they're like that. You have to build them up a little bit sometimes, but I can get past that. For $6, I'm really pleased with this product.

3 of 3 people found this helpful.

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