Eyes Lips Face, also known as e.l.f. Cosmetics, is an international cosmetics brand based in New York City. Founded by Joseph Shamah and Scott Vincent Borba in 2004, it sells products largely at $1, $3, and $6 price points.Items include bath and skin-care products, mineral-based makeup, professional tools, eyeliners, lipstick, glosses,[7] blushes, bronzers, brushes, and mascara, among others. (wikipedia.com)

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803 products

31,783 reviews

70% would repurchase

Recent E.L.F. Reviews

Makeup Brushes -E.L.F. -small tapered brush

on 12/10/2017 3:19:00 PM


I use this brush for applying & blending bronzer and cream contour products and it works FANTASTIC for that. It's not scratchy and it cleans well. If I use La Girl concealer as contour for example, I put it in the back of my hand then buff this brush on top of the product and then apply it to my face. The contour comes out properly blended, not streaky at all.

I will repurchase.

Eye Shadow -E.L.F. -Mad for Matte Eyeshadow Palette

on 12/9/2017 4:11:00 PM


My first eyeshadow palette.

The colours are dusty and not pigmented enough - they're pretty hard to pick up with a brush - even finger swatches aren't always good with this palette. I used colour #3 (none of them have names) to set my primer. Brown shades have better pigmentation, grey ones don't.

The packaging is lovely - minimalist and sleek. The palette comes with a mirror and is convenient for travel. The colour arrangement is pleasant as well.

I would not recommend it to anyone. The shadows are too difficult to work with. I would recommend IsaDora shadows for a drugstore alternative, and UD naked basics as a more expensive option.

Eye Shadow -E.L.F. -Need It Nude Eye shadow Palette

on 12/9/2017 4:44:00 AM


E.L.F. had a recent 50% off everything on their website and I stocked up on some of their brushes that I use a lot and like. I browsed through their makeup and decided to give a few tings a try,even though I never liked much from their makeup items. Good brushes, the rest doesn't impress me. I picked up some eye shadow singles, 2 palettes, some blush, and a few other things. Out of all of them so far only about 3 impressed me at all.

This review is for the Need it Nude Eye shadow palette. Description from the website:

Achieve both beautifully natural eye looks with these perfectly curated 10 neutral eyeshadow shades. This collection of hues is ideal for shading, highlighting, and defining the eyes. These silky-smooth shadows can be used as a liner, on the lid, and in the crease of the eye for an expertly contoured and blended look.


Ingredients: Talc, Mica, Magnesium Stearate, Ethylhexyl Palmitate, Boron Nitride, Silica, Dimethicone, Tridecyl Trimellitate, Phenoxyethanol, Caprylyl Glycol
May Contain: Titanium Dioxide (CI 77891), Iron Oxides (CI 77491, CI 77492, CI 77499), Manganese Violet (CI 77742), Red 40 Lake (CI 16035)

There is a matte white, a shimmery champagne shade, a shimmery yellowy gold, a matte pink nude ,a warm shimmery pinky brown(one of the prettiest colors) a shimmery coppery orange (not bad), a kind of odd cool brown with gold sparkles, a matte neutral brown( ugly and very patchy) a matte neutral brown with pink sparkle, and a matte blackish gray brown( ugly color and patchy.

Made in China, Cruelty Free and Vegan

The colors look really pretty in the palette, but when you swatch them, or wear them, they were a fail for me. The 4 mattes were unimpressive and the only one with decent pigment were the 2 darker ones and they were muddy, ugly colors. The lightest matte, far left looks white in the palette but when applied is sort of a dirty white with a gray tint, ugh. I was not really impressed with any of them. Granted, I am kind of picky about my eye shadows so they have to really live up to my expectations or they will get a bad review. Now, that said, the price was 10.00 and 50% off so it was 5.00 with free shipping. so I wasn't expecting much because there are only a couple of their shadows I have ever liked. One is Long-Lasting Lustrous Eyeshadow in toasted but it is hit or miss. The last 2 I got, the pot was about half full and the whole thing would just fall out in a clump.

Some of the shimmers look better when used wet, but wear a good primer and use a finishing spray because their is a decent amount of fallout and they are not long lasting. Here is the one good thing I will say about this palette.... Sometimes you just don't feel like dealing with strong pigment like the UD Naked palettes. It's much easier to build than to removed, at least for me. Some people might be happy with this for 5.00. You do get a variety or shades and you can do some nice looks, just know that you will have to build, use a primer and don't expect it to last all day and into the evening an a couple of the shimmers are pretty. The shimmery champagne is kind of pretty as a highlighter.

The quality just is not there in my opinion. The packaging is okay, typical black, plastic, on the thin side and a real pain to try to get open the first few times. One thing I really hate is things that are hard to get into. If I have to fight to open it, what is inside needs to be really worth it.

E.L.F. .com allows no returns unless it was damaged in shipping so you're stuck with what you order from there. Walmart carries E.L.F. too, and you can return them there if you get a bad one( like the dried out Long Lasting Lustrous Eye Shadows) of if you have a reaction to the product, etc. Something to keep in mind if you buy E.L.F. products.

3 of 3 people found this helpful.

Eyeliner -E.L.F. -Waterproof Eyeliner Pen

on 12/7/2017 11:59:00 PM


I deem this product adequate for labeling cardboard boxes and non porous surfaces. Sharpie makes a similar product. Not waterproof, not opaque. Plastic feels cheap and overall crap.

2 of 2 people found this helpful.

Pressed Powders -E.L.F. -Clarifying Pressed Powder

on 12/7/2017 8:11:00 AM


I would not repurchase this powder it does not work for me, after a couple hours of wear it begins to break down and appears to seperate itself from the foundation it sits on top of my skin with a white vale, and looks unflattering. not one of ELF'S better products ..dont get me wrong I love the ELF brand but just not this product.

3 of 3 people found this helpful.

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