BeneFit Cosmetics

BeneFit Cosmetics was founded in San Francisco in 1976 by twin sisters Jane and Jean Ford. Starting out as a small beauty boutique called "The Face Place" in the Mission District, they developed their first product called "Rose Tint" (now famously known as "benetint"). After a move to downtown San Francisco in the 80's, they went on to develop and debut "lip plump". After changing the name to Benefit Cosmetics in 1990, the first Benefit counter at Henri Bendel in New York City a year later, eventually opening counters in London and worldwide. Aquired by LVMH in 1999, the best-selling products include "They're Real!" mascara, "Gimme Brow" brow gel and the "Porefessional", a pore-minimizing balm. (wikipedia.com)
https://www.benefitcosmetics.com/us/en

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3.6

607 products

39,090 reviews

58% would repurchase

Recent BeneFit Cosmetics Reviews

Mascara -BeneFit Cosmetics -Roller Lash

on 11/23/2017 12:56:00 PM

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I loved the way this mascara looked--for approximately 2 weeks. After that, it became sticky and very dry. I thought I had purchased a defective tube, but the second one I bought dried out just as quickly. No, thanks. I can't afford to replace expensive mascara every few weeks. I disliked the cap on the tube, as well. It looked extremely dirty after about a week of use.



Primer/ Corrector -BeneFit Cosmetics -The POREfessional

on 11/22/2017 6:50:00 AM

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So I’d seen this product around for ages and never got around to trying it. I finally tried it and I love it on bare skin. It makes skin look natural and clean and better. Using it with makeup/foundation over it I was less impressed. I found I needed to apply it over foundation to have a good result. I will use it on bare skin for a great make up free look. I find best results just using it around nose and cheeks where pores are most visible. It can be a little drying so I don’t use it elsewhere in case it looks a little chalky.


Brows -BeneFit Cosmetics -Precisely, My Brow Eyebrow Pencil

on 11/21/2017 2:01:00 PM

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This is my go-to even over ABH Brow Wiz. It's creamy and not too waxy with great color payoff, but lasts all day and it takes forever to run out. I was buying Brow Wiz every 4-6 weeks and I can make this last for 2 months or more. It does only come in 5 colors so if you can't find your match this might not be for you, but I usually use two different colors on my brows anyway.


Bronzers -BeneFit Cosmetics -HOOLA

on 11/21/2017 9:58:00 AM

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Great bronzer for anyone cool toned. I also use the Hoola Lite in the winter when I'm a little paler or just want a wash and not as much definition. I have used this as contour because it's so cool toned so it's pretty versatile and even someone warm toned could use this. It never looks streaky or patchy and always goes on smooth. I will say the packaging is super annoying and bulky though for the amount of product you get. I can't easily stack or lay it in drawers with my other bronzers/contour and you can only go in with a brush straight down. If I want to pick up color on just the side of a brush, it's impossible. I usually depot this and the Lite and keep them in a Z Palette for that exact reason.

1 of 1 people found this helpful.


Brows -BeneFit Cosmetics -Gimme brow

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Great brow product, tiny wand with a nice shape to get the fibres really in there. Works best as the final brow product to set and seal everything in. I use it after my HG - e.l.f brow kit

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