BeneFit Cosmetics

BeneFit Cosmetics was founded in San Francisco in 1976 by twin sisters Jane and Jean Ford. Starting out as a small beauty boutique called "The Face Place" in the Mission District, they developed their first product called "Rose Tint" (now famously known as "benetint"). After a move to downtown San Francisco in the 80's, they went on to develop and debut "lip plump". After changing the name to Benefit Cosmetics in 1990, the first Benefit counter at Henri Bendel in New York City a year later, eventually opening counters in London and worldwide. Aquired by LVMH in 1999, the best-selling products include "They're Real!" mascara, "Gimme Brow" brow gel and the "Porefessional", a pore-minimizing balm. (

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607 products

39,079 reviews

58% would repurchase

Recent BeneFit Cosmetics Reviews

Brows -BeneFit Cosmetics -Gimme brow

on 11/18/2017 10:53:00 AM


I have been using this product for a long while and I love it for my brows ot fill in the sparce areas and make them look fuller and thicker .However I discovered a cheaper version from essence called "make me brow" it works just as well as the Benefit "Gimme brow " the wand is small and is able to get to the shortest brow hair adding some fiber to give the brows a soft fluffy thick look ,brows stays in place and looks well groomed without looking FAKE. if you are a normal person looking for something in the drug store for a more fuller look on your brows try any of these products from Benefit or essence you will love the outcome ..comment if you tried this product.

2 of 3 people found this helpful.

Mascara -BeneFit Cosmetics -They're Real Tinted Primer

on 11/17/2017 7:53:00 PM

I am a big fan of mascara primers in theory but my only experience with them is the one from L'oreal which I like but I have trouble covering up the white glue-like product, which is turn makes me use more mascara than I would typically like that this leaves me with flaking through out the day.

I am really liking this primer as it is a brown shade leaving me nothing to cover up with my mascara. The mink color is nice and dark which was a concern of mine as it looks light on the brush but works great on my dark lashes and dark brown hair color. I love this product especially on my lower lashes which are long but not very dark. The effect is totally natural, my lashes but better without looking like Twiggy and I have had no issues with it smearing or flaking which happens every time I use mascara on the bottom. Because the effect is so natural I don't feel like it makes my dark under eyes look worse, as mascara tends to do as well.

I can also add less mascara on my top lashes and I have had no issues with flakes like I typically do. Partly I am sure as this primer feels like it really grips the mascara on top when applying but also because I am getting away with much less product in general. Because I use what I would consider a dry mascara (Cover Girl's professional remarkable tubing mascara and a layer of Revlon's tubing mascara on top) I do let this primer dry before adding my mascaras and between each layer and it works great for me, I love it!

With so many pros one may wonder why this is not a five star review. The only issue for me is that, especially when wet this primer has fumes that dry and irritate my eyes. My eyes are pretty sensitive but I have not had this problem with the Loreal white primer or the other mascaras I have tried. Once dry I can go about my day without thinking too much about this but I do worry that over a period of time my eyes may get drier and drier and create a problem for myself. Only time will tell how big an issue this will be for me. I hope it does not get worse and I am willing to try as I love the hyper real, almost dramatic effect this primer has on my lashes. I would be very sad to have to stop using this and I hope this does not happen. I will update with more info in the days or weeks following as this is a very new product for me right now. I would totally recommend this if you do not have sensitive eyes! Wish me luck...

2 of 2 people found this helpful.

Blush -BeneFit Cosmetics -Dandelion

on 11/17/2017 8:51:00 AM


I adore this blush. I had a sample and when I finished it I immediately bought the full size. It flatters very much my skintone (nc25). I wear it every day and it suits with a variety of makeup looks. Yes I will buy it again!

Palettes -BeneFit Cosmetics -Cheek Parade Bronzer & Blush Palette

on 11/17/2017 7:49:00 AM


I loved everything about this palette EXCEPT for the fact that California doesn't seem to have much pigmentation at all. I don't understand why it's so hard to get the colour onto my cheeks. I've tried it with so many brushes. It seems as though the one in this palette just isn't as pigmented as the single California blush. And the main reason why I decided to get this palette was to try Hoola Lite and California.
Everything other shade works amazingly though but I wouldn't repurchase this exact palette if any of the shades run out.

1 of 1 people found this helpful.

Liquid -BeneFit Cosmetics -"Hello Flawless!" Oxygen Wow

on 11/14/2017 5:08:00 PM


My skin - Combination to oily. I purchased this after a recommendation by the sales assistant in my local boots store. Unfortunately this is not a great product for my skin. The foundation sits on top like a waxy/greasy layer and also has brought out spots on my brow line. The coverage is low/medium. I wonder if this foundation would be better suited for those with dryer skin. I will not be re-purchasing.

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