BeneFit Cosmetics

BeneFit Cosmetics was founded in San Francisco in 1976 by twin sisters Jane and Jean Ford. Starting out as a small beauty boutique called "The Face Place" in the Mission District, they developed their first product called "Rose Tint" (now famously known as "benetint"). After a move to downtown San Francisco in the 80's, they went on to develop and debut "lip plump". After changing the name to Benefit Cosmetics in 1990, the first Benefit counter at Henri Bendel in New York City a year later, eventually opening counters in London and worldwide. Aquired by LVMH in 1999, the best-selling products include "They're Real!" mascara, "Gimme Brow" brow gel and the "Porefessional", a pore-minimizing balm. (

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615 products

39,395 reviews

58% would repurchase

Recent BeneFit Cosmetics Reviews

Blush -BeneFit Cosmetics -Benetint

on 7/21/2018 9:15:00 PM


A really awesome lip/cheek stain. I have the mini and have used it pretty consistently, but lightly, since October. I typically layer it under a plumping gloss for a natural look, or put it on my cheeks for a nice, dewy flush. It lasts pretty well, but it's so sheer it takes a lot to build up.

1 of 1 people found this helpful.

Bronzers -BeneFit Cosmetics -HOOLA

on 7/20/2018 11:48:00 PM


One of my favourite bronzers because there is absolutely no shimmer. Goes on nicely and works very well for my light-medium skin tone.

The brush that comes with is pretty useless. Use a proper makeup brush.

Mascara -BeneFit Cosmetics -They're Real

on 7/20/2018 4:39:00 PM


It does create length and volume, but it is sticky first and dries very quickly. Once it is dry, it is very difficult to remove—you have to watch out to not damage your lashes.

Eyeliner -BeneFit Cosmetics -They're Real Push-Up Eyeliner

on 7/20/2018 4:01:00 AM


From today, Benefit brand is officially on my black list.
I tried their mascaras and brow products, now the eyeliner and every one gave my eyes serious irritation and redness.
I put the eyeliner on, last evening, just to try it out and an hour later my eyelids were red, itchy and puffy.
I got this in a travel size, tested on my hand about a month ago and yesterday used for the first time on my upper lash line.

First issue: When if firt tetested it on my hand, the consistency was like a silky-smooth paste, which glided easily, leaving smooth line, however afetr one month, even properly sealed, the eyeliner dried out, so it looked more like an eye pencil impossible to use - it was breaking out, flaking, etc. I needed to squeeze a lot of the rubber tip to get into the smooth paste inside.

Good thing: the application was easy after I got into the proper consistency. I could draw a precise, thin line or a bold, graphic one. Great.

Second issue: after an hour or so my eyelids started to be very itchy, red and puffy

third issue: After this hour it started to smear all over my eyelid. I did a test with Marc Jacob gel-pencil eyeliner and this one, the Marc's was far more resistant to smudging.

Fourth issue: I tried to remove this stuff, and it is not that easy. Bioderma and La Roche micellar waters failed, Nivea bi-phase makeup remover (in a black bottle) also failed. MAC oil remover performed the best, but still, after cleansing my face I got black circles around my eyes.


1 of 1 people found this helpful.

Mascara -BeneFit Cosmetics -BADgal BANG! Volumizing Mascara

on 7/18/2018 1:23:00 PM


I got a mini of this as a sample. Applying this like I do other mascaras produces terrible results for my lashes. They get clumped together. But if I use just the slightest of touch applying it, the results look much better. Not worth the hassle to make it workable.

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